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Spectrm Reviews & Product Details - Page 2

Spectrm Overview

What is Spectrm?

Spectrm is the leading conversational marketing platform for consumer brands to instantly engage their audience on the world's largest messaging channels. Marketers use Spectrm to design custom chatbots and connect them to their paid and organic growth channels. Spectrm's best in class chatbot analytics, marketing automation tools and conversational AI make it easy for you to personalize customer experiences at scale and optimize your chatbot marketing funnel. No coding required. Spectrm is used to optimize paid acquisition marketing by instantly connecting audiences to bots from Facebook and Instagram ads using click to Messenger campaigns. Organic social teams automate their Instagram messaging and Facebook page inbox using Spectrm's conversational AI. Growth teams connect their bots to conversational display ads in Google DV360 using Spectrm and AdLingo. Integrations with Google Business Messages enable consumers to discover marketing chatbots built with Spectrm via organic Google search, paid search campaigns, Google maps and more. Your audience wants to message your brand and learn more before they buy. With Spectrm, you can automate one to one conversations with customers on the websites and apps where they spend all their time online. Accelerate purchase decisions by engaging customers in their moment of need. Use declared data customers share in chat to personalize recommendations in real-time. Reduce your dependence on third party data and tracking technologies to understand what your customer wants.

Spectrm Details
Languages Supported
Arabic, Bulgarian, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Croatian, Hungarian, Italian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese
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Product Description

Spectrm helps brands build customers relationships and drive conversions at scale on messaging apps. It's the end-to-end chatbot platform made for marketing teams.

How do you position yourself against your competitors?

Design and optimize marketing chatbots on multiple messaging channels with Spectrm. Engage 2.4 billion customers on Facebook and Instagram via Messenger. Reach 90% of internet users in conversational display ads with AdLingo. Integrate your bot with paid search, organic search, and maps using Google Business Messages. Turn discovery to action on Instagram with inbox automation.

Design conversations easily in our conversation flow editor. Optimize using analytics that capture detailed engagement. Segment and retarget customers automatically using declared data they share in chat. Dynamically integrate product feeds. Set UTMs for accurate attribution. Train your conversational AI with messaging data. All code-free.

Spectrm is enterprise ready. Integrate your tech stack and leverage declared data across your customer lifecycle. Invite unlimited users and define access roles. Get enterprise-grade security and fully GDPR-compliant data protection.

Get industry-leading time to market with your dedicated onboarding specialist. Maximize ROI with your experienced success manager.


Seller Details
Year Founded
2016
HQ Location
Berlin, Berlin
Twitter
@Spectrm_
432 Twitter followers
LinkedIn® Page
www.linkedin.com
55 employees on LinkedIn®

Christie E.
CE
Overview Provided by:

Recent Spectrm Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"The team is solution-oriented & works very professionally while maintaining an ease that I like"
Spectrm provides great assistance throughout the projects. They work solution-oriented and are always available for questions. They are open to fee...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"great partnership and customer service"
Getting updates about new options / opportunities for our brand
ST
Sophie T.Enterprise (> 1000 emp.)
4.0 out of 5
"First time use of a marketing chatbot"
The support they provide is really good, always quick to help and friendly in the onboarding process (where we are still now in). User-friendly pla...
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Spectrm Media

Spectrm Demo - CONVERSATIONAL MARKETING PLATFORM
Automate conversations that engage and convert more customers with Spectrm's end-to-end chatbot platform. Launch fast with no engineering resources required.
Spectrm Demo - DESIGN CONVERSATIONS
Design your customer journeys in an intuitive conversation flow editor. Spectrm is built for anyone on your team. Design detailed customer journeys in a natural conversation flow easily. No design or coding experience required.
Spectrm Demo - UNDERSTAND INTENT
Understand what your customers say with best-in-class conversational AI. Your brand has its own language. Understand what your customers want in any context and always respond intelligently. Train your bot by combining powerful machine learning with human supervision.
Spectrm Demo - AUTOMATE REMARKETING
Automate drip campaigns with personalization delivered at scale. Retarget customers with personalized, mobile-native messages that show on their phone lock-screen. Convert more with a frictionless journey from click to conversation to purchase.
Spectrm Demo - SEGMENT CUSTOMERS
Segment customers meaningfully with declared data from conversations. Stop relying on anonymous visitor data and interest-based targeting. Start building meaningful customer profiles from real answers given by real people. Combine declared and behavioral data from conversations to segment custome...
Spectrm Demo - ANALYZE ENGAGEMENT
Optimize your conversational marketing funnel with analytics at every level. Get a bird’s-eye view of your audience. Analyze engagement and retention across your full audience or individual segments. Optimize your creative and conversational funnel. Track engagement and drop-offs at every step of...
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46 Spectrm Reviews

4.6 out of 5
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46 Spectrm Reviews
4.6 out of 5
46 Spectrm Reviews
4.6 out of 5

Spectrm Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SpectrmQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
AD
CRM Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Spectrm?

The platform is highly intuitive and well designed. Its interface allows anyone to easily code a chatflow. The team is also great and always available to assist in any matter. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

From time to time the platform would become rather slow and it might take longer to load. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Social media hasn't been profitable to sustain for us as a company. With the e-commerce chatbot on Meta platforms, we've pushing to enhance conversion both on organic and sponsored content. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

It's an excellent team that is reliable responsive, and has an outstanding expertise. They immediately understood our needs and delivered an exceptional chatbot which helped us connect better with our audience.

Despite the very short timeline, the team has remained flexible to our demands and ideas - I couldn't have asked for a better team to work with. Our chatbot has seen some tremendous growth and this has been a great learning opportunity overall. Massive shout out to Elsie Poser and Nathalia Saliba for their endless dedication, expertise, and kindness. Thank you!

We are looking forward to continuing this journey with Hannah Robins. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Nothing, we presented them with a tremendous task and they exceeded our expectations. Review collected by and hosted on G2.com.

Recommendations to others considering Spectrm:

Connect with Spectrm, their support has been great and they provided us with all information we needed. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Spectrm helped us update a chatbot that wasn't tailored to the audience we would like to target. They helped us increase our reach, improved the bots language and made it overall more engaging. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Spectrm?

We've been working with Spectrm for almost two years, and we've always got great support and quick revert on any requests. Great teamwork! Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

When it comes to a technical issue, we still need a better solution and communication from the team. Some of the cases took more time than we thought. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

We solved a lot of market requests through the conversational ads - which clients were pleased about the results a lot. We also planned a future chatbot that can improve the conversation flow across many platforms as clients are looking for. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Spectrm?

Easy to follow and update. Have a great support from team Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

I don't have any problem yet. Will review later Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

To provide more experience for customers Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

I love the people on the Spectrm team they are very friendly and organized. They answer all our doubts and questions and work with us in a very collaborative way so we can achieve our company goals for the project. The product itself is very cool and gives a very dynamic experience to the users. The platform from what I have see also provides many tools for customization of the chat bot which can be very useful for what we want to achieve. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

I don't have anything bad to say at this time. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

We haven't fully implemented the project just yet but we already see that it is a more reliable and creative product than others in the market that our company has used before. There are many different options for the engagement of our customers. Review collected by and hosted on G2.com.

Weronika W.
WW
Specialista ds. social media
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

Very helpful employees

Intuitive platform Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Common occurring errors while saving data Review collected by and hosted on G2.com.

Recommendations to others considering Spectrm:

I highly recommend Spectrm to all brand owners who want to have outstanding communication tool for their customers. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Together with Spectrm we managed to build a conversation that helped us with gaining more sales and create an unusual experience for customers. Review collected by and hosted on G2.com.

IJ
Creative Strategist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Spectrm?

Spectrm makes it easy to build interactive Messenger chatbots to integrate with click to Messenger campaigns. It’s simple to connect specific chatbot conversations to ads on Instagram and Facebook using the entrypoint tool. This helps test different chatbot conversations and ad combinations. When combined with conversation analytics, you can understand what works and what doesn’t. Automation tool helped send personal reminders to anyone who dropped off. This increased the engagement a lot.

The customer success team at Spectrm is extremely engaged and responsive during both the launch process and every phase of campaign rollout afterwards. I was especially impressed with how they carefully ensured the client to understand the whole process and feel comfortable with the solutions proposed, e.g. when dealing with sensitive topics like breast cancer.

All these features and support from the Spectrm team helped us create an interactive health check up on Messenger for CoppaFeel! that beat every brand lift performance benchmark for the non-profit vertical on Facebook. It’s now a Messenger success story. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Building all the segments for re-engagement automation takes a while and can be pretty complex. Also, not always easy to keep all the different conversations and connected ads organised. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

One of the main problems we solved with Spectrm was engaging a young audience about potential health risks on Instagram.

Serious topics don’t need a serious tone: Our interactive and playful adverts inviting the audience to use the bot for a self-check resonated the most with a younger audience (action intent for 18-24 year olds - 6.3pts).

Creating an interactive health check up bot on Messenger meant we could make people comfortable with health topics in a format that was really interactive and engaging. The impact was huge. 22% of people subscribed for monthly reminders, which was a key objective for CoppaFeel as a charity. We did a Messenger brand lift test on Facebook. It showed the click to Messenger campaign performed nearly 3x higher than the industry average on every indicator. Ad recall was over 24 pts higher, campaign awareness saw a 7.9 lift and action intent was +4.9 pts. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
UA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

The personal guidance was helpful, enthusiastic and to the point. The training website is also helpful. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

The tool needs a bit more work (autosave, good clear overview of build) Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

We are in the middle of it. But our goal is to see if the tool can be a valuable addition to Social Advertising. Review collected by and hosted on G2.com.

Nathan D.
ND
Senior Technical Account Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Spectrm?

Spectrm is a great partner and we have worked closely to launch and run various conversational marketing campaigns. They provide a powerful, easy to implement solution to enable our partners to develop an update their conversational flows independently.

In addition their customer success team is well versed in the space and provides responsive expertise to partners to ensure launching and running a conversational marketing campaign goes smoothly. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Spectrm's tools are designed to allow our partners to manage and update their own conversations independently. This can slow down the development process in cases where there is different owners for different elements, as they all need to be trained on the tool. Spectrm is great a mitigating this however by working closely with partners and providing development assistance as needed. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Conversational marketing is a powerful new way to reach end users. It does however require more technology to work well than a traditional display or rich media ad. Spectrm provides a simplified interface for partners to access and develop on the power of their platform making the creation of these campaigns open to anyone. Review collected by and hosted on G2.com.

Pim D.
PD
Head of Operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Spectrm?

Spectrm is not just a product. It's a comprehensive solution that allows you to build a marketing chat bot - no coding experience required - build in reporting and monitoring, and the support of a great global team that guides and supports you to get the best results for your business. They are great partners in every sense of the word. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

There is nothing to dislike. Spectrm provides an end-to-end solution that is suitable for small business and big enterprises. Review collected by and hosted on G2.com.

Recommendations to others considering Spectrm:

I wholeheartedly recommend Spectrm as a platform and their team is a joy to work with! Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Our clients use chat bots in their display ads to engage with their users. There is a lot of interest in conversational marketing but many of our clients don't have the experience or technical knowledge to build their own chat bot. Spectrm offers a solution makes it easy to get started and allows you to be up-and-running within weeks. Review collected by and hosted on G2.com.