Sonar Features
What are the features of Sonar?
Messenger
- Sequencing
- Live Chat
- Customization Interface
Channels
- Website
- Text Message (SMS)
Customers
- Targeting
- Profiles
- Analytics
- Sales Conversion
Text Messaging
- Bulk SMS
- Two-Way Text Messaging
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
SMS Platform
- Reporting
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Analysis
Application Attribution | As reported in 17 Sonar reviews. Attributes app installs to the marketing campaigns and media sources that drove it. | 82% (Based on 17 reviews) | |
Campaign Analysis | Based on 17 Sonar reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns. | 84% (Based on 17 reviews) | |
Uninstall Tracking | As reported in 13 Sonar reviews. Measures user-level uninstall insights. | 90% (Based on 13 reviews) | |
Custom Dashboards | Creates custom data views to suit every team member's needs. 15 reviewers of Sonar have provided feedback on this feature. | 76% (Based on 15 reviews) |
Campaigns
Proximity Marketing | Collects geo-location data on mobile users to customize relevant campaigns. | Not enough data | |
Push Notifications | Based on 20 Sonar reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices | 84% (Based on 20 reviews) | |
Bulk SMS | Based on 16 Sonar reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns | 86% (Based on 16 reviews) | |
Two-Way Text Messaging | Based on 21 Sonar reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty | 87% (Based on 21 reviews) | |
Audience Segmentation | As reported in 18 Sonar reviews. Identifies the most granular audience segments based on actions, inactions, and user properties. | 79% (Based on 18 reviews) |
Engagement
Coupons and Promotions | As reported in 17 Sonar reviews. Sends out coupons and promotions to reward and entice mobile device users. | 82% (Based on 17 reviews) |
Platform
Optimization | Based on 19 Sonar reviews. Optimizes marketing campaigns for mobile devices. | 90% (Based on 19 reviews) | |
Integrations - Mobile Marketing | Based on 16 Sonar reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | 81% (Based on 16 reviews) | |
Internationalization | Based on 16 Sonar reviews. Facilitates global text message and mobile marketing campaigns. | 88% (Based on 16 reviews) |
Messenger
Sequencing | Based on 26 Sonar reviews and verified by the G2 Product R&D team. Mapped-out responses for conversations. | 83% (Based on 26 reviews) | |
AI | Based on 22 Sonar reviews and verified by the G2 Product R&D team. Artificial intelligence (AI) and chatbot involvement. | 83% (Based on 22 reviews) | |
Live Chat | Based on 25 Sonar reviews and verified by the G2 Product R&D team. Live human component of conversations. | 86% (Based on 25 reviews) | |
Customization Interface | Based on 26 Sonar reviews and verified by the G2 Product R&D team. Quality of interface for designing and customizing conversation maps. | 81% (Based on 26 reviews) |
Channels
Social Media | Based on 21 Sonar reviews and verified by the G2 Product R&D team. Conversations enacted over social media. | 80% (Based on 21 reviews) | |
Website | Based on 24 Sonar reviews and verified by the G2 Product R&D team. Conversations enacted through embedding or pop-ups on websites. | 80% (Based on 24 reviews) | |
Text Message (SMS) | Based on 32 Sonar reviews and verified by the G2 Product R&D team. Conversations enacted through text message (SMS). | 90% (Based on 32 reviews) | |
Voice Assistants | Conversations enacted through voice assistants. | Not enough data | |
Other | Based on 19 Sonar reviews and verified by the G2 Product R&D team. Conversations enacted through other channels. | 83% (Based on 19 reviews) |
Customers
Targeting | Based on 25 Sonar reviews and verified by the G2 Product R&D team. Overall quality of customer targeting based on needs or situations. | 88% (Based on 25 reviews) | |
Profiles | Based on 25 Sonar reviews and verified by the G2 Product R&D team. Creation and modification of customer profiles based on conversations. | 81% (Based on 25 reviews) | |
Analytics | Based on 23 Sonar reviews and verified by the G2 Product R&D team. Reporting based around specific and overall conversation results. | 81% (Based on 23 reviews) | |
Lead Gathering | Based on 21 Sonar reviews and verified by the G2 Product R&D team. Capture and organization of leads from conversations. | 82% (Based on 21 reviews) | |
Sales Conversion | Based on 28 Sonar reviews and verified by the G2 Product R&D team. Success rate of conversations leading to customer purchases. | 89% (Based on 28 reviews) |
Integrated Workflows
Task Management | Automates in-system tasks and provides reminders and details for manual tasks for sales team members to complete. | Not enough data | |
Email Tracking/Automation | Integrates tightly with email inbox and allows the scheduling and tracking of email outreach and correspondence. | Not enough data | |
Calls and Voice | Provides sales dialer functionality or integrates tightly with dialer software, with useful automation and high-quality calls. | Not enough data | |
Other Outreach Options | Provides relevant automation in sales channels outside of email and calls, like social media posts, SMS text messages and more. | Not enough data | |
CRM Integration | Provides two-way integration with sales CRM: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach. | Not enough data | |
Calendar | Integrates with calendar software so users can seamlessly schedule calls. | Not enough data | |
Shared Records | Automatically assign strategic leads and accounts to individual reps in a shared bucket for anyone to work on. | Not enough data |
Repeatability and Reportability
Content Management | Retains and incorporates company-approved messaging and presentations into emails, calls, meetings, etc. | Not enough data | |
Workflow Management | Orchestrates automated sales tasks and outreach across a number of channels (email, calls, social media, etc.) and/or integrated systems. | Not enough data | |
Workflow Performance | Reports on the effectiveness of an entire outreach workflow as well as the effectiveness of specific marketing materials, messaging, outreach tactics, and team members. | Not enough data | |
Sales Coaching and Insights | Surfaces relevant insights about how a team member can perform better, either with improved sales techniques or prospect-specific hints. | Not enough data | |
Gamification | Provides gamifaction features to rank sales reps on performance | Not enough data |
Text Messaging
Bulk SMS | Based on 27 Sonar reviews and verified by the G2 Product R&D team. Enables users to send mass text message campaigns | 91% (Based on 27 reviews) | |
Two-Way Text Messaging | Based on 32 Sonar reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty | 93% (Based on 32 reviews) | |
Text Scheduler | Based on 24 Sonar reviews and verified by the G2 Product R&D team. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time | 92% (Based on 24 reviews) | |
Automatic Replies | Based on 23 Sonar reviews and verified by the G2 Product R&D team. Provides automatic text message replies to recipients | 91% (Based on 23 reviews) | |
Automatic URL Shortening | Based on 22 Sonar reviews and verified by the G2 Product R&D team. Provides automatic URL shortening to use less characters via text | 88% (Based on 22 reviews) | |
MMS Marketing | Based on 20 Sonar reviews and verified by the G2 Product R&D team. Sends out multimedia via text messages, such as coupons, pictures, and audio | 91% (Based on 20 reviews) | |
Personalization | Offers features for personalizing text messages based on customer information or past behavior | Not enough data | |
Transactional SMS | Allows users to establish automated workflows and triggers to deliver transactional text messages | Not enough data |
SMS Platform
Reporting | Based on 24 Sonar reviews and verified by the G2 Product R&D team. Provides pre-built or customizable performance reports | 85% (Based on 24 reviews) | |
Automation | Based on 20 Sonar reviews and verified by the G2 Product R&D team. Automates tasks and features for added convenience | 93% (Based on 20 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data | |
Text-to-Landline | Text enables landline phones so users can receive text messages sent to an existing business number | Not enough data | |
Short Codes | Provides businesses with 5- to 6-digit short codes for running text marketing campaigns | Not enough data | |
API Integration | Facilitates the integration of text messaging into existing business applications through an SMS gateway API | Not enough data |
Lead Monitoring
Features | Provides features to create and manage lists of potential customers | Not enough data | |
Performance | Monitors form’s performance and contribution to the sales pipeline | Not enough data | |
Identification | Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page | Not enough data |
Data Capture
Mobile | Records leads using different types of devices | Not enough data | |
Websites | Captures form submissions from existing forms on websites or landing pages | Not enough data | |
Social Media | Captures leads across social media channels | Not enough data | |
Data | Captures measurable, real customer data gathered directly from a website | Not enough data |
Analytics
Export/Import | Exports and imports lead data to and from various formats like plain text, spreadsheets, etc. | Not enough data | |
Reporting | Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc. | Not enough data |
Customization
Forms | Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter | Not enough data | |
Templates | Provides pre-configured templates that can be customized by users | Not enough data | |
Integration | Integrates with sales and marketing software solutions to transfer lead data between them | Not enough data |
AI and Automation
Lead Prioritization | Allows users to create lead prioritization rules to prioritize the msot important bueyrs and customers. | Not enough data | |
Lead Scoring | Provides lead scoring features that allow user to target leads that are the most qualified and likely to engage | Not enough data | |
Best Time of Day Scheduling | Provides features that allow users to identify and automate the best time to send out emails or other sales engagement communcations | Not enough data | |
Buyer Intelligence | Provides features that allow users to have insight into buyer profiles such as likelihood to respond to emails and calls. | Not enough data | |
Machine Learning | See feature definition | Provides AI and machine learning features that offer predictive recommendations no how to engage with buyers
based on historical buyer behavior. | Not enough data |
