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Sprig Reviews & Product Details

Michael N.
MN
Research
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprig?

Sprig has been a gamechanger for in product feedback collection. Its ability to seamlessly target users and capture insights at scale has transformed how we gather feedback. It delivered both high volume and high quality responses with minimal operational overhead.

Before Sprig, running early access and beta programs required significant program management effort, often yielding low response rates or weak signals. With Sprig, we could autonomously collect a steady stream of quality feedback, allowing teams to monitor real-time sentiment using their AI powered analysis.

The real unlock came when we integrated Sprig with Enterpret. Suddenly, in product feedback wasn’t just a siloed data point. it became part of a unified feedback ecosystem, alongside sources like Zendesk, Twitter, and Reddit. This gave the entire company a single, searchable source of truth, making it easier to identify trends, validate decisions, and stay connected to user needs at scale.

If you’re looking to build a continuous loop between user insights and product decisions, Sprig (especially when paired with Enterpret) is a must-have. Review collected by and hosted on G2.com.

What do you dislike about Sprig?

Sprig's billing model can be very confusing and rather expensive. It's not very clear how it works and how to manage it in an optimal way. Also the way they format their data exports through the API is really tricky as well and takes a lot of time to reformat into a usable way. Review collected by and hosted on G2.com.

What problems is Sprig solving and how is that benefiting you?

Seamless contextual in product feedback collection and analysis. Review collected by and hosted on G2.com.

Sprig Overview

What is Sprig?

Sprig is an AI-powered product experience insights platform that captures and analyzes experience data from your product in real time. Next-gen companies like PayPal, Figma, and Dropbox rely on Sprig’s all-in-one platform to surface actionable insights that drive smarter, faster product decisions. Sprig's suite of tools includes: 1. Surveys: Launch targeted surveys right in your product in minutes, and watch AI analyze and summarize the results in real time. 2. Feedback: Capture continuous feedback in your product and get AI-powered product recommendations based on responses. 3. Replays: Capture targeted user behavior video clips with AI that analyzes and groups clips into actionable product themes. 4. Heatmaps: Capture a visual representation of your users’ in-product interactions with AI that does the analysis for you. 5. AI Recommendations: Sprig AI generates specific and actionable product suggestions to achieve your goals. 6. AI Explorer: Analyze user behavior and sentiment across your product to generate insights that drive conversion, retention, and more. Sprig is based in San Francisco, CA and backed by Andreessen Horowitz, Accel, First Round Capital, and Figma Ventures.

Sprig Details
Product Website
Discussions
Sprig Community
Languages Supported
Afrikaans, Amharic, Arabic, Azerbaijani, Bengali, Bosnian, Bulgarian, Catalan, Czech, Welsh, Danish, German, Greek, English, Estonian, Persian, Finnish, French, Irish, Gujarati, Haitian, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Japanese, Kannada, Georgian, Kazakh, Korean, Latvian, Lithuanian, Malayalam, Marathi, Macedonian, Mongolian, Malay, Dutch, Norwegian, Punjabi, Polish, Portuguese, Romanian, Russian, Sinhala, Slovak, Slovenian, Somali, Spanish, Serbian, Swahili, Swedish, Tamil, Telugu, Tagalog, Thai, Turkish, Ukrainian, Urdu, Uzbek, Vietnamese, Chinese (Simplified), Chinese (Traditional), Maltese
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Product Description

Sprig is the product development lifecycle research platform and is on a mission to make experiences that matter.


Seller Details
Seller
Sprig
Company Website
Year Founded
2019
HQ Location
San Francisco, California
Twitter
@Sprig
2,150 Twitter followers
LinkedIn® Page
www.linkedin.com
85 employees on LinkedIn®
Description

Sprig is an all-in-one product experience platform that empowers teams to optimize product adoption, retention, and satisfaction at scale. Next-gen companies like PayPal, Figma, and Dropbox rely on Sprig’s AI-powered platform to unlock their product’s full potential. Sprig is backed by Andreessen Horowitz, Accel, First Round Capital, and Figma Ventures.


Jess H.
JH
Overview Provided by:

Recent Sprig Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Doubling research studies and cutting time-to-insight in half!"
Using Sprig has enabled our small, but might research team to double the number of studies we're running and cut in half the time it takes us to go...
Michael N.
MN
Michael N.Enterprise (> 1000 emp.)
4.5 out of 5
"Sprig was a game changer for the product org at Figma."
Sprig has been a gamechanger for in product feedback collection. Its ability to seamlessly target users and capture insights at scale has transform...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Easy to set up and use!"
- The tool is very easy to set up on web - Creating, targeting and launching a survey is very easy and you can have a survey running in no time -...
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Sprig Media

Sprig Demo -  Build Products Your Users Love
Sprig AI captures and analyzes experience data from your product in real time, surfacing actionable insights that drive smarter, faster product decisions.
Sprig Demo - Get the “why” behind user actions
Sprig AI captures and analyzes targeted insights from users within your product, enabling you to learn from the right users at the right time.
Sprig Demo - Spot user roadblocks at scale
Sprig AI tracks how each part of your product is performing by continuously monitoring user actions to generate behavior themes.
Sprig Demo - Instantly generate product solutions
Sprig AI continuously analyzes your experience data and recommends specific actions you can take to improve product conversion, adoption, and more.
Sprig Demo - Put product insights into action
Easily send Sprig AI’s product opportunities to your task management, roadmapping and collaboration tools so your team can get to work.
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92 out of 93 Total Reviews for Sprig

4.5 out of 5
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92 out of 93 Total Reviews for Sprig
4.5 out of 5
92 out of 93 Total Reviews for Sprig
4.5 out of 5

Sprig Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SprigQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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NT
Senior Data Scientist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprig?

Studies look great and are super easy to create.

Basic implementation is easy with the javascript SDK (though adding events could be a little easier for us - more on that in the next section).

The AI summaries are super helpful. As a result we've seen solid organic adoption with our PMs who are lunching quite well designed surveys with minimal support! Review collected by and hosted on G2.com.

What do you dislike about Sprig?

If you use segment it's easy to bring your existing events etc in however it lacks a public API to send events. If it supported Snowflake data sharing, brining attributres from our warehouse would make implementation even quicker! Review collected by and hosted on G2.com.

What problems is Sprig solving and how is that benefiting you?

Helping our PMs understand our users at scale when interviews are too high effort and quant data doesn't explain the why enough. Review collected by and hosted on G2.com.

Melanie D.
MD
VOC Manager
Human Resources
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprig?

The ease of setting up surveys. Sprig makes it very easy to get in-app surveys set-up and deployed in super fast time. Im impressed with the bespoke dashboards that can be set up to view data and the look and feel of the UI is great - not to clunky and very smooth. The support team are also great with solving any issues or questions I have - highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Sprig?

The only thing would be that as Im based in the EMEA timezone, getting support can take longer that I would like - but as soon as the team are online, the support is swift and the team are very quick to make things happen. Review collected by and hosted on G2.com.

What problems is Sprig solving and how is that benefiting you?

Understanding what makes our users tick and what user journeys cause friction are the key reasons why we are using Sprig, to understand and go more indepth in finding the answers to these questions. We have been able to make impactful improvements to our products via the in-app survey offerings by Sprig. Review collected by and hosted on G2.com.

Lois B.
LB
Product Designer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprig?

My company primarily utilized Maze, to which we were highly attached. Maze was exceptionally user-friendly (for designers), and features such as hotspots proved to be extremely valuable for our data interpretation. Sprig offers a similar yet distinct set of functionalities, so making the decision to switch was not a quick one. To address our concerns, the product team convened a formal meeting with representatives from Sprig before finalizing our decision.

One aspect of Sprig that I particularly appreciate is their customer support, which effectively addressed my numerous inquiries—something I did not experience with Maze. Additionally, Sprig frequently conducts webinars and provides one-on-one customer support, which has significantly enhanced my ability to efficiently use its tools.

A notable advantage of Sprig is its ease of use, even for individuals outside the design team, leading to increased adoption among product personnel. Although certain features, such as hotspots, are not yet available (with plans for future implementation), Sprig is committed to continuous improvement and feature expansion. Review collected by and hosted on G2.com.

What do you dislike about Sprig?

I have already addressed this matter; however, certain features are currently unavailable. This is not a significant issue, as Sprig frequently communicates about upcoming features and is consistently focused on making improvements. Review collected by and hosted on G2.com.

What problems is Sprig solving and how is that benefiting you?

Addressed earlier. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprig?

Using Sprig has enabled our small, but might research team to double the number of studies we're running and cut in half the time it takes us to go from study to actionable insight. It's also very easy to implement a new sprig and the ability to have unlimited seats in our account means many stakeholders can view results in real-time and take action even sooner. Review collected by and hosted on G2.com.

What do you dislike about Sprig?

If Sprig had a few more survey capabilities, we may be able to expand the usage to other departments and research needs. Would also really love to test prototypes (with video/audio recording) on mobile! Review collected by and hosted on G2.com.

What problems is Sprig solving and how is that benefiting you?

Sprig is allowing us to conduct much more in-product research, ensuring we're targeting the correct users in our research and enabling quick recruitment for more in-depth research. Review collected by and hosted on G2.com.

Tim P.
TP
UX Researcher
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprig?

The fact that it integrates so easily out of the box with our front end. I've had a few challenges here and there getting things to work, but the customer support team is always easy to contact and get help from. I like how easy it is to see the metrics, and the AI summary is very useful. Overall, it's a great product! Review collected by and hosted on G2.com.

What do you dislike about Sprig?

I really can't think of anything. It fulfills all of my needs. Review collected by and hosted on G2.com.

What problems is Sprig solving and how is that benefiting you?

In-app surveys for user research purposes. It helps me discover quantitatively and qualitatively issues that my end users have with our product. I use it continually for NPS and for regularly running surveys on areas of my application. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprig?

Sprig allows my company to understand the in-the-moment experience of our users, greatly reducing recall bias. Many studies can be implemented without engineering effort, allowing us to rapidly answer research questions.

The Sprig support and Eng teams are always quick to answer our questions. Review collected by and hosted on G2.com.

What do you dislike about Sprig?

More advanced studies requires Eng support.

Survey logic is not as advanced as Qualtrics or other more robust platforms. Review collected by and hosted on G2.com.

What problems is Sprig solving and how is that benefiting you?

With Sprig, we can ensure we survey the right users at the right time. We don't need to send thousands of untargeted surveys to reach the right audience. When users are prompted to take surveys, the action they have just taken is fresh in their heads, so we can properly understand their experience of it. With these insights, we can understand the what and why of our users' behaviors. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprig?

- The tool is very easy to set up on web

- Creating, targeting and launching a survey is very easy and you can have a survey running in no time

-They have a really good template library

- The UI is very minimal non invasive

- Very good and responsive support team! Review collected by and hosted on G2.com.

What do you dislike about Sprig?

- Implementation for our app was a more involved process that took the developers more time than expected. Review collected by and hosted on G2.com.

What problems is Sprig solving and how is that benefiting you?

Learning about my users and the user experience of my product. Allows me to improve user experience. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprig?

Sprig has been very easy to set up and easy enough to use that everyone on our team can self-serve. We've enjoyed using the surveys and heatmaps. The screen recording software is also very helpful for the design team to understand usability. We're very happy with our decision to switch to Sprig. Review collected by and hosted on G2.com.

What do you dislike about Sprig?

Not necissarily a dislike of Sprig, but heatmaps in general lack enough clarity to true make decisions from. Due to the complexity of some of our interfaces, it's hard to determine what was actually clicked or viewed. Review collected by and hosted on G2.com.

What problems is Sprig solving and how is that benefiting you?

We want to see how users move through our product, and Session Replay does exactly that. We've watched guests get stuck or spend too much time on simple tasks. These learnings have helped us design better flows and optimize our experience. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprig?

I love Sprig's survey tool for hearing immediate feedback from customers when they complete our flows or abandon flows. The replay feature is a great value add for these surveys. I've been able to identify several severe bugs that have gone completely unoticed by product teams simply by reading open responses and watching replays. I also love asking customers if they would like to participate in interviews. This allows me easy access to a pool of customers for further UX research.

I use Sprig every week to check in on customer sentiment and monitor for new problems. Review collected by and hosted on G2.com.

What do you dislike about Sprig?

Getting support from engineers to help set of events in Sprig can be a pain. I've been exploring Sprig's no-code events for survey targetting and it seems to work well, although a bit tricky to understand at first. Review collected by and hosted on G2.com.

What problems is Sprig solving and how is that benefiting you?

Sprig helps us ensure product quality across critical user journeys by keeping a continuous pulse on the user experience. Replays are eveolving this by providing behavioural data to better understand friction. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprig?

I love the ease of spinning up a new study on a website. It's so simple to start collecting data from visitors and there are endless opportunities for creating user friendly prompts, surveys, prototypes, etc. Review collected by and hosted on G2.com.

What do you dislike about Sprig?

It's incredibly easy to forget that you have an event triggering once it's live. You have to not just end the study or survey but archive the event too. We've found ourselves in more than one instance where the event continues to trigger, despite not being tied to a live study and eating up all of our MTUs or incurring overages. YIKES. Review collected by and hosted on G2.com.

What problems is Sprig solving and how is that benefiting you?

Sprig solves the issue of creating easy to launch in-product surveys. The reports are great and the templates available are robust. Review collected by and hosted on G2.com.