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Sprout Social Influencer Marketing Reviews & Product Details

Kokila M.
KM
Quality Assurance Automation Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

It's very good analytical and reporting tool Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

high in cost ,small business can't be afford Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

campaign performance and also enhance workflow.it aslo providetarget audience and target market Review collected by and hosted on G2.com.

Sprout Social Influencer Marketing Overview

What is Sprout Social Influencer Marketing?

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes. To learn more, visit sproutsocial.com/influencer-marketing/

Sprout Social Influencer Marketing Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Sprout Social Influencer Marketing empowers brands to build meaningful connections with their audience through authentic partnerships with creators. Powered by advanced AI and robust data, Sprout Social makes discovering, managing, and measuring influencer campaigns seamless and effective. With features like the Affinity Engine, brands can identify ideal creators whose audiences align with their target market, ensuring campaigns deliver maximum impact. The platform provides comprehensive analytics, allowing users to track key metrics such as engagement, reach, ROI, and more, all within a unified dashboard. Sprout Social’s end-to-end influencer marketing solution is built for collaboration, offering tools to streamline workflows, manage contracts, and track performance in real time. Whether you’re launching a global campaign or scaling your influencer strategy, Sprout Social Influencer Marketing helps brands connect with creators to drive measurable business outcomes.

How do you position yourself against your competitors?

Sprout Social Influencer Marketing goes beyond the basics of influencer discovery and campaign management. Unlike our competitors, we leverage advanced AI, including our Affinity Engine, to help brands identify creators whose audiences truly align with their target market, ensuring more authentic connections and measurable outcomes.

Our platform offers an end-to-end solution that integrates seamlessly with the broader Sprout Social suite, giving teams a unified approach to social media and influencer marketing. We emphasize usability, scalability, and actionable insights, empowering brands to streamline workflows, optimize campaigns, and deliver real ROI.

By prioritizing data-driven strategies and authentic partnerships, we set ourselves apart as the ideal solution for brands looking to build meaningful, long-term connections with their audiences.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,840 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Bess C.
BC
Overview Provided by:

Recent Sprout Social Influencer Marketing Reviews

Aidan T.
AT
Aidan T.Small-Business (50 or fewer emp.)
4.0 out of 5
"seamless experience!"
the user interface is extremely digestible
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Tagger Makes Understanding Marketing Data Easy!"
Tagger by Sprout Social transformed the ways that brands are able utilize data to better cater to their target audiences! They offer outstanding cu...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"I'd recommend Tagger"
It's user-friendly. I'm not always the quickest to adopt new tech, but Tagger was easy to adopt.
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Sprout Social Influencer Marketing Media

Sprout Social Influencer Marketing Demo - Discovery
Sprout Social Influencer Marketing's Discovery tool empowers brands to find the perfect creators for their campaigns. Leveraging robust search filters, including audience demographics, content performance, and creator interests, it helps teams identify influencers who align with their target audi...
Sprout Social Influencer Marketing Demo - Keywords
Users are able to search Profiles within Discovery by usage of keywords, hashtags, mentions, phrases, and even emojis both within the context of posts and bios for any linked social platforms.
Sprout Social Influencer Marketing Demo - Affinity Engine
Affinity data is a proprietary metric that Sprout Social Influencer Marketing uses to quickly and easily find and display to quickly and easily find similar "lookalike" Profiles. In order to determine Affinity, the algorithm identifies correlations in keywords, mentions, phrases and hashtags used...
Sprout Social Influencer Marketing Demo - Content Health
Content Health summarizes a Profile’s “health” by displaying different metrics derived from a profile’s engagement. Benchmarks are calculated for each specific profile by taking factors into consideration such as the selected Profile’s tier based on follower size, as well as the selected profile...
Sprout Social Influencer Marketing Demo - Reporting
Sprout Social Influencer Marketing offers users the ability to customize campaign and creator reports within Report Builder, giving them full control on how they would like to display any metrics of their choosing. They can also apply branded colors, custom fonts, logos, and much more! Report...

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202 out of 203 Total Reviews for Sprout Social Influencer Marketing

4.3 out of 5
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Sprout Social Influencer Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout Social Influencer MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Saud S.
SS
Digital Marketing Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

What I like best about Tagger by Sprout Social is its custom tagging system paired with advanced analytics. The ability to create specific tags and analyze their performance offers clear, actionable insights, helping to optimize content strategy. The AI-powered tagging suggestions are also a time-saver, ensuring consistency and efficiency across all content. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Definitely the learning curve associated with its extensive customization options. While powerful, it can take some time for new users to fully grasp all the features. Additionally, the cost may be a barrier for smaller businesses or startups looking for more budget-friendly options. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Tagger by Sprout Social solves the issue of managing and tracking social media content by allowing you to create custom tags.

This makes it easier to organize, analyze, and optimize your campaigns. The benefit is clearer insights, better decision-making, and improved efficiency in managing social media efforts. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

I love how easy it is to find the right influencers for our campaigns and track how well they're doing. The competitive benchmarking is also awesome. The platform overall is super user-friendly, which makes it easy to get the hang of things without feeling overwhelmed like other platforms. Customer support has been quick to help when needed. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

Sometimes it feels like there are a few features we don't use that could be simpler, but overall it's been a great experience. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Before Tagger, it was tough to keep track of everything. We were finding influencers, managing content and tracking results across different platforms and basically living in spreadsheets. Now we do it all in one place which saves us time and makes our campaigns way more organized, allowing us to focus more on creating great content and less on the logistics. Review collected by and hosted on G2.com.

Aubree M.
AM
Digital Content Creator
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

I love Tagger by Sprout Social! I can search for influencers, content creators, etc. and see who's the perfect fit and I'm able to contact them seamlessly. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

It could go a little deeper into detail when pertaining to analytics for content creators, etc. It also worries me that some may not be verified/reputable and I wish there was a way to check more previous collaborations as well. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It connects me straight to influencers that are straight leads to give to my clients and I can even provide specific information on each creator including their target audience and insights. Review collected by and hosted on G2.com.

AR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

It allows you to see the audince authenticity which will determine if the followers an influencer has are real. They also provide you with an EMV average which for us is crucial as EMV is a metric that is very important for us. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

What is least helpful is the fact that Tagger does not retrieve IG stories like other influencer platforms do. It also does not provide you with impressions and other metrics that are crucial to determine the success of an influencer campaign and/or their content. It is very limited. You get what you pay for basically.

They only are able to retrieve data from influencer's content if they sign up to the platform which lots of our creators do not want to sign up or feel comfortable having a third party platform have their login info.

Once again, very limited compare to other platforms in the game.

When searching for influencers, the filters are very limited and the results arent always great or in accordance to the type of influencer you were searching for. They deff need to work on this. I would also like to be able to have an EMV filter when searching for influencers to obtain influencers with high EMV on their content. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Allowing us to gather influencers with authentic audiences and good engagement. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

Tagger by Sprout Social transformed the ways that brands are able utilize data to better cater to their target audiences! They offer outstanding customer service and have walk-throughs to help new partners easily navigate their software. There is a new learning opportunity every day and the simplicity of the interface makes it a platform you can use often! Tagger helps brands make informed decisions easily no matter what platform their migrating from. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

I wish there was a way to do side by side comparisons of campaigns within the test demo, but understand that it could be a heavy lift and time commitment. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

seeing the long term imact of a campaigns engagement. Review collected by and hosted on G2.com.

Tara  D.
TD
Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

I like that they have data driven insights and they provide preformance matreics as well as user-friendly options. It is also cost - effective solution and allows customers to use it more frequently. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

The only thing i dislike about Tagger by Sprout Social is its cost. It might be pricey for small bussines owners. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

They have custom reposrt that are tailored to their very specific needs and that is benefiting me. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

What I like best about Tagger by Sprout Social is its intuitive interface that makes finding and managing influencers a breeze, combined with powerful analytics that provide actionable insights for optimizing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

The main drawback of Tagger by Sprout Social is its higher price point, which might be a barrier for smaller businesses or those with limited budgets. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Tagger by Sprout Social solves the challenge of finding the right influencers by offering precise search filters and comprehensive data, which saves time and ensures that campaigns reach the right audience. This leads to more effective influencer partnerships and better ROI for our marketing efforts. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

We've only started using Tagger and have enjoyed it so far. It's been relatively easy to use and has plenty of features that we're looking into. The main benefit we've enjoyed is the platform has helped us identify talent that we probably wouldn't have found on our own. Big help on our future workload. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

We don't have many dislike with us just starting out with the platform. One thing that could be a bit better is more integrations but the representative we've been working with has been helpful and I think we're finding work arounds. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

Identifying talent for our quartertly campaigns and being able to properly measure those influencer campaigns impact Review collected by and hosted on G2.com.

TY
teacher
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

it built a data base of what is working for marketing purpose, creating a funnels to drive customers and viewers to buy or discover products. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

nothing really I enjoy it. Customer service was great! Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

it gaves me a clear image of who I should target, audience specifically. demographics. Review collected by and hosted on G2.com.

Alex S.
AS
Head of Community and Events
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social Influencer Marketing?

I've used Tagger on both sides of the job: as a brand manager working with influencers and as a content creator working with brands who want me to submit my content on Tagger. It's a fantastic way to provide content, look at metrics and understand what worked and didn't work with a campaign. It's great for brands of any size who want to run influencer campaigns with ease and make sure they're getitng the highest amount of ROI for anything they decide to put time and money into. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social Influencer Marketing?

It can be a little complicated for first time users and a lot of times, more than any other site, it loses my credentials and I have to back in and prove they're my social media account again. That can be frusteratring but overall, it's a small price to pay for the benefits that come with it. Review collected by and hosted on G2.com.

What problems is Sprout Social Influencer Marketing solving and how is that benefiting you?

It can be so hard to monitor a campaign, on either side (running the project or creating the content) and Tagger makes it easy to do both. Whatever kind of campaign you want to run with users, this is software that gets it done. Review collected by and hosted on G2.com.