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Sprout Social Influencer Marketing Reviews & Product Details - Page 11

Sprout Social Influencer Marketing Overview

What is Sprout Social Influencer Marketing?

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes. To learn more, visit sproutsocial.com/influencer-marketing/

Sprout Social Influencer Marketing Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes.

How do you position yourself against your competitors?

Sprout Social Influencer Marketing goes beyond the basics of influencer discovery and campaign management. Unlike our competitors, we leverage advanced AI, including our Affinity Engine, to help brands identify creators whose audiences truly align with their target market, ensuring more authentic connections and measurable outcomes.

Our platform offers an end-to-end solution that integrates seamlessly with the broader Sprout Social suite, giving teams a unified approach to social media and influencer marketing. We emphasize usability, scalability, and actionable insights, empowering brands to streamline workflows, optimize campaigns, and deliver real ROI.

By prioritizing data-driven strategies and authentic partnerships, we set ourselves apart as the ideal solution for brands looking to build meaningful, long-term connections with their audiences.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Bess C.
BC
Overview Provided by:

Recent Sprout Social Influencer Marketing Reviews

Aidan T.
AT
Aidan T.Small-Business (50 or fewer emp.)
4.0 out of 5
"seamless experience!"
the user interface is extremely digestible
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Tagger Makes Understanding Marketing Data Easy!"
Tagger by Sprout Social transformed the ways that brands are able utilize data to better cater to their target audiences! They offer outstanding cu...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"I'd recommend Tagger"
It's user-friendly. I'm not always the quickest to adopt new tech, but Tagger was easy to adopt.
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Sprout Social Influencer Marketing Media

Sprout Social Influencer Marketing Demo - Discovery
Sprout Social Influencer Marketing's Discovery tool empowers brands to find the perfect creators for their campaigns. Leveraging robust search filters, including audience demographics, content performance, and creator interests, it helps teams identify influencers who align with their target audi...
Sprout Social Influencer Marketing Demo - Keywords
Users are able to search Profiles within Discovery by usage of keywords, hashtags, mentions, phrases, and even emojis both within the context of posts and bios for any linked social platforms.
Sprout Social Influencer Marketing Demo - Affinity Engine
Affinity data is a proprietary metric that Sprout Social Influencer Marketing uses to quickly and easily find and display to quickly and easily find similar "lookalike" Profiles. In order to determine Affinity, the algorithm identifies correlations in keywords, mentions, phrases and hashtags used...
Sprout Social Influencer Marketing Demo - Content Health
Content Health summarizes a Profile’s “health” by displaying different metrics derived from a profile’s engagement. Benchmarks are calculated for each specific profile by taking factors into consideration such as the selected Profile’s tier based on follower size, as well as the selected profile...
Sprout Social Influencer Marketing Demo - Reporting
Sprout Social Influencer Marketing offers users the ability to customize campaign and creator reports within Report Builder, giving them full control on how they would like to display any metrics of their choosing. They can also apply branded colors, custom fonts, logos, and much more! Report...

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203 Sprout Social Influencer Marketing Reviews

4.3 out of 5
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203 Sprout Social Influencer Marketing Reviews
4.3 out of 5
203 Sprout Social Influencer Marketing Reviews
4.3 out of 5

Sprout Social Influencer Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout Social Influencer MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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SC
Paid Social Strategist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The best part of Tagger is the automated reporting. No longer are we manually tracking and logging into Instagram on our phones to check things, we're able to track in such a smarter way. I also love the search parameters! They made us able to actually source influencers locally and differentiate ourselves in the market with our client offerings. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I do wish that the platform messaging resource let me cc my team on communications. With a larger company, I have to keep so many people in the loop potentially on an activation, so we aren't using this feature currently. Review collected by and hosted on G2.com.

Recommendations to others considering Sprout Social Influencer Marketing:

This changed the game for our influencer marketing platforms, and let us truly bring influencer management in-house. We're no longer losing media dollars to a third party, because we have the right data and resources to educate ourselves and the client. Since we're a local agency, we needed to support with local influencers, and Tagger has been the best solution to finally proving out that model for us. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Manual reporting, finding outreach emails (WAY LESS DMing!), sourcing by local reach % since we were assuming mostly before that an influencer in X city reached people in that city, having transparency into data on performance Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Great for identifying and comparing influencers Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

downfalls are that the technology is limited doesnt track everything like sticker taps on stories link clicks etc. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

vast array of influencers good filters helpful support Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger Media has saved us much time regarding influencer research, reporting, and campaign organization. It makes it easy to pull new creators to the platform, and the Tagger team is excellent at accepting feedback and help overall. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Some of their influencer pricing estimates are highly inaccurate, but the team has been very accepting of feedback to make changes in the future. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Influencer sourcing, vetting, outreach and measurement. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Exploring the demographics of creators and utilising filters to find similar creators is super helpful Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

The TikTok integration could be stronger Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Finding creators metrics and performance for RFPs Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Our agency reps have made onboarding and using the tool extremely easy and enjoyable. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Wish more creators were already on the platform Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Finding creators and managing outreach Review collected by and hosted on G2.com.

Lewis B.
LB
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Helpful for what I need - easy to use everytime Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

No dislikes as of yet. it seems to be an easy platform Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Helping choose the right talent. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The audience attribute feature is one for that I vouch, and the discovery section to identify new influencers is good. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Tagger had an average experience, and after using Traackr, I found it complex to use. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Tagger helps to identify new influencers and to track the social media activity of existing influencers. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Finding creators.

Analytics especically 1st party data

Reporting Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I am not able to find duplicated reach between 2 creators Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Mainly discovery and insights. Review collected by and hosted on G2.com.

Christopher S.
CS
Sports business development Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger gives lots of insights about social profiles which is extremely helpful in today's world of influencers being in all aspects of the world, especially sports. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Sometimes the profiles do not load correctly or quickly. I have to go back and edit profiles and loop back to make sure the platform is even able to pull the correct info for me. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It solves lots of questions about our clients and how we can present them to brands. It also helps me research new athletes we could partner with for different projects. Review collected by and hosted on G2.com.

Ashley C.
AC
Senior Content Strategist + Producer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger offers a strong research tool for finding new social partners, as well as content ideation in its social listening capabilities. Paired with a strong strategic and creative team, Tagger can really elevate your social work capabilities. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I work in agriculture and the sector isn't fully built out, so I do still have some manual lift necessary when discovering new people for programs. However, the capabilities to add profiles manually is very easy and intuitive to the platform. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Tagger helps me build in-depth influencer marketing programs by deep diving into audience interests, geographies and social networks. I have confidence in the partners we invest in thanks to the information I can source in Tagger. Review collected by and hosted on G2.com.