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Sonar Reviews & Product Details

Sonar Overview

What is Sonar?

Texting has opened up new possibilities for how sales and marketing teams can build meaningful relationships with prospects and customers. Qualifying leads, converting prospects, and engaging with customers can be challenging. Introducing, Marchex Sonar, the intelligent text messaging platform built for business. Utilize the power of AI to automate initial communication, follow-ups, scheduling, drip campaigns, and more. With one of the highest rated user interfaces and user experiences, Sonar offers the best suite of functionality for sales and marketing teams on the channels customers prefer. Dozens of integrations enable you to seamlessly connect with your customers through your CRM or tech stack. Convert more leads, engage more effectively, and drive more revenue with Marchex Sonar.

Sonar Details
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Sonar Community
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Product Description

Sonar is the world's first Mortgage Experience Platform, integrating LOS and POS systems to power the entire mortgage journey from application to closing. Sonar is a one-stop shop that provides a fully integrated LOS and POS with CRM capabilities. Save time and money with a single origination tool and focus on what really matters - your borrowers.

How do you position yourself against your competitors?

With Marchex Sonar, your business benefits from SMS marketing and 1:1 personal texting capabilities. But there's much more...

5 Reasons Sonar Stands Out From The Pack:

- Intelligent automation and routing
- Rich CRM integration Features
- Dedicated Partner Experience Team
- Comprehensive Management Controls
- Built-In Compliance Features


Seller Details
Seller
Sonar
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@Sonar
8,694 Twitter followers
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®

Nic B.
NB
Overview Provided by:

Recent Sonar Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
2.5 out of 5
"Helpful, but inconvenient at times"
The ability to text customers in phone sales is certainly essential today
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Sonar is great for customer care!"
The ease of use of Sonar. It is very user friendly.
David G.
DG
David G.Small-Business (50 or fewer emp.)
0.0 out of 5
"Unclear contract terms, excessive early termination fees"
Communixating with customers via SMS is incredibly power. This particular service is sub-optimal.
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Sonar Media

Sonar Demo - Product Home
Product Home
Sonar Demo - Messaging Campaigns A/B Testing
Messaging Campaigns A/B Testing
Sonar Demo - Custom Roles & Permissions
Custom Roles & Permissions
Sonar Demo - Drip Sequences
Drip Sequences
Sonar Demo - Analytics & Reporting
Analytics & Reporting
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111 Sonar Reviews

4.2 out of 5
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111 Sonar Reviews
4.2 out of 5
111 Sonar Reviews
4.2 out of 5

Sonar Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SonarQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Real Estate
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sonar?

The ability to text customers in phone sales is certainly essential today Review collected by and hosted on G2.com.

What do you dislike about Sonar?

The opt-in process can be inconvenient. For us, customers need to text "START" to opt-in, so even if they initiate the conversation via text, we cannot text them back if they haven't first texted "START". Review collected by and hosted on G2.com.

Recommendations to others considering Sonar:

See above Review collected by and hosted on G2.com.

What problems is Sonar solving and how is that benefiting you?

Getting in contact with more potential customers. Review collected by and hosted on G2.com.

Response from Andrew Berman of Sonar

We understand the opt-in function might be frustrating. However, Sonar places a big emphasis on compliance and consumer protection. As part of our compliance measures and U.S. law, the opt-in feature is a mandate for all SMS providers. We want to make sure consumers are aware, expecting, and giving permission for businesses to converse with them over mobile. This tends to lead to the highest quality conversations. Let us know if you have anymore questions!

~Andrew

David G.
DG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sonar?

Communixating with customers via SMS is incredibly power. This particular service is sub-optimal. Review collected by and hosted on G2.com.

What do you dislike about Sonar?

Multiple messages that I pushed out through their system failed. There is no alert for this and the message failures were not due to anything that I did incorrectly. When asking for a credit for these failures, I was offered an amount much lower than I was willing to accept. I lost thousands in sales not realizing messages did not go through. When I attempted to close the account, I was told there would be a $600 early termination fee. I signed up over 2 years prior, but the contract auto-renews without notice or any approval required. Be careful. Review collected by and hosted on G2.com.

What problems is Sonar solving and how is that benefiting you?

It allows for quick and smooth communication with customers when it works. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sonar?

It's easy to use. Customers are more responsive than they are to phone calls. It allows for MMS which is great for when a client needs to send a picture of their issue. Review collected by and hosted on G2.com.

What do you dislike about Sonar?

The app does not instantly update when I have the page open. I will get an email that I received a new message and need to refresh my screen for it to show up. I would like the app to have the ability to create a Contact Card (.vcf) and send it. I manually created one and send it to clients but it would be easier if it was already in the app. Review collected by and hosted on G2.com.

What problems is Sonar solving and how is that benefiting you?

By giving another avenue for us to connect with our clients we can engage with them in a 21st-century manner. Our customers are busy and finding time to take our call is a hassle when a quick text will suffice. Review collected by and hosted on G2.com.

Response from Jana Baker of Sonar

Thank you for taking the time to write us such a thoughtful review. We appreciate it when our customers give us feedback to help us improve our business. We’re glad to hear that the product was a success with your team. If you have any questions, feel free to reach out to connect@marchex.com and I’d be happy to get you connected with our account team for support.

Best,

Jana Baker

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sonar?

It's great to be able to easily upload contacts and to create text campaigns to target markets. Also liked that we could connect to our existing company phone number. Review collected by and hosted on G2.com.

What do you dislike about Sonar?

To use an emoji limits your message to barely any characters which is frustrating. Another annoying issue is that there's no "all contacts" option for sending texts. You basically need to add a column in excel just to validate everyone to create a property on Sonar that applies to everyone. Very inefficient Review collected by and hosted on G2.com.

What problems is Sonar solving and how is that benefiting you?

They are solving our problem of reaching customers more directly, since email is becoming outdated and typically seen as spam. It also lets us target even very small groups. It also allows customers who may not be comfortable calling to have conversations with us. Review collected by and hosted on G2.com.

Response from Jana Baker of Sonar

Thank you for taking the time to provide us with feedback. We value customer reviews since they help us improve our business. If you have any further questions, please reach out to me directly at connect@marchex.com and I’d be happy to get you connected with your account team for support.

Best,

Jana Baker

Verified User in Education Management
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sonar?

easy to use, great rep that is very responsive Review collected by and hosted on G2.com.

What do you dislike about Sonar?

when uploading a list you have to remove special characters. wish there was better way to organize texts that come in in the dashboard Review collected by and hosted on G2.com.

What problems is Sonar solving and how is that benefiting you?

communication with leads easier and through multiple admission reps for our campuses Review collected by and hosted on G2.com.

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sonar?

The ease of use of Sonar. It is very user friendly. Review collected by and hosted on G2.com.

What do you dislike about Sonar?

There do seem to be some technical glitches often. Review collected by and hosted on G2.com.

What problems is Sonar solving and how is that benefiting you?

Communication with our customers! Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sonar?

Our contact is amazing at getting back to us quickly and helping when needed! It is easy to see what properties and customer is in. Review collected by and hosted on G2.com.

What do you dislike about Sonar?

It can be hard to download and sort through data. I wish there was a way to download a list of everyone in a property or to send a message to people in one property but not in another! Review collected by and hosted on G2.com.

What problems is Sonar solving and how is that benefiting you?

Makes it easy to text large groups at once! Review collected by and hosted on G2.com.

Response from Jana Baker of Sonar

Thank you for taking the time to give us this thorough review. We appreciate it when our customers give us feedback to help us improve our business. If you have any questions, feel free to reach out to connect@marchex.com and I’d be happy to get you connected with your account team for support.

Best,

Jana Baker

Verified User in Consumer Services
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sonar?

I like being able to create campaigns and send them to a bulk of contacts at once Review collected by and hosted on G2.com.

What do you dislike about Sonar?

I want to be able to create away messages that are different from everyone on my team Review collected by and hosted on G2.com.

What problems is Sonar solving and how is that benefiting you?

Sonar is giving my team the opportunity to reach our community at a faster pace which gives us more time to reach a wider net of our professionals Review collected by and hosted on G2.com.

Response from Jana Baker of Sonar

Thank you for taking the time to submit a review for us. We’re glad to hear that the product was a success with your team, and we appreciate your business.

Best,

Jana Baker

Verified User in Music
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sonar?

Sonar gives an easy way to communicate with clients. Its platform is "clean" and clearly laid out. Overall, it's easy to use and creates an easy way to assist and contact clients. Some things I love the most are being able to put a good amount of a client's information with the client's number (email, address, etc.). "Properties" also help us organize our clients for internal use. Review collected by and hosted on G2.com.

What do you dislike about Sonar?

The downsides of Sonar are mostly found in searching for clients. It sorts "New To Old" or "Old To New", which sometimes means the right match isn't anywhere near the first suggestion when searching for someone; unless you type the client's first and last name in exactly. Otherwise, it can take a little bit more time to search for a client among the search results. Also, Sonar is not always intuitive. For example, It's not intuitive how to assign conversations or delete old ones. No software or program is perfect, however, Sonar is a great option that we have appreciated using. Review collected by and hosted on G2.com.

What problems is Sonar solving and how is that benefiting you?

Overall, we like using Sonar to easily and quickly contact our clients. For example: The alerts we get in our email when a client responds allow us to assist our clients quicker. Review collected by and hosted on G2.com.

Response from Jana Baker of Sonar

Thank you for taking the time to write us such a thoughtful review. We value feedback from our customers, as it helps us improve our business. We’re glad to hear that the product was a success with your team. If you have any questions, feel free to reach out to connect@marchex.com and I’d be happy to get you connected with our account team for support.

Best,

Jana Baker

Victor G.
VG
Sales Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sonar?

How easy it is to use! It's very user friendly Review collected by and hosted on G2.com.

What do you dislike about Sonar?

Notifications directly to a user and not by google would be great. If it was a standalone application instead of being used from the site I feel you would get more Review collected by and hosted on G2.com.

Recommendations to others considering Sonar:

Easy to use tool for admin and representatives. Easy walk through and set up and reliable. Review collected by and hosted on G2.com.

What problems is Sonar solving and how is that benefiting you?

Beng able to quickly communicate with a customer, and share information. Ive realized this usually can start a conversation faster than a call Review collected by and hosted on G2.com.

Response from Jana Baker of Sonar

Dear Victor,

Thank you for the positive feedback! We’re glad to hear that the product was such a success with your team, and we appreciate your business.

Best,

Jana Baker