Save to My Lists
Paid
Claimed

Sprout Social Influencer Marketing Reviews & Product Details - Page 10

Sprout Social Influencer Marketing Overview

What is Sprout Social Influencer Marketing?

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes. To learn more, visit sproutsocial.com/influencer-marketing/

Sprout Social Influencer Marketing Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
Show LessShow More
Product Description

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes.

How do you position yourself against your competitors?

Sprout Social Influencer Marketing goes beyond the basics of influencer discovery and campaign management. Unlike our competitors, we leverage advanced AI, including our Affinity Engine, to help brands identify creators whose audiences truly align with their target market, ensuring more authentic connections and measurable outcomes.

Our platform offers an end-to-end solution that integrates seamlessly with the broader Sprout Social suite, giving teams a unified approach to social media and influencer marketing. We emphasize usability, scalability, and actionable insights, empowering brands to streamline workflows, optimize campaigns, and deliver real ROI.

By prioritizing data-driven strategies and authentic partnerships, we set ourselves apart as the ideal solution for brands looking to build meaningful, long-term connections with their audiences.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Bess C.
BC
Overview Provided by:

Recent Sprout Social Influencer Marketing Reviews

Aidan T.
AT
Aidan T.Small-Business (50 or fewer emp.)
4.0 out of 5
"seamless experience!"
the user interface is extremely digestible
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Tagger Makes Understanding Marketing Data Easy!"
Tagger by Sprout Social transformed the ways that brands are able utilize data to better cater to their target audiences! They offer outstanding cu...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"I'd recommend Tagger"
It's user-friendly. I'm not always the quickest to adopt new tech, but Tagger was easy to adopt.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Sprout Social Influencer Marketing Media

Sprout Social Influencer Marketing Demo - Discovery
Sprout Social Influencer Marketing's Discovery tool empowers brands to find the perfect creators for their campaigns. Leveraging robust search filters, including audience demographics, content performance, and creator interests, it helps teams identify influencers who align with their target audi...
Sprout Social Influencer Marketing Demo - Keywords
Users are able to search Profiles within Discovery by usage of keywords, hashtags, mentions, phrases, and even emojis both within the context of posts and bios for any linked social platforms.
Sprout Social Influencer Marketing Demo - Affinity Engine
Affinity data is a proprietary metric that Sprout Social Influencer Marketing uses to quickly and easily find and display to quickly and easily find similar "lookalike" Profiles. In order to determine Affinity, the algorithm identifies correlations in keywords, mentions, phrases and hashtags used...
Sprout Social Influencer Marketing Demo - Content Health
Content Health summarizes a Profile’s “health” by displaying different metrics derived from a profile’s engagement. Benchmarks are calculated for each specific profile by taking factors into consideration such as the selected Profile’s tier based on follower size, as well as the selected profile...
Sprout Social Influencer Marketing Demo - Reporting
Sprout Social Influencer Marketing offers users the ability to customize campaign and creator reports within Report Builder, giving them full control on how they would like to display any metrics of their choosing. They can also apply branded colors, custom fonts, logos, and much more! Report...

Official Downloads

Answer a few questions to help the Sprout Social Influencer Marketing community
Have you used Sprout Social Influencer Marketing before?
Yes

203 Sprout Social Influencer Marketing Reviews

4.3 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
203 Sprout Social Influencer Marketing Reviews
4.3 out of 5
203 Sprout Social Influencer Marketing Reviews
4.3 out of 5

Sprout Social Influencer Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout Social Influencer MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Food & Beverages
AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sprout Social Influencer Marketing?

Tagger is approachable yet thorough and complimented by a superb account team willing to jump in at every turn. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Two-factor authentication is a great feature, but the owner of the security layer then has to pass around a code for team members to use. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Audience insights as it relates to followings for both brand-influencer but also brand vs. competitor. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger has everything you need in one place. It houses all of our campaigns, analytics, and creator contact information. It makes sourcing influencers a breeze. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Tagger's engagement rate calculator accounts for story frames which can, sometimes, drag down the engagement rate that I need- of just reels and tiktoks combined. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Tagger is centralizing all that I need. Review collected by and hosted on G2.com.

Hafsa S.
HS
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

I love that it has simplified the process of paying influencers. We no longer have to worry about weekly payments along with issuing tax documents. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I don't love that you have to pay two different accounts for the different services you use. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

The frequency of having to pay the influencers has definitely helped our our AP payment runs. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The support team is accommodating, and the platform is super easy to use. Tagger has streamlined our processes and allows us to get the data we need for reporting! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Some platforms don't provide all analytics. The accuracy of the pricing. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Streamlining our influencer process regarding influencer discovery, content collection and analytics. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The ability to manage several clients, campaigns, and influencers so easily. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

It is still hard for me to spot influencers, although this is the platform that has made it the easiest Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

the stress of not being able to locate / track the responses, contracts, approvals of each influnecer Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The most valuable part about Tagger is its granular search capabilities on Instagram and TikTok. You can get incredibly specific by a creator's audience, niche, following size, brand affiliation... etc. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

It would be great if Tagger was more optimized for Pinterest searches. As brands are looking to explore different platforms outside of Instagram and TikTok, Pinterest is becoming a common choice. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

When needing to search for creators in a manual fashion based on a client's niche requests, Tagger is a great solve. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

I really like the data that is provided. Being able to see sample posts, a range of costs, and fan base sizes really helps to make quick decisions and move to a short list. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

In an agency model, we need ways for multiple to access the site. Maybe it is just our configuration, but we limited seats, so we must contact individuals to get access to the information. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It's pretty basic....but being able to "shop" for influencers all in one place. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social Influencer Marketing?

All the tools and capabilities, influencer features, being able to add to campaigns, etc. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Sometimes the ER doesn't show full number. When filtering for influencers, the % audience following removes many talent even if it's just 1-2% Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

All creator anaylstics Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

The ability to track social media and use analytics Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Could have an easier way to connect social media posts with media value Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Allows our company to learn who is best to reach out to for certain events. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Lots of data sources, great user interface, Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Missing LinkedIn information, lack of creators from european countries Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

it helps us identifying creators that could be interesting to collaborate with.

Shows us the audiences we coul reach Review collected by and hosted on G2.com.