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Sprout Social Influencer Marketing Reviews & Product Details - Page 5

Sprout Social Influencer Marketing Overview

What is Sprout Social Influencer Marketing?

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes. To learn more, visit sproutsocial.com/influencer-marketing/

Sprout Social Influencer Marketing Details
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Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes.

How do you position yourself against your competitors?

Sprout Social Influencer Marketing goes beyond the basics of influencer discovery and campaign management. Unlike our competitors, we leverage advanced AI, including our Affinity Engine, to help brands identify creators whose audiences truly align with their target market, ensuring more authentic connections and measurable outcomes.

Our platform offers an end-to-end solution that integrates seamlessly with the broader Sprout Social suite, giving teams a unified approach to social media and influencer marketing. We emphasize usability, scalability, and actionable insights, empowering brands to streamline workflows, optimize campaigns, and deliver real ROI.

By prioritizing data-driven strategies and authentic partnerships, we set ourselves apart as the ideal solution for brands looking to build meaningful, long-term connections with their audiences.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Bess C.
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Overview Provided by:

Recent Sprout Social Influencer Marketing Reviews

Aidan T.
AT
Aidan T.Small-Business (50 or fewer emp.)
4.0 out of 5
"seamless experience!"
the user interface is extremely digestible
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Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Tagger Makes Understanding Marketing Data Easy!"
Tagger by Sprout Social transformed the ways that brands are able utilize data to better cater to their target audiences! They offer outstanding cu...
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Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"I'd recommend Tagger"
It's user-friendly. I'm not always the quickest to adopt new tech, but Tagger was easy to adopt.
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Sprout Social Influencer Marketing Media

Sprout Social Influencer Marketing Demo - Discovery
Sprout Social Influencer Marketing's Discovery tool empowers brands to find the perfect creators for their campaigns. Leveraging robust search filters, including audience demographics, content performance, and creator interests, it helps teams identify influencers who align with their target audi...
Sprout Social Influencer Marketing Demo - Keywords
Users are able to search Profiles within Discovery by usage of keywords, hashtags, mentions, phrases, and even emojis both within the context of posts and bios for any linked social platforms.
Sprout Social Influencer Marketing Demo - Affinity Engine
Affinity data is a proprietary metric that Sprout Social Influencer Marketing uses to quickly and easily find and display to quickly and easily find similar "lookalike" Profiles. In order to determine Affinity, the algorithm identifies correlations in keywords, mentions, phrases and hashtags used...
Sprout Social Influencer Marketing Demo - Content Health
Content Health summarizes a Profile’s “health” by displaying different metrics derived from a profile’s engagement. Benchmarks are calculated for each specific profile by taking factors into consideration such as the selected Profile’s tier based on follower size, as well as the selected profile...
Sprout Social Influencer Marketing Demo - Reporting
Sprout Social Influencer Marketing offers users the ability to customize campaign and creator reports within Report Builder, giving them full control on how they would like to display any metrics of their choosing. They can also apply branded colors, custom fonts, logos, and much more! Report...

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203 Sprout Social Influencer Marketing Reviews

4.3 out of 5
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203 Sprout Social Influencer Marketing Reviews
4.3 out of 5
203 Sprout Social Influencer Marketing Reviews
4.3 out of 5

Sprout Social Influencer Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout Social Influencer MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
EM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social Influencer Marketing?

The workflow is unmatched. I love the ease of use for brands, creators and collaborators. Each portal is easy to use and talk to each other so easily. As a brand, we utilize the collaborator side for our legal team. It makes it extremely easy for them to jump in and review without getting caught up in the bells and whistles in the regular brand side account. When I led agency practices, it was really easy to use collaborator for brand partners. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

With any platform, no workflow is going to 100% match the companies using it but I will say Tagger comes pretty dark close. Whenever we have ideas to make it even easier for us we have seen those ideas turned into future road map opportunities. Review collected by and hosted on G2.com.

Recommendations to others considering Sprout Social Influencer Marketing:

Highly recommend. I've recommended to many so far and will continue to do so. There really isn't a comparative tool on the market. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It serves as a partner in efficiency. We are able to find the right creators faster than you ever would manually. It keeps the process of collaborating with an influencer really clean. With conversations and content all going through the platform, you aren't left searching for emails or forgetting where things are. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger is a great tool to use for influencer marketing. Makes my life so much easier! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Would love to see more capabilities with Instagram stories on partners that do not have a hard connection. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Takes the hassle out of finding influencers on social channels by hand. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

I find the many filters and features to search for influencers very helpful when researching niche topics or keywords. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

The least helpful issue for me is when I can't also contact an influencer or find their email. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Tagger is helping me find influencers that are involved in all types of industries. Some of my clients are in niche industries and Tagger has helped me discover influencers that I never would have found otherwise. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
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Incentivized Review
(Original )Information
What do you like best about Sprout Social Influencer Marketing?

It offers many possibilities for customization. I can run almost all processes within the tool from start to finish. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

The discovery part could be even more powerful. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Influencer discovery. Analytics and data. Campaign execution and reporting. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The tool had great visualizations and easy to use UI. It also allowed for building custom reports and setting up campaigns. Really helpful overall to dive deeper into social performance and trends. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Doing analysis at scale was not straight forward and created churn. Would like to see more improvements on that front to make users self sufficient for the most part. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Understanding social trends of Influencers along with Engagement rates, presence across different platforms Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

It's easy to use and has very useful features. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

When some of the creators have incorrect locations which doesn't sort them while in discovery Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Easy discovery, reporting and tracking for content Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger has an intuitive interface that allows for quick and easy use. My org primarily uses Tagger for influencer identification, but I also find their social listening capabilities (through ther influencer network) helpful and fascinating. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

The only tricky thing with Tagger (like many of its competitors) is that it does so much, it can be overwhelming to try and learn how to use the entire product. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It makes it very quick and easy to search for influencers and quickly find the ones that would best suit a campaign, category or vertical. I've used many similar platform and I find Tagger is the most intuitive. They also have incredible support. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Lots of data on influencers

You can see in depth details on each creator which seems to be quite accurate Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I find it hard to navigate

Many irrelevant profiles come up when searching Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It has a huge data base of influencers so makes search easier and that saves us a lot of time

It also collects the data rather than us having to do manually Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

i find that it's so well categorised versus other platforms, the data is well represented and i dont ever have issues with bugs or incorrect data Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

what i'd love to see more of is authenticated profiles and 1st party data being passed through Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

i find the keyword search functionality so useful, there are so many profiles to select from Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger is a great program for finding influencers, our agency uses it often to source talent for various campaigns.

Tagger has a better flow, better interface, and a bit more readability than other influencer platforms that we've experimented with in the past

Tagger often delivers curated groups of influencers that are helpful when launching influencer campaigns around initiatives

Some of the data that Tagger scrapes for influencers is very useful for assessing metrics like audience, engagement rate, etc. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Tagger can sometimes lack accounts (brands, influencers, etc.) at the mid level (which is tough because lots of brands want micro/mini influencers

Historical data is so important, and when you add a brand, the data starts pulling. Obviously this is a technical limitation but it would be nice to partner with some sort of historical data integration that could help know more about past performance

Tagger often hazards a guess around data, but it sometimes feels a bit too speculative. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Tagger helps us not have to comb through PDFs and Google Sheets to look for influencers. It also helps us stay on top of the ever-evolving trendspace around influencers (i.e. staying on top of new faces, new talent, new brands, etc.) Review collected by and hosted on G2.com.