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Spectrm Reviews & Product Details - Page 3

Spectrm Overview

What is Spectrm?

Spectrm is the leading conversational marketing platform for consumer brands to instantly engage their audience on the world's largest messaging channels. Marketers use Spectrm to design custom chatbots and connect them to their paid and organic growth channels. Spectrm's best in class chatbot analytics, marketing automation tools and conversational AI make it easy for you to personalize customer experiences at scale and optimize your chatbot marketing funnel. No coding required. Spectrm is used to optimize paid acquisition marketing by instantly connecting audiences to bots from Facebook and Instagram ads using click to Messenger campaigns. Organic social teams automate their Instagram messaging and Facebook page inbox using Spectrm's conversational AI. Growth teams connect their bots to conversational display ads in Google DV360 using Spectrm and AdLingo. Integrations with Google Business Messages enable consumers to discover marketing chatbots built with Spectrm via organic Google search, paid search campaigns, Google maps and more. Your audience wants to message your brand and learn more before they buy. With Spectrm, you can automate one to one conversations with customers on the websites and apps where they spend all their time online. Accelerate purchase decisions by engaging customers in their moment of need. Use declared data customers share in chat to personalize recommendations in real-time. Reduce your dependence on third party data and tracking technologies to understand what your customer wants.

Spectrm Details
Languages Supported
Arabic, Bulgarian, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Croatian, Hungarian, Italian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese
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Product Description

Spectrm helps brands build customers relationships and drive conversions at scale on messaging apps. It's the end-to-end chatbot platform made for marketing teams.

How do you position yourself against your competitors?

Design and optimize marketing chatbots on multiple messaging channels with Spectrm. Engage 2.4 billion customers on Facebook and Instagram via Messenger. Reach 90% of internet users in conversational display ads with AdLingo. Integrate your bot with paid search, organic search, and maps using Google Business Messages. Turn discovery to action on Instagram with inbox automation.

Design conversations easily in our conversation flow editor. Optimize using analytics that capture detailed engagement. Segment and retarget customers automatically using declared data they share in chat. Dynamically integrate product feeds. Set UTMs for accurate attribution. Train your conversational AI with messaging data. All code-free.

Spectrm is enterprise ready. Integrate your tech stack and leverage declared data across your customer lifecycle. Invite unlimited users and define access roles. Get enterprise-grade security and fully GDPR-compliant data protection.

Get industry-leading time to market with your dedicated onboarding specialist. Maximize ROI with your experienced success manager.


Seller Details
Year Founded
2016
HQ Location
Berlin, Berlin
Twitter
@Spectrm_
432 Twitter followers
LinkedIn® Page
www.linkedin.com
55 employees on LinkedIn®

Christie E.
CE
Overview Provided by:

Recent Spectrm Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"The team is solution-oriented & works very professionally while maintaining an ease that I like"
Spectrm provides great assistance throughout the projects. They work solution-oriented and are always available for questions. They are open to fee...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"great partnership and customer service"
Getting updates about new options / opportunities for our brand
ST
Sophie T.Enterprise (> 1000 emp.)
4.0 out of 5
"First time use of a marketing chatbot"
The support they provide is really good, always quick to help and friendly in the onboarding process (where we are still now in). User-friendly pla...
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Spectrm Media

Spectrm Demo - CONVERSATIONAL MARKETING PLATFORM
Automate conversations that engage and convert more customers with Spectrm's end-to-end chatbot platform. Launch fast with no engineering resources required.
Spectrm Demo - DESIGN CONVERSATIONS
Design your customer journeys in an intuitive conversation flow editor. Spectrm is built for anyone on your team. Design detailed customer journeys in a natural conversation flow easily. No design or coding experience required.
Spectrm Demo - UNDERSTAND INTENT
Understand what your customers say with best-in-class conversational AI. Your brand has its own language. Understand what your customers want in any context and always respond intelligently. Train your bot by combining powerful machine learning with human supervision.
Spectrm Demo - AUTOMATE REMARKETING
Automate drip campaigns with personalization delivered at scale. Retarget customers with personalized, mobile-native messages that show on their phone lock-screen. Convert more with a frictionless journey from click to conversation to purchase.
Spectrm Demo - SEGMENT CUSTOMERS
Segment customers meaningfully with declared data from conversations. Stop relying on anonymous visitor data and interest-based targeting. Start building meaningful customer profiles from real answers given by real people. Combine declared and behavioral data from conversations to segment custome...
Spectrm Demo - ANALYZE ENGAGEMENT
Optimize your conversational marketing funnel with analytics at every level. Get a bird’s-eye view of your audience. Analyze engagement and retention across your full audience or individual segments. Optimize your creative and conversational funnel. Track engagement and drop-offs at every step of...
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46 Spectrm Reviews

4.6 out of 5
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46 Spectrm Reviews
4.6 out of 5
46 Spectrm Reviews
4.6 out of 5

Spectrm Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SpectrmQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Blake H.
BH
Business Development Lead
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Spectrm?

I’ve worked with Spectrm to launch several AdLingo conversational display ad launches via DV360 for global brands across retail, telco, b2b and ecommerce verticals.

The Spectrm platform provides a full range of tools and features needed to build, manage, analyze and optimize conversational assistants that integrate with AdLingo ads. The customer success team is very responsive and always leans in to make clients succeed. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Tracking and attribution can be complicated depending on the set up a brand has, especially across the multiple surfaces for display campaigns. Despite this, Spectrm is always willing to provide extensive support to mitigate these issues. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Spectrm enables us to scale personalized marketing campaigns on display in a way that’s impossible using any other format.

Conversational technology is very new, and few companies have the in-house capabilities or experience to get started. Spectrm’s platform makes design and optimizing conversational assistants connected to AdLingo and DV360 much easier. The insights and conversational AI Spectrm provides are also critical in analyzing and optimizing performance over time. Using Spectrm for AdLingo campaigns, we've seen amazing performance across a variety of brands and verticals for brand lift metrics, in-ad engagement and on-site conversions across telco, retail and ecommerce. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

My customer success manager at Spectrm is very reliable and always available. I needed some time to fully understand the tool but any question/concern was solved quickly. The Spectrm tool is now easily manageable for me. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

There could be some more features integrated in the bot building part of the tool which fasten and faciliate the conversation building.

E.g. drag and drop features for some conversation parts such as carousels.

+ the connections to product feeds could be more advanced, e.g. pull in products from several product feed fields ("and", "or" filters) Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Our company's aim is to reach even more potential customers by messenger campaigns in markets where messenger is very popular.

Also we are aiming to faciliate the product finding process for the user within the bot and keeping users updated on promotions,etc.

We haven't launched yet so I can't give an overview on the benefits yet Review collected by and hosted on G2.com.

Josh P.
JP
SSr Performance Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

The proactive suggestions from the Spectrm team on improving the conversation flow. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Not sure I have anything that stands out that I dislike. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Providing a method to answer basic questions related to the brand that can live across the entire internet through the display network. There have been benefits to both new customer awareness and for retargeting returning users. Biggest benefit is that the chat bot often serves as a mini funnel all on its own, introducing us and quickly carrying the user through consideration and providing an easy opportunity to convert all within the single chat bot session. Review collected by and hosted on G2.com.

Response from Alexander Buyanov of Spectrm

Thank you Josh! Chatbots are indeed a great for shortening the funnel, and nothing makes me happier than hearing how you are succeeding with Spectrm.

Driving brand awareness with more meaningful, interactive experiences on display using chat is a big part of why Spectrm is here. Hearing you talk about conversations as a mini-funnel that's moving people from awareness to consideration to conversion in a single chat session is music to my ears. That's how we think of conversational display ads so it's always nice to know customers like you feel the same.

Thanks for taking the time to leave a review. Looking forward to continue helping you achieve your business goals in 2021!

All the best,

Alexander Buyanov, Senior Product Manager

Verified User in Food & Beverages
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

Their strong expertise in the field of conversational marketing. Speed and high quality of excecution. Strong innovative culture. And most important great people to work with! Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

During our collboration, I cannot think of any issue or problem with Spectrm. They are solution-focused at heart, hands-on and have always been a great partner for us. Review collected by and hosted on G2.com.

Recommendations to others considering Spectrm:

If you need to work with experts in the field of conversational marketing I can fully recommend talking to or using Spectrm. It was always an inspiration to work with them. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Improving ways to (natively) communicate with our consumers and potential customers. Opening up new ideas and paths to communicate on eye level with our target group. A vast array of innovative and new possibilities to increase brand love and also to analyze user behaviour. Review collected by and hosted on G2.com.

Response from Alexander Buyanov of Spectrm

Thanks for your great review of our product and your very kind words about the experts in conversational marketing on our customer success team! We are delighted to hear that your experience with Spectrm is so positive.

Our mission at Spectrm is based on the belief that great marketing talks WITH people, not AT them. So it's great to know this is improving how you communicate with your target audience of potential customers. Analyzing user behavior in Spectrm to better understand your potential customers, personalize experiences and increase brand love with more relevant content is a big part of why we built conversational analytics the way we did. Glad to know you're using it!

If you will ever have a question, or want to learn more about new possibilities to engage customers our solutions enable, just reach out to us.

All the best,

Alexander Buyanov - Senior Product Manager

Maxim G.
MG
Account-Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

Usability and simple to handle user interface. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Until now I did not come across any feature or bug that i dislike. Or the bugs were fixed quickly when talking to customer support. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

We were using it for different purposes e.g. connecting it to online stores or using geo fencing measures. Review collected by and hosted on G2.com.

PG
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Spectrm?

Spectrm is in my opinion the leading provider of an easy to configure and quick to set-up chat bot solution, which main focus lies on launching a chat bot through the facebook messanger app and directly promoting it via the Facebook ads manager in order to create awareness and boost conversions. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

The chatbot function is limited to people who have a Facebook messanger account and it is not possible to integrate the chatbot on your webshop for example, without using Facebook as the driving force behind the chatbot or messanger plugin. It is yet not possible to integrate the chatbot directly but Spectrm is for sure working on that. On the other hand the connection is also an advantage as campaign set-up couldn't be easier. Review collected by and hosted on G2.com.

Recommendations to others considering Spectrm:

Spectrm is on a great way to become the no.1 go-to solution for chatbots, if you would like to implement this in your conversational marketing strategies. Sadly Facebook is just starting to focus more and more on conversational marketing and also customers still have to become fimiliar with using these kind of softwares to get what they want and to help them solve their problem or just identify with a certain brand. Due to the fact that chatbots are definitely getting bigger and bigger in the future, Spectrm is definitely something for everyone who wants to be a step ahead of their competition in terms of creativity for marketing activities and to have a technical jump ahead. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

The main problem we solved with Spectrm is to give our potential customers, who we are trying to acquire mainly via Display marketing on Facebook, a different way and more interactive form of connecting and getting to know our brand. The main benefit we experienced is, that people who have used the chat bot to get to know our brand are likely to come back to our shop if they have found what they were looking for in the bot and if they come back their Bounce Rate is way lower. Also we were able to build audiences based upon the audience insights in the Spectrm software and use this fopr potential retargeting in other campaigns and for retargeting via Facebook messages. Review collected by and hosted on G2.com.

Tyler L.
TL
Display & Video Programmatic Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

The collaborative nature of our partnership. We've been able to develop multiple chatbots that have done a great job of highlighting our products. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Some deadlines for reviews of conversations can be pretty intense, but overall I don't have much to say that I display. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Sharing the variety of products we sell in a conversational way. Providing easier ways to compare various products that you normally would only get when they are on our site. Review collected by and hosted on G2.com.

Response from Alexander Buyanov of Spectrm

Thank you for taking time to write us such a nice review!

Chatbots do shine as a solution to guide customers through product selection, while allowing you to collect insights about them to drive your performance. All in a conversational format that comes so naturally to anyone! At Spectrm, we think personalizing product recommendations before people even visit your website is how you stand out from all the ecommerce competition and provide amazing experiences for your potential customers. I am happy to hear it worked out great for you!

All the best,

Alexander Buyanov - Senior Product Manager

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

The automated features are really helpful. Also, the account team has been very insightful with any questions and overal strategy. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

When there is an error in building out the conversation, it sometimes isn't clear what the exact error is. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

The benefits are the automated features. It allows our team to automate common and basic questions from customers. Review collected by and hosted on G2.com.

Response from Alexander Buyanov of Spectrm

Thank you for your 5 star review! We're happy to hear we managed to take some load off your team to instantly respond to your customers' FAQs with the help of our automations. We are adding new features to our conversational AI templates to make response rates even better in the future. If you have other ideas how we can help your team to be even more efficient, or you have any other feedback - just let us know!

It's always nice to hear that our customer success team was so helpful in supporting your conversational strategy to help you reach your goals. They've got plenty of experience to draw on and I'm glad to know it made a difference!

Thanks,

Alexander Buyanov - Senior Product Manager

Verified User in Broadcast Media
CB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

On the one hand the partnership with Spectrm is superb. The guys working with us always took good care of us and we feel that our partnership was valued. Thank you very much! On the other hand Spectrm indeed just delivered a convenient product that is the best on the market. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

There isn't anything in particular that comes to mind. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Spectrm helps us publishing content via Facebook Messenger to a broad audience. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

The ability to be creative and think outside the box Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

It's still in beta and there are some short cuts that could be implemented to deliver a more efficient building process Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

It doesn't autosave, so conversation builds have been lost. The reporting in terms of conversation flow has been fantastic to see. Review collected by and hosted on G2.com.