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Sprout Social Influencer Marketing Reviews & Product Details - Page 4

Sprout Social Influencer Marketing Overview

What is Sprout Social Influencer Marketing?

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes. To learn more, visit sproutsocial.com/influencer-marketing/

Sprout Social Influencer Marketing Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes.

How do you position yourself against your competitors?

Sprout Social Influencer Marketing goes beyond the basics of influencer discovery and campaign management. Unlike our competitors, we leverage advanced AI, including our Affinity Engine, to help brands identify creators whose audiences truly align with their target market, ensuring more authentic connections and measurable outcomes.

Our platform offers an end-to-end solution that integrates seamlessly with the broader Sprout Social suite, giving teams a unified approach to social media and influencer marketing. We emphasize usability, scalability, and actionable insights, empowering brands to streamline workflows, optimize campaigns, and deliver real ROI.

By prioritizing data-driven strategies and authentic partnerships, we set ourselves apart as the ideal solution for brands looking to build meaningful, long-term connections with their audiences.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Bess C.
BC
Overview Provided by:

Recent Sprout Social Influencer Marketing Reviews

Aidan T.
AT
Aidan T.Small-Business (50 or fewer emp.)
4.0 out of 5
"seamless experience!"
the user interface is extremely digestible
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Tagger Makes Understanding Marketing Data Easy!"
Tagger by Sprout Social transformed the ways that brands are able utilize data to better cater to their target audiences! They offer outstanding cu...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"I'd recommend Tagger"
It's user-friendly. I'm not always the quickest to adopt new tech, but Tagger was easy to adopt.
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Sprout Social Influencer Marketing Media

Sprout Social Influencer Marketing Demo - Discovery
Sprout Social Influencer Marketing's Discovery tool empowers brands to find the perfect creators for their campaigns. Leveraging robust search filters, including audience demographics, content performance, and creator interests, it helps teams identify influencers who align with their target audi...
Sprout Social Influencer Marketing Demo - Keywords
Users are able to search Profiles within Discovery by usage of keywords, hashtags, mentions, phrases, and even emojis both within the context of posts and bios for any linked social platforms.
Sprout Social Influencer Marketing Demo - Affinity Engine
Affinity data is a proprietary metric that Sprout Social Influencer Marketing uses to quickly and easily find and display to quickly and easily find similar "lookalike" Profiles. In order to determine Affinity, the algorithm identifies correlations in keywords, mentions, phrases and hashtags used...
Sprout Social Influencer Marketing Demo - Content Health
Content Health summarizes a Profile’s “health” by displaying different metrics derived from a profile’s engagement. Benchmarks are calculated for each specific profile by taking factors into consideration such as the selected Profile’s tier based on follower size, as well as the selected profile...
Sprout Social Influencer Marketing Demo - Reporting
Sprout Social Influencer Marketing offers users the ability to customize campaign and creator reports within Report Builder, giving them full control on how they would like to display any metrics of their choosing. They can also apply branded colors, custom fonts, logos, and much more! Report...

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203 Sprout Social Influencer Marketing Reviews

4.3 out of 5
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203 Sprout Social Influencer Marketing Reviews
4.3 out of 5
203 Sprout Social Influencer Marketing Reviews
4.3 out of 5

Sprout Social Influencer Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout Social Influencer MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Lizzie B.
LB
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The inter-face is intuitive and easy to use, which compared to other platforms I've used is a big win for myself and my team who is in the engine every day. Additionally, the Tagger team has been very responsive and if we have issues (which does happen) the team addresses them based on our areas of concern. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

There does seem to be some bugs throughout the platform - nothing too critical but definitely not perfect. I will say, I'd like the platform to have more of an automative content tracking feature that tracks all coverage from a brand's profile without needing the influencers to opt in or sign up. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It aggregates data really efficiently for us and presents all the reporting it collects in a really streamlined, easy to understand format. As a result, our reporting has become more detailed and we've also started implementing Signals for competitor audits, which our clients have loved! Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social Influencer Marketing?

I love using Tagger as a secondary when I need to find a specific type of creator, and I'm having difficulty sourcing from my knowledge. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Sometimes I feel that the creators that are pulled using discovery mode are not helpful or accurate. I also feel that location targeting is inaccurate, which is unfortunate when you need to find creators in specific states/cities. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Finding creators for campaigns Review collected by and hosted on G2.com.

AG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The organization of content and insights Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Sometimes content does not get pulled in Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Saving me time, collecting content, collecting insights, summarizing reporting, helping find creators Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

I manage influencer campaings for a wide range of clietns. Each client has very specific needs when it comes to influencer campaings. Tagger's discovery tool allows my team to search for influencers on a granular level and meet our clients needs.

Tagger is easy to use and helps achieve success across all levels. I also love how dedicated the support staff is. They are always available and provide quick solutions. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Sometimes social followings are not 100% accurate. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Taggers allows us to efficently run influencer campaigns from start to finish. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger by Sprout Social is the easiest and most effective influencer marketing platform I've ever experienced! It provides all the data you need to build and executive influencer strategies from start to finish. The platform is easy to use and I'm in it daily! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I'm happy with it as-is and appreciate that the team is always improving. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

We're able to more quickly find the right influencers for our client's campaigns with Tagger by Sprout Social. It saves time and helps us have more confidence that we're building the right strategies. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The ability to get data from multiple platforms (tiktok, insta, etc.) and the ability to add accounts if they don't show up in search and still getting the data needed quickly Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Not being able to search key words in user's specific videos Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Finding influencers with specific reach, subs, and affinity Review collected by and hosted on G2.com.

Michael B.
MB
Global Head of Analytics
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

It is fast, reliable, and insights-driven. The customer success team is responsive and solutions-oriented, and they value and incorporate client feedback into future product releases. Additionally, their Signals platform is well on its way to becoming a comprehensive creator social listening tool, offering valuable insights and data to marketers and PR pros. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

There is nothing I don't like about the platform. They are clearly becoming the leader in a very saturated space. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

In their discovery tool, Tagger Media surfaces creators by topic and across all social channels. Their robust filtering makes it easy to find the most relevant creators that we want to work with or analyze. Signals (my favorite part of the platform) give me detailed information and data points that I can pivot into any dashboard. The launch of their playbooks has made it SUPER easy to create template dashboards, which gives my team speed to insight. Review collected by and hosted on G2.com.

Forrest R.
FR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social Influencer Marketing?

I love the analytic tools and the customizable reporting which allows us to get metrics to clients in an aesthetic way. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

The pull time for influencer profiles can take quite a while and it would be great to vet influencers right away once we pull them into the platform. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It's fantastic for keeping all of our influencer comms in one place and doing mass outreach across multiple team members. Pulling all of our activations into one customizable report is also a challenge that tagger has solved! Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Wide range of Influencers, great interface and easy to use.

Great customer support that makes working with Tagger really great Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Tagger Signals, Exploration tool is not that intuitive Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It helps us finding the right content creators, analysing them and their history to find the best fitting partners Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger is easy to use, great for discoverability, and you have quick access to most public profiles including new ones added to the platform (other platforms can take hours to days to load newly added profiles). Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I don't like that you can't see any IG Story history. In Kolsquare, you are able to pull anybody's past Story frames which is essential for clipping coverage at events or giftings. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Discoverability, reporting, and labeling for list building Review collected by and hosted on G2.com.