--- title: Sprig Reviews meta_title: 'Sprig Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 104 reviews by the users' company size, role or industry to find out how Sprig works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 104 scale: '5' date_modified: '2026-06-26' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Sprig Reviews **Vendor:** Sprig **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.5/5.0 **Total Reviews:** 104 ## About Sprig Sprig is an enterprise survey platform powered by AI agents. We help organizations move from question to evidence faster by transforming how research is designed, fielded, and synthesized. Instead of relying on manual survey programming, static forms, and time-consuming analysis, Sprig combines modern survey infrastructure with specialized agents that accelerate every stage of the research process. Research teams use Sprig to run customer surveys, market research, experience measurement, journey research, concept testing, and strategic studies. Whether collecting feedback from customers, prospects, panel participants, or users inside a product, Sprig helps teams gather higher-quality data and uncover deeper insights. Three AI agents power every stage of the research process: Design Agent: Builds rigorous studies from survey documents, research goals, briefs, and existing questionnaires. Field Agent: Delivers adaptive surveys that personalize questions and gather richer feedback across every channel. Synthesize Agent: Transforms responses into evidence-backed reports, themes, and recommendations. Leading companies including Microsoft, Figma, Notion, Ramp, DoorDash, Coinbase, Harvey, and Robinhood use Sprig to continuously learn from customers, understand markets, validate ideas, and improve products. By combining enterprise survey capabilities with AI-powered agents, Sprig enables teams to move faster, make better decisions, and turn research into a competitive advantage. ## Sprig Pros & Cons **What users like:** - Users find Sprig extremely **user-friendly** , making it quick and easy for multiple departments to gather customer feedback. (15 reviews) - Users find the **ease of use** and simple installation of Sprig beneficial for all skill levels. (11 reviews) - Users find the **easy setup** of Sprig perfect for non-technical users, facilitating smooth installations and usage. (10 reviews) - Users appreciate the **easy integrations** of Sprig, enhancing their workflow and enabling streamlined feedback collection. (9 reviews) - Users value the **real-time user feedback** provided by Sprig, enhancing the accuracy of insights for better decision-making. (9 reviews) - Users commend the **responsive customer support** of Sprig, highlighting its accessibility and helpfulness in resolving issues. (8 reviews) - Users love Sprig for its **intuitive functionality** , enabling quick setup and effective customer feedback collection. (7 reviews) - Users value the **quick and easy setup** of Sprig surveys, enhancing their ability to gather insights efficiently. (7 reviews) - Users value the **flexibility and ease of use** of Sprig, enabling precise and targeted survey distributions. (7 reviews) - User Interface (7 reviews) **What users dislike:** - Users report **survey limitations** such as poor navigation, unclear scoring, and troublesome event management affecting usability. (6 reviews) - Users experience **data inaccuracy** due to confusing exports and unexpected event triggers during surveys. (4 reviews) - Users face significant **survey issues** due to confusing navigation and ineffective question logic, limiting overall usability. (3 reviews) - Users find the **time-consuming setup** process frustrating due to slow support and complicated billing and data exports. (3 reviews) - Users face **dashboard issues** such as resetting skip logic, confusing billing, and complex data export formatting. (2 reviews) - Delays (2 reviews) - Error Management (2 reviews) - Users find Sprig's **pricing model confusing and potentially very expensive** , leading to unexpected costs and management challenges. (2 reviews) - Export Limitations (2 reviews) - Users note **clutter and complexity** in Sprig, struggling with excessive AI features and unclear heatmap data. (2 reviews) ## Sprig Reviews ### 1. User-friendly platform for getting quick and actionable insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Sprig?** Sprig is very intuitive to navigate and easy to use. They provide many helpful templates, but you can also create a study from scratch to meet your specific needs. The AI theme detection and translation featues also help our team to boost the velocity of our research. I appreciate that Sprig seems to always be improving and adding new features to make it even more valuable! **What do you dislike about Sprig?** It would be great if Sprig could support more advanced question logic (e.g. display logic and piping), ability to implement quotas for certain user characteristics / attributes within a survey, and ability to better customize look and feel and certain configuration elements (e.g. dismissing on page change) at the individual survey level in addition to the global level. **What problems is Sprig solving and how is that benefiting you?** Sprig enables us to get quick insights from real users at high velocity. We can capture user feedback based on specific behaviors that the user is performing in the moment, and we can easily launch surveys and get insights within a day or two. This helps us to give product stakeholders more actionable insights in a shorter amount of time. ### 2. Fantastic team and product **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah B. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Sprig?** Sprig is simple, easy to get started. We were able to quickly launch surveys that empowered our product planning. Beyond a fantastic product, the customer service, from sales to onboarding, is a role model for how customers should be treated. **What do you dislike about Sprig?** It's hard to think of any issues, the product simply works. **What problems is Sprig solving and how is that benefiting you?** Historically we weren't able to gain many in the moment insights from customers, especially uncovering pain points. Sprig makes that simple and fast, and I can fine tune my collection for user research. I also think this product supports product managers that are generalists and might not have much experience with survey design, the built in templates and recommendations are incredible. ### 3. Very nice software for Surveys and Product optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Kamaldeep S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Sprig?** Automate Survey creation. It enables teams to understand and optimize their products **What do you dislike about Sprig?** Limited functionality in the free version of the software **What problems is Sprig solving and how is that benefiting you?** Products optimization and in built surveys ### 4. Takes some setup, but seamless surveys afterwards **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Sprig?** Drafting surveys is easy, great preview functionality, and excellent reporting tools to speed analysis. Launching an in-product survey can take just a few minutes. Results readout is visually appealing and easy to share to keep stakeholders in the loop. Comprehensive help documentation comes in handy for learning how to use the tool. Importantly, there are built-in recontact controls to prevent over-contacting users. Great working relationship with the Sprig team as well :) **What do you dislike about Sprig?** Depending on how responsive your user base is to in-product surveys, you will get varying value from Sprig based on their pricing structure (charged by "seen", not "responded"). Prototype testing is currently lacking necessary features (hopefully more on the way!). Sprig AI sometimes hallucinates, but the great results filtering options can help check those results manually for closed-ended questions. **What problems is Sprig solving and how is that benefiting you?** Sprig takes an important step by intelligently gating how often individual users see surveys to prevent fatigue. Once the triggers are in place, launching a survey for those triggers is very easy. This means less emailing users for feedback. You can even manually upload groups of users to contact them via in-product surveys, allowing for very targeted outreach without needing to email or text. Sprig also recently created the Editor Lite user mode, which allows team members to create surveys, but not launch. The beta activity feed and notifications plus editor lite allow for oversight on who is launching surveys to users, without hindering too much of the process itself. ### 5. Sprig packs a powerful punch for high-context, light weight insights at scale. **Rating:** 4.0/5.0 stars **Reviewed by:** Rie M. | UX Measurment, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Sprig?** What I love about Sprig is that it allows us to "Quantify the Qualitative," by quickly reinforcing Qual insights with many more users in the right context. It's been a critical tool in helping teams get more efficient with what and who we prioritize building and iterating for. And, it's really easy to use. Sprig takes minimal effort to onboard into and comes in handy when we lack researcher bandwidth and PMs need to self-start surveys to unblock learning. Sprig's easy integration into other data structures sets us up to triangulate data with business metrics and behavioral data, reinforcing the POV of the research team. Plus, year over year the team at Sprig has taken our feedback to heart, working tirelessly to improve the product to suit our evolving needs. **What do you dislike about Sprig?** Once Sprig's fully integrated into your ecosystem it's really easy for people, of any discipline, to hit the ground running and launch a survey to get rapid insights. But, Sprig vastly oversells their "no code" eventing, leading teams to believe that integration stops at "getting it set up." In reality, in every context in which I've used Sprig (both in my current and former company) I have needed to rely on coded events to ensure I'm reaching the right audience. That's OK! I want my participants to be in the right contexts. But, when the company pushes the "no code" perspective forward so heavily it leads teams to under estimate the development effort (read: which events and attributes are going to need to be built for a strong foundation) actually needed to make Sprig a powerhouse tool. **What problems is Sprig solving and how is that benefiting you?** - Sprig helps reinforce and scale our qualitative observations, and with the ability to triangulate insights with our business and product metrics it's really increasing Organizational confidence in research learnings. - Sprig helps cover for researchers when there isn't enough bandwidth to do more indepth studies, unblocking product teams and preventing bottlenecks. - Sprig is playing a critical role in capturing a wealth of feedback around a beta launch, ensuring we'll be ready for a successful public launch. ### 6. Simple, fast, flexible - what more could you want?? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprig?** Adding a trigger and filter for who will see the survey is dead easy - I can do everything I want to be able to do when designing and deploying a survey. The engineering effort is also much lower than our previous method (I've been told), which is great news. Literally 3 weeks to build a custom survey with our old system, vs 1 engineer day with Sprig. The real game-changer with Sprig is just how much easier it is to get feedback. It's not like an email campaign where you send it out to 10,000 people and you better hope the survey is perfect. Instead, you can show the survey to 300 in the first week, iterate on the questions and then expand it out to 700 the next week. It's just a much more helpful interface - it really fits better with modern product and design practice, which helps Researchers provide rich, useful data in a timely manner. It's also obviously possible to ask highly contextual questions - that are SO HARD to ask about with any other type of survey. The fact that the questions live right in your product, and can be triggered by specific behaviour is incredibly valuable! **What do you dislike about Sprig?** The interface is a bit confusing - I wish I didn't have to click "Edit" to see the survey, and that instead it was just a tab next to "Summary" and "Responses" - it feels strange to go into an entirely separate view to see the questions / audience. This is pretty nitpicky, though, and I'm sure the team is evolving the interface to find the best way to present info! I also wish it would let me do a bit more with the data - like I can see the response rate, but seeing how many people are "seeing" the survey is also helpful to know how many people even meet the criteria - it's a little view into feature usage, but that info gets lost in the current data visualization functionality. **What problems is Sprig solving and how is that benefiting you?** Making it easier to show a survey to a specific population based on a specific trigger to talk to the users we need to hear from! This is fundamental to good software design, so it's great that the tool exists to enable it. ### 7. Sprig has been an indispensable tool for my user research **Rating:** 4.5/5.0 stars **Reviewed by:** Zach F. | UX Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Sprig?** Sprig is extremely user friendly. Setting up a research study is quick and easy. Their Replay tool has uncovered insights to our users that we wouldn't have known before. **What do you dislike about Sprig?** I wish they integrated with Dovetail in an easier way. **What problems is Sprig solving and how is that benefiting you?** Getting quantitative and observational data. ### 8. Sprig powers continuous discovery **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2024 **What do you like best about Sprig?** Our team has been using Sprig to recruit customers to conduct continuous discovery interviews. Sprig makes it easy to put together and send out a survey quickly. **What do you dislike about Sprig?** Sprig is powerful with lots of features. It took some time and patience to get onboarded to the software. **What problems is Sprig solving and how is that benefiting you?** Sprig helps us uncover opportunities in our customer journey. ### 9. Sprig survey **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Sprig?** I mainly like ease of use and features that can target users based on their actions. **What do you dislike about Sprig?** I would like them to improve on their Customer support ETA and self service documentations which can save users alot of time. **What problems is Sprig solving and how is that benefiting you?** We are using Sprig to collect user feedback and analyse ### 10. Easy to implement, great support from the Sprig team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Sprig?** I used Sprig to run in-product surveys, and to collect respondents' email addresses for future qualitative conversations. Sprig was relatively fast and easy for our developers to implement, and we received excellent support from the Sprig team as questions arose, especially about workarounds. **What do you dislike about Sprig?** This is not a Sprig problem, more an "us" problem -- we haven't figured out regular usage of Sprig. We use it as project-specific needs arise, but not longitudinally. **What problems is Sprig solving and how is that benefiting you?** We're trying to figure out how users are working with a specific feature, and Sprig helped us with the quantitative side and with recruiting for the qualitative side. Our product and engineering teams are taking action the results right now. ### 11. Sprig has been hugely helpful in helping us gather insights at a rapid pace. **Rating:** 5.0/5.0 stars **Reviewed by:** david a. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Sprig?** I love how easy it is for potential participants to access and complete. **What do you dislike about Sprig?** I don't really have any dislikes but I would love improvements in integrations such as User Interviews and would love to see MTUs not counting towards tests that have been completed (should be automatic) **What problems is Sprig solving and how is that benefiting you?** Sprig helps us get to our customers more quickly which hasn't always been the easiest thing for us to do. This allows us to get feedback quickly which lends to us understanding and iterating earlier than we would have without it. ### 12. Great tool to get in product user feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2024 **What do you like best about Sprig?** Very easy to set up, no-code research tool. We got a lot of valuable user feedback using Sprig surveys. **What do you dislike about Sprig?** Could add more advanced features for video data analyasis **What problems is Sprig solving and how is that benefiting you?** We don't need to write out own code. Easy set up by user researchers. ### 13. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2024 **What do you like best about Sprig?** Simple UI and relatively easy to use platform. **What do you dislike about Sprig?** Overall not much negative feedback to report, but perhaps making it easier to have surveys come from a specific email address would be helpful. **What problems is Sprig solving and how is that benefiting you?** CSAT and NPS surveys. ### 14. Really easy to set up + get results quickly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Sprig?** It is easy to use The templates are great and make it faster to set up I can get a read pretty quickly (often in a day or so) **What do you dislike about Sprig?** Sometimes hard to figure out what attributes I need to put in **What problems is Sprig solving and how is that benefiting you?** Makes it super simple to get feedback in-product when the user is actually in the right mindset ### 15. Simple and intuitive product coupled with great support **Rating:** 4.0/5.0 stars **Reviewed by:** Chris C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Sprig?** 1. Simple and clean UI when integrated and embedded in our products 2. Easily configurable surveys 3. Survey results are thematically categorized automatically 4. Sprig product team is shipping great value 5. Customer success team is very proactive in ensuring we are receiving great value for the tool **What do you dislike about Sprig?** There is not much to dislike as it does the job intended. **What problems is Sprig solving and how is that benefiting you?** Sprig is helping us gain deeper context and insight into our users' intentions and psychology when using our products. ### 16. A powerful research tool that allows you to understand user sentiment in the moment **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2023 **What do you like best about Sprig?** The UI is intuitive, the data is visualized in an extremely visually pleasant and easy to comprehend way, and the insights I've been able to share to various teams because of Sprig have been actionable and interesting. **What do you dislike about Sprig?** Some features are being rolled out a little slow (like mobile prototype testing) but will surely be worth the wait. **What problems is Sprig solving and how is that benefiting you?** Sprig helps us solve what may have previously been an impossible question: Learning user sentiments regarding various product features in the moment rather than weeks or months later in a paid research environment that can yield skewed, biased data. This is immensely benefical to help guide product roadmaps, design direction, and brand awareness. ### 17. Easy to use intercept tool with all the bells and whistles **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Sprig?** Easy to use tool that all prod dev team members will how learn how to use in minutes Comprehensive documentation for implementation and integration into business platform Responsive customer success team Amazing dashboard Insights are ready for consumption by anyone in the prod dev team at close of a study Instant adoption of Sprig by the company **What do you dislike about Sprig?** While it's extremely useful for the off the shelf launch of a study, as a researcher, I would love more control over the variables of a study (target number of respondents, % exposure, number of respondents/day, etc. )and combine them freely on a as needed basis. **What problems is Sprig solving and how is that benefiting you?** Gaining insights into user experience and satisfaction on our platform informs our product decisions and allows us to drive product development. ### 18. Leveraging Sprig for Enteprise Apps **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Sprig?** Sprig has helped our product teams natively integrate in-app surveys and get feedback right within our products. This has helped shorten the time we need to understand the impact of new features and keep an open channel for real-time feedback from our users **What do you dislike about Sprig?** We would love for Sprig to integrate more easily with other tools natively out of the box to help us bring together customer insights from a multitude of channels. **What problems is Sprig solving and how is that benefiting you?** Shortening the time it takes for us to get feedback from our users and improving the response rates. ### 19. Excellent toolkit for user research **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Sprig?** The ability to get in-context feedback from real users, without the need to build a solution on our own. This is especially helpful when your users/customers are a small/niche group in the market that may be hard to reach otherwise. It is also highly valuable in terms of feedback validity and quality. In addition to in-product survey, they have also been adding more useful tools like unmoderated usability testing, AI analysis, session replays. It is also relatively easy to set up given the many options they support. Being able to support web & mobile apps is also crucial. The customer success team has also been fantanstic, and the company as a whole showed great care for their customers. **What do you dislike about Sprig?** Their built-in analysis/dashboarding features are somewhat lacking and there were some quirkiness in their web UI. **What problems is Sprig solving and how is that benefiting you?** Understanding user needs, goals, characteristics and experience on our platform. Measure UX goals. Combine with behavioral data to enrich insights. This helps us identify problems & opportunities, and create better designs/products. ### 20. Sprig is an integral part of our Product Discovery toolkit **Rating:** 5.0/5.0 stars **Reviewed by:** Roger L. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2022 **What do you like best about Sprig?** Sprig is integral part of our Product Discvery and user satisifaction process. - AI insights - CSAT - NPS - UX interview recruitment. Best in class - customer success team. They really make sure your questions and needs are taken care of **What do you dislike about Sprig?** Not major but Rudderstack - Sprig connection could be smoother. **What problems is Sprig solving and how is that benefiting you?** For the product / design org, Sprig is our key tool for helping validate our product hypothesis. CSAT collect, UX interview recruitment. ### 21. Great in-product survey tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Sprig?** - Very intuitive interface to set up surveys - Very straightforward UI to underestand survey results, even for our non-survey savvy team members - Supportive customer success team who are always responsive for our questions **What do you dislike about Sprig?** The response rate is not very high, but it may due to out limitation for our population and running multiple surveys. Would love to get more help about survey best practices from Sprig-maybe based on your observations of the industry best practices **What problems is Sprig solving and how is that benefiting you?** Getting user feedback on product features ### 22. Fantastic Product that's Growing Fast **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin S. | Senior UX Researcher, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Sprig?** Incredibly flexible and easy to use tool. The no code events are amazing and allow for hyper targeted survey sends. Lots of new products being shipped all the time. **What do you dislike about Sprig?** New replays function is neat but could use additional features that make analysis easier. **What problems is Sprig solving and how is that benefiting you?** Sprig let's us more easily survey users and do so at the right time (when they make specific actions). In product surveys are also much faster and efficient than email. ### 23. Sprig makes it easy to test concepts throughout the whole product development process **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Sprig?** The easy-to-use interface. So easy and efficient to set up non-English speaking surveys. **What do you dislike about Sprig?** The survey limit allowance is agnoring, and we still haven't sorted this out as yet **What problems is Sprig solving and how is that benefiting you?** Helping us to analyse our customer experience on the website ### 24. Best Insights Platform for Optimizing User Journey! **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan S. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2023 **What do you like best about Sprig?** Easily launch surveys on your web or app property. Get better understanding within specific product features in order to understand user painpoints, and optimize for custom journey. **What do you dislike about Sprig?** Could include additional features, in comparison to other competitors. **What problems is Sprig solving and how is that benefiting you?** Product market research for key features based on user need. ### 25. Helped us seamlessly implement research at every stage of development. **Rating:** 4.0/5.0 stars **Reviewed by:** Kelly C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprig?** Sprig is like having another member on my team. The ability to run unmoderated surveys and connect with our users in our app on their time frees me up to focus on other parts of my job. Sprig's customization feature makes surveys and concept tests feel like a part of our product, and our users tell us they appreciate it as a piece of their overall experience. When they see a study addressing their specific pain points, it lets them know we will have a solution for them soon. Additionally, the Sprig team uses their tool, and they have done an excellent job rapidly improving their product experience in response to feedback. **What do you dislike about Sprig?** Sometimes their pricing gets a bit confusing. I feel a little anxious every time I publish a survey with Sprig. If you exceed your limit, you may automatically be upgraded for the remainder of your contract. They've at least made it a bit more clear, but I still double-check every time before I click the launch button. The UX for adding logic between questions could be a bit better. I believe they're currently making improvements to this. Not such a huge deal, though! **What problems is Sprig solving and how is that benefiting you?** Increases the amount of qualitative and quantitative data we have. Brings user feedback into every stage of a project from discovery through iteration. Opens a channel of constant communication between the product team and the user base. ### 26. Intuitive tool that's simple to use, and integrates well with other best in class analytics tools. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Sprig?** Sprig is a in--product survey tool that is user friendly for both the administrator and the customer. Implementation is quite simple if you use a CDP such as Segment, and the tool is intuive to use. We've used the company for 3 years and we have seen constant improvements to functionality and UI. **What do you dislike about Sprig?** The tool is a little prcey for the functionality that is offered. There are also some limitations in terms of targeting. **What problems is Sprig solving and how is that benefiting you?** 1. Zero party data collection 2. Product surveys 3. Feature surveys 4. NPS surveys 5. User/ audience research ### 27. Product Operations Lead **Rating:** 5.0/5.0 stars **Reviewed by:** Read W. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Sprig?** - Ease of use - Ease of Implementation - AI features **What do you dislike about Sprig?** I love the product, currently have no complaints. **What problems is Sprig solving and how is that benefiting you?** Being able to keep our product teams close to user feedback as they are using the product. Being able to reduce the time it takes to sift through thousands of responses to understand the themes across user feedback. ### 28. An amazing tool to collect feedback from real users **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Sprig?** How simple it is to set up a targeted survey! It's made it easy for our team to quickly make product and design decisions by shortening the turnaround time on a survey because we can directly target specific users by demographics or usage. **What do you dislike about Sprig?** Sometimes it lacks the advanced features with more robust survey tools since it has a limited use case within our organization. For longer robust surveys, we use Qualtrics and for something quick and simple, we use Sprig. **What problems is Sprig solving and how is that benefiting you?** Quick pulse checks on concept testing, value perception, user sentiment towards new features. ### 29. Progressively innovative tool for product surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Maegan P. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2023 **What do you like best about Sprig?** Sprig is a relatively simple multi-purpose survey tool for cross-functional tech teams. I enjoy the high-touch support team because they are responsive to feedback and constantly evolve the product suite. Their AI-support analysis of qualitative data is superb. **What do you dislike about Sprig?** The team is actively working on the areas I'll identify for improvement, so I'm not concerned moving into long-term use of Sprig. The most significant gap is customizable views of charts so you can control data visualization more precisely or filter results by user/customer segment. There are some limitations to complex question design, but in some ways, that can be outside its use-case. **What problems is Sprig solving and how is that benefiting you?** Surveys enable quantitative and qualitative exploration or evaluation across a large sample of users. Adding a tool like Sprig to our suite has made in-context research much better. ### 30. Excellent tool for collecting product feedback and measurement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2023 **What do you like best about Sprig?** Sprig is the best tool for creating recurring in-app surveys (for example, measuring an ongoing CSAT score). This is an extremely valuable source of product sentiment and feedback that I have been running for several years now. It's also great for early prototype testing. **What do you dislike about Sprig?** Sometimes it can be difficult to identify customers when surveying outside of your app (it can be done, it is just a bit fiddly). **What problems is Sprig solving and how is that benefiting you?** Having easy access to customer feedback at scale. ### 31. Great product for contextual insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Sprig?** The ease of setting up and running surveys in our product **What do you dislike about Sprig?** Limited analysis tools beyond simple charts **What problems is Sprig solving and how is that benefiting you?** It's helping us capture insights about our users in context of key actions and moments in the product experience. This helps our teams get smarter about our users and make more informed decisions that benefit the user. ### 32. Wonderful tool with lots of insight features **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsay R. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Sprig?** I love the survey customization features!! Excited to look into the replays. Super easy to use and the account managers are amazing. **What do you dislike about Sprig?** I wish we could have a bit more accessibility with editing code. **What problems is Sprig solving and how is that benefiting you?** Gathering feedback from users in our product. ### 33. Incredible tool to help with user feedback quickly and effectively. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Sprig?** Incredibly easy to integrate, very easy UI to interact with, quick feature iteration always adding more value to the offering. **What do you dislike about Sprig?** Very little. I do wish there was a little more flexibility with grouping feedback, but it's something the team has shared is in progress. **What problems is Sprig solving and how is that benefiting you?** On product surveys for instant feedback from customers in our beta program. And resolving the issue or combing through responses more manually with their AI. ### 34. Sprig is an all-in-one CX solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2023 **What do you like best about Sprig?** In addition to our sustained NPS survey, Sprig allows us to quickly collect customer feedback after launching tests. There have a great CSM team too! **What do you dislike about Sprig?** None at this time. Look forward to activating the Replays function. **What problems is Sprig solving and how is that benefiting you?** Product feedback. ### 35. Valuable tool for knowing your users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Sprig?** The various types of surveys, concept testing, and replays that can be utilized to better understand user experience. **What do you dislike about Sprig?** The time it takes to set-up various triggers that require eng support. **What problems is Sprig solving and how is that benefiting you?** It's proving a tool to understand in the moment user experience and motivations. ### 36. Intuitive features **Rating:** 4.5/5.0 stars **Reviewed by:** Jessie H. | Enterprise (> 1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Sprig?** easy to set up behave exactly as expected easy to pause and restart helpful post survey summary **What do you dislike about Sprig?** takes me a little bit time to understand how to use tamplates **What problems is Sprig solving and how is that benefiting you?** Understanding if certain feature is bringing user value ### 37. I launched 5 surveys in 1-hour! Ridiculously Easy! **Rating:** 4.5/5.0 stars **Reviewed by:** Keith L. | Sr. Manager, Global Digital Ecosystems and CX, Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Sprig?** One-time code deployment and enables active survey iteration. The integration with your analytics helps you understand how long it will take to get to statistical significance and the team at Sprig is super helpful (specifically Matthew and Safia) and help onboard/train/strategize and really ensure success. **What do you dislike about Sprig?** I would like the reporting and insights space to be a little more built out. The insights space is limited to a CSV download where you can easily see all the data and information relative to your study, but I would like to define custom calculations which you can't do today. **What problems is Sprig solving and how is that benefiting you?** What should my teams be working on? Prioritizing a web experience in a sea of ideas and thought starters is verified by the actual users of our digital products. This reduces re-work and uses data to validate our product backlog. ### 38. Fabulous tool for rapid customer feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Jasper M. | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Sprig?** Super easy to use, easy to spin up quick surveys and get rapid feedback **What do you dislike about Sprig?** Super helpful... no problems... really nice interface **What problems is Sprig solving and how is that benefiting you?** None ### 39. Great tool for intercept surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Sprig?** Fast feedback with open-ended coding of responses and great dashboards **What do you dislike about Sprig?** I don't dislike anything about Sprig. No feedback **What problems is Sprig solving and how is that benefiting you?** It allows us to understand in situ what users are thinking ### 40. Comprehensive survey tool allowing for complex research **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Sprig?** Embeddable content - unique differentiator among Centiment, Pollfish, etc - interactive prototypes allow for ux/ix research Templates - Great template content and great suggestions. Really good stuff for junior researchers who need a bit of guidance. UI - Not bad actually! Good job. **What do you dislike about Sprig?** Saving UX - the autosave feature updates so quickly or maybe I type too quickly. Either way I get notifications that "someone has updated this form". Seems like a race condition? Placeholder copy - Very often I have to delete subtitle content which is a few clicks away Moving questions - Really difficult to quickly move an item to bottom or top **What problems is Sprig solving and how is that benefiting you?** - showing very "rich" product flows to better convey concepts - really simple setup so I can just focus on the questions - currently using this with clients and in the field! ### 41. Lead User Researcher **Rating:** 5.0/5.0 stars **Reviewed by:** Peter L. | Lead User Researcher, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Sprig?** Sprig is a really effective tool for rapidly getting feedback on targeted questions. It is a great force multiplier for user research teams, which reduces the time required to get user feedback - both reducing the effort to deploy a survey, and reducing the time from deployment to getting statistically significant feedback. Once it's set up, it's very easy to deploy new surveys, and Sprig is ridiculously quick in responding to questions and very active in helping troubleshoot issues. Sprig customer success actively takes the lead in working with engineering to identify and resolve implementation issues. **What do you dislike about Sprig?** Honestly, I don't have any complaints about Sprig itself. The only problems I have encountered were due to the complexity of deploying it on our backend. We had multiple backend systems that didn't talk to each other, so sometimes, if I wanted to deploy Sprig on a new surface, it would take some engineering effort to deploy it. But, as I mentioned, Sprig's customer success team was very responsive in taking the lead to identify and resolve any barriers. Another problem was that because Sprig was so useful, more teams than we initially expected wanted to use it, leading us to have to increase our bandwidth and put limitations on what contexts it could be used. This led us to upgrade our subscription to satisfy the increased demand. **What problems is Sprig solving and how is that benefiting you?** Sprig is great for getting a rapid sense of the user experience for specific product surfaces, recruiting specific groups of users for interviews, and for ongoing monitoring of important user engagement metrics, such as CSAT. It's also great for democratizing research, so that product teams can answer commonly occurring questions without having to go through a more involved research process. Once you create workflows to ensure that everyone is deploying quality surveys, it is very easy to have stakeholders, such as PMs and designers, who are less capable at research to do it on their own. ### 42. Super easy to set up a survey and start getting feedback. **Rating:** 5.0/5.0 stars **Reviewed by:** Shawhin M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2022 **What do you like best about Sprig?** As a tiny startup, we needed a solution that enabled us to quickly capture feedback from our early customers. Through this feedback, we've been able to make decisions and iterate quickly. As we grow, I expect Sprig being part of our journey, guiding us through the feedback from our members. I also really like their Zapier integration, setting up real-time Slack notifications of when a feedback is submitted. **What do you dislike about Sprig?** Not a dislike, rather an opportunity. As a small startup, seeing a tier focused on folks our sizes would be greatly appreciated. **What problems is Sprig solving and how is that benefiting you?** We aim to capture feedback after each transaction that's completed on our app, so that we're able to quickly identify where we're excelling or falling short. Sprig enables us to do that. ### 43. Sprig Review **Rating:** 5.0/5.0 stars **Reviewed by:** Brett D. | Creator Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Sprig?** Super easy to use and collect information from your customers or audience. The biggest issue I always faced with surveying was actually getting responses. One of the main reasons people wouldn't complete the survey is because it was just too complicated. Sprig simplified it all. **What do you dislike about Sprig?** At times it could definitely be difficult on the back end to create and organize surveys. I had multiple brands I was running surveys for and there is def a better way to create new and categorize. **What problems is Sprig solving and how is that benefiting you?** Sprig is helping me survey my audience and gain insights into what they like and dislike. Sprig removes the hassle of Google Forms and enables a ton of customization. ### 44. Helpful tool for PMs to understand the user experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprig?** Very responsive support team and they take feedback requests for prioritization **What do you dislike about Sprig?** I'd love if Sprig support more connections to our key business metrics so we can tie usability to other KPIs **What problems is Sprig solving and how is that benefiting you?** Sprig helps me understand how users feel about accomplishing the main jobs in app ### 45. A powerful tool to get customer insights async **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2022 **What do you like best about Sprig?** Before using Sprig we weren't doing very much research. We didn't have time for it and weren't very good at asking questions that wouldn't bias the customer. Sprig has made it very easy to get insights from our customers without needing to schedule Zoom calls. I like the templates and the AI analysis. We're using both concept testing and surveys. **What do you dislike about Sprig?** I would love more features to help me conduct even more types of research. Sprig has become my go-to tool, and I would love to use it for more of my day-to-day job. **What problems is Sprig solving and how is that benefiting you?** Sprig helps us solve the problem of 1) making sure we are creating the right things for our customers and deeply understanding their problems 2) getting those customer insights in an easy, fast, scalable way. ### 46. Always reliable and useful **Rating:** 5.0/5.0 stars **Reviewed by:** Elliot P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Sprig?** Sprig has an easy to use interface with all the requirements that I would ever hope for. Good communications and product updates. I have had no issues whatsoever. **What do you dislike about Sprig?** I do not have any dislikes as it relates to Sprig. **What problems is Sprig solving and how is that benefiting you?** Sprig is allowing me to get inputs from stakeholders and customers alike. It is very useful. ### 47. Easy to use product that provides a great glimpse into user sentiment and issues. **Rating:** 4.0/5.0 stars **Reviewed by:** Tyler B. | Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Sprig?** It is straightforward to start a new study and reconfigure it on the fly. Very easy to traverse across many surveys. **What do you dislike about Sprig?** I wish the themes were more actionable or accurate. I look at verbatims more than the themes as I have lower confidence in the themes. **What problems is Sprig solving and how is that benefiting you?** For any business, it is crucial to understand what isn't working or is confusing to users. Sprig provides an easy way to quickly get a pulse on what is working and isnt working. ### 48. Sprig is essential for our team **Rating:** 5.0/5.0 stars **Reviewed by:** Art C. | Lead Product Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Sprig?** The best parts of Sprig are the templates they already have set up for common studies. These not only allow you to create a study quickly but also allow you to see what's possible on the platform. **What do you dislike about Sprig?** Selecting audience tags are annoying since these aren't as intuitive to a design team. **What problems is Sprig solving and how is that benefiting you?** Sprig helps us understands our users through the use of studies that can be set up on your digital platforms. ### 49. Creating usability tests within Sprig is a simple experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Sprig?** I like the usability test builder the most. I appreciated the template examples of how to guide users through the test. Adding Figma prototypes is a standout feature. **What do you dislike about Sprig?** Moving questions up and down within a usability test can be a bit clunky. Figuring out a way to make sure questions are mapped together to prevent the flow of questions from breaking would be helpful. Or maybe a warning to check where questions lead. **What problems is Sprig solving and how is that benefiting you?** Our team needed to survey customers without adding our own biases. Sprig helps us build prototypes and quickly send them to customers for feedback to iterate and build better products. ### 50. Useful for quick, in-app feedback but lacks robust filtering logic. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Sprig?** I love that I can quickly launch surveys in-app to easily collect user insights and feedback at scale. The UI is straightforward and visually appealing, and Sprig makes it easier for teammates in non-research roles to collect user feedback. I also really like the addition of an other specify. The team is very available to support as needed. **What do you dislike about Sprig?** Skip and display logic is not always strong enough to meet my needs. You can skip to a later question based on responses to the current question, but the options are somewhat limited for multi-select questons. I would also like the ability to display a question based on users' responses to a question that appears earlier in the survey (not the question immediately prior). **What problems is Sprig solving and how is that benefiting you?** Sprig helps us conduct evaluative research quickly and at scale. It helps deliver quick insights where a longer, paid survey would be overkill. It is also easy to share reports with teammates. - [View Sprig pricing details and edition comparison](https://www.g2.com/products/sprig/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-06-27+14%3A04%3A10+-0500&secure%5Bsession_id%5D=7f3d7475-f269-4a53-9002-224aa6ab95ad&secure%5Btoken%5D=2077591d76d98ae2af47eb0d3cd3dac1afb188c6b02224df01d552b685a5d1ce&format=llm_user) ## Sprig Integrations - [Adobe XD](https://www.g2.com/products/adobe-xd/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Copilot](https://www.g2.com/products/copilot-software-ltd-copilot/reviews) - [Cursor](https://www.g2.com/products/cursor/reviews) - [Dovetail](https://www.g2.com/products/dovetail-research-pty-ltd-dovetail/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Gemini](https://www.g2.com/products/zen-healthcare-it-gemini/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Notion](https://www.g2.com/products/notion/reviews) - [Optimizely](https://www.g2.com/products/netspring-optimizely/reviews) - [RudderStack](https://www.g2.com/products/rudderstack/reviews) - [Sketch](https://www.g2.com/products/sketch/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [User Interviews](https://www.g2.com/products/user-interviews/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Sprig Features **User Response Methods** - Survey - Video Snippets - Video Interview - Text/Notes **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Alerts - Multi-Product Analytics - Integrations **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) **Feedback Management** - Tagging - Segmentation - Custom Reports and Dashboards **Survey Management** - Survey Builder - Question Types - Templates **Data Connectivity and Prep - Agentic Analytics** - Data Source Connectivity - Automated Data Preparation **Participant Selection** - In-App - On-Site - Recruitment Pool **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support **Feedback Analysis** - Thematic Analysis - Sentiment Analysis - NPS/CSAT Scoring **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Autonomous Insight Generation - Agentic Analytics** - Continuous Pattern Detection - Multi‑Step Reasoning - Predictive & Prescriptive Analytics **Insights** - Analytics - Collaboration - Sorting **Feedback Sources** - Surveys - Customer Service Channels **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Generative AI** - AI Text Generation - AI Text Summarization **Interaction and Workflow - Agentic Analytics** - Natural Language Query and Conversational Analytics - Action Triggering & Workflow Orchestration - Explainability & Audit Trails **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Summarization **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **AI Agent Management - Agentic Analytics** - Agent Configuration & Goals - Continuous Learning & Feedback **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - Adaptive learning - Automated insights - Autonomous task execution ## Top Sprig Alternatives - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (734 reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) - 4.3/5.0 (329 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,775 reviews)