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Sprout Social Influencer Marketing Reviews & Product Details - Page 12

Sprout Social Influencer Marketing Overview

What is Sprout Social Influencer Marketing?

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes. To learn more, visit sproutsocial.com/influencer-marketing/

Sprout Social Influencer Marketing Details
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Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes.

How do you position yourself against your competitors?

Sprout Social Influencer Marketing goes beyond the basics of influencer discovery and campaign management. Unlike our competitors, we leverage advanced AI, including our Affinity Engine, to help brands identify creators whose audiences truly align with their target market, ensuring more authentic connections and measurable outcomes.

Our platform offers an end-to-end solution that integrates seamlessly with the broader Sprout Social suite, giving teams a unified approach to social media and influencer marketing. We emphasize usability, scalability, and actionable insights, empowering brands to streamline workflows, optimize campaigns, and deliver real ROI.

By prioritizing data-driven strategies and authentic partnerships, we set ourselves apart as the ideal solution for brands looking to build meaningful, long-term connections with their audiences.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Bess C.
BC
Overview Provided by:

Recent Sprout Social Influencer Marketing Reviews

Aidan T.
AT
Aidan T.Small-Business (50 or fewer emp.)
4.0 out of 5
"seamless experience!"
the user interface is extremely digestible
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Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Tagger Makes Understanding Marketing Data Easy!"
Tagger by Sprout Social transformed the ways that brands are able utilize data to better cater to their target audiences! They offer outstanding cu...
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Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"I'd recommend Tagger"
It's user-friendly. I'm not always the quickest to adopt new tech, but Tagger was easy to adopt.
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Sprout Social Influencer Marketing Media

Sprout Social Influencer Marketing Demo - Discovery
Sprout Social Influencer Marketing's Discovery tool empowers brands to find the perfect creators for their campaigns. Leveraging robust search filters, including audience demographics, content performance, and creator interests, it helps teams identify influencers who align with their target audi...
Sprout Social Influencer Marketing Demo - Keywords
Users are able to search Profiles within Discovery by usage of keywords, hashtags, mentions, phrases, and even emojis both within the context of posts and bios for any linked social platforms.
Sprout Social Influencer Marketing Demo - Affinity Engine
Affinity data is a proprietary metric that Sprout Social Influencer Marketing uses to quickly and easily find and display to quickly and easily find similar "lookalike" Profiles. In order to determine Affinity, the algorithm identifies correlations in keywords, mentions, phrases and hashtags used...
Sprout Social Influencer Marketing Demo - Content Health
Content Health summarizes a Profile’s “health” by displaying different metrics derived from a profile’s engagement. Benchmarks are calculated for each specific profile by taking factors into consideration such as the selected Profile’s tier based on follower size, as well as the selected profile...
Sprout Social Influencer Marketing Demo - Reporting
Sprout Social Influencer Marketing offers users the ability to customize campaign and creator reports within Report Builder, giving them full control on how they would like to display any metrics of their choosing. They can also apply branded colors, custom fonts, logos, and much more! Report...

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203 Sprout Social Influencer Marketing Reviews

4.3 out of 5
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203 Sprout Social Influencer Marketing Reviews
4.3 out of 5
203 Sprout Social Influencer Marketing Reviews
4.3 out of 5

Sprout Social Influencer Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout Social Influencer MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

behind the scenes data analysis to guide our decisions moving forward Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

platform usage by creators and opting in Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

bringing all global posting into one place to align on results Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

It is fantastic for understanding the demographics of potential partners' audiences, as well as growth both in real time and retrospectively for campaign reviews. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Sometimes there are gaps in the data for social profiles, and it is hard to get a cohesive view of a partner's audience across channels, rather than on an individual network Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Ensuring our partners have audiences that meet business needs and expose us to the correct demographics. This makes us more productive and effective when scoping potential partners. Review collected by and hosted on G2.com.

Nathalia V.
NV
Production Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social Influencer Marketing?

I love that Tagger makes me a ton of options to work. I can search influencers, view their general analytics, choose them for a campaign, contact them through the site and run the campaign, including the influencer's content, chat with them and the client, etc. It´s a complete site with incredible administration experience and campaign monitoring. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

When I need to know every single piece of influencer's analytics, the site can't bring me all of this information, just a few. Also, when I add a new profile to my campaign, it doesn't warn me if the same Instagram profile was there or when I send a new e-mail to all my influencer's list, it doesn't warn me if they don't have an email assign to their profile. All of these made me work twice because I need to look at every single profile to know if they have an e-mail assigned or have duplicated profiles. Review collected by and hosted on G2.com.

Recommendations to others considering Sprout Social Influencer Marketing:

It's the best way to administrate an influencer marketing campaign. The site has all of the tools to administrate, search profiles, monitoring and organize everything you need. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

I made my campaigns more organized, functional and productive. I can chat with the client and influencers there, review their content, know when they post and follow their analytics to every post. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Discovery mode and influencer analytics are helpful, especially the breakdown of LDA compliant audiences and engagement rates by overall engagements. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Collecting collaborator feedback is based on notes, instead of a Yes/No approval. Also, the process of managing entire campaigns is very difficult to grasp. We've done the walkthrus but have yet to use these features due to the overwhelming nature of the process. Reels feedback isn't available, and signing in as a team is very difficult when verification codes need to be put in EVERY single time someone logs in, even though the codes are sent to another person. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Solving: Finding influencers that are LDA compliant and lookalike influencers. The benefits have been the extensive nature of the metrics available for the influencers. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social Influencer Marketing?

I love how Tagger connects multiple platforms and just added TikTok into their analysis options. The staff has also been great and are always willing to jump on a call to help out. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Sometimes the site is really slow, I'm not sure if it's my network or Tagger, but other tabs work so maybe Tagger. I will have to quit out and go back in a lot. I also wish their was a way to get better analytics from creators who have not signed up for Tagger. I get there are privacy and data concerns, but it would be great if we could get engagement rates for all professional Instagram accounts. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

I mostly use Tagger to gather engagement rates and find talent. The more specific you make your search in Discovery, the better and more useful the results. Review collected by and hosted on G2.com.

KP
Director of Digital
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

I like the fact Tagger is always updating their platform and transparent about what is coming down the pipeline. This assists agencies like ours in planning and how we use the platform.

There are multiple things about this platform I love but also that we do not use to it's full potential - one of my favourite things to combat this is the Tagger staff. Wow. We always feel supported and we know this team doesn't sell in the platform and leave you high and dry. We are 2+ years in and love the team. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

At times, like any app, there are glitches within the system. At times it is difficult to pull through some audience demographics.

I also love they have a large amount of creators on the platform but wish they had more Canadian focused creators. It is heavily American. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Creators and influencers who can work with our clients + brands on an on-going basis. It is great to be able to see competitive sets and find look a like profiles. Review collected by and hosted on G2.com.

Daisy K.
DK
Senior Social Media Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

When sifting through an extensive list of influencers, I like how Tagger allows me to preview the stats of each influencer, flick through the most relevant content before needing me to open a new tab or navigate away. Tagger includes many different filters to help me refine my search to only have the talent that best suits my campaign. I primarily use Tagger for influencer discovery and ID. For larger campaigns with several different themes, I can use the label tool to sort my influencer picks by size, by interest group, or by campaign name- for example, categorizing influencers by foodies or by chefs for a food/restaurant client, can keep my influencer lists organized and pull insights from those influencers based on their categories. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I don't love Tagger's one-sheets; I think there are influencer vetting platforms with better templates and visualizations. I would recommend that anyone use two influencer tools to ensure that you can cross-reference the performance data, especially for the location. It does take a while to verify the real audience score. I do wish it was easier to update or add influencers to the tool. For example, when pages are not automatically updated, you might be directed to an influencer Instagram account that no longer exists and is pulling in the incorrect data. Review collected by and hosted on G2.com.

Recommendations to others considering Sprout Social Influencer Marketing:

I would recommend using Tagger for a new or small team that could benefit from having the breadth of influencers and the ease of use that Tagger provides. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Because of Tagger's massive influencer database, it helps deliver on all of the different briefs we have going on concurrently and allows flexibility when it comes to larger campaigns. Tagger also has a good supply of international influencers as well. One benefit that we don't get from other platforms is the ability to see the overlap between your influencer and a brand audience. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Being able to see the popularity of artists and influencer, and to see if they are popular in certain countries. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

The datapull can be inconsistent at times. When I add new sites (youtube page, twitter, tiktok, etc) it doesnt load immediately. Wish there was more info on TikTok Stats as well (currently tiktok country data is limited to the top few countries.) Review collected by and hosted on G2.com.

Recommendations to others considering Sprout Social Influencer Marketing:

It is useful in helping you make decisions on who to engage but do note that there will be times where all data is not available! Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Making better decisions in being able to choose the right artists and influencer to engage Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social Influencer Marketing?

I like the ability to filter by location, number of followers, and using keywords. The about section of each influencer, which includes influencers' contact information, also makes it easier for us to reach out for potential opportunities. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

The location is not always accurate. I wish there was a like or dislike feature, so we can quickly group we didn't like and other we liked. There's a way to do this with labels, but there are too many steps. Review collected by and hosted on G2.com.

Recommendations to others considering Sprout Social Influencer Marketing:

Tagger is a great platform to search for influencers and also can serve as a research tool to understand high-level of information of specific brands. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Most of it, it's about finding people quicker to share with creative teams to understand if the influencers fit our campaign. Also, the platform is good in providing possibilities for new partnerships. Review collected by and hosted on G2.com.

LG
Strategy Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The use cases beyond just influencer management is what sets Tagger apart. It surfaces virtually any profile on social channels, so I often use it to gather quick insights about brands, competitors, or even cultural trends quickly. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

No major dislikes. I suppose even more analytics views and stats would be great, but compared to other similar platforms, I can't think of anything that it's missing or falls short on. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Insights for clients, new business. You can use the discovery tool to identify influencers or brands followed by a certain target audience, which can inform/dimensionalize consumer insights or creative briefs. Review collected by and hosted on G2.com.