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Skai Reviews & Product Details

Virginia P.
VP
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Skai?

The easy of reporting data, applying automatic rules and actions or highlighting dimensions to focus on the priorities and objectives of the search engine. Review collected by and hosted on G2.com.

What do you dislike about Skai?

Nothing. So far I really like the tool and I have no complaints. I am learning more about skai and every step improves my management with Amazon. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

What has helped me the most is in reporting and generating comparative data tables to optimise on a historical basis.

Because Amazon does not allow you to easily see data from more than one year, nor does it allow you to easily compare results.

On the other hand, being able to apply strategies and focus on performance, not so much on traffic, is ideal. Review collected by and hosted on G2.com.

Skai Overview

What is Skai?

Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations.

Skai Details
Discussions
Skai Community
Languages Supported
German, English, French, Italian, Japanese, Portuguese, Russian, Spanish, Chinese (Simplified), Chinese (Traditional)
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Product Description

Skai is a global software platform for brands and agencies looking to manage, automate, and optimize digital advertising at scale across paid search, paid social, retail media, and apps.


Seller Details
Seller
Skai
HQ Location
Tel Aviv, Israel
Twitter
@skaicommerce
7,689 Twitter followers
LinkedIn® Page
www.linkedin.com
715 employees on LinkedIn®

MK
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Recent Skai Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Platform and Nibble, Agile Support"
It is very fast and reliable for adjusting bidding, finding actionable insights and managing accounts with ease
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Easy To Use and Great Customer Service"
Skai's UI is very intuitive and I love the customer service we receive. Skai is continually making updates and shifting to keep current with the ch...
TE
Taylor E.Mid-Market (51-1000 emp.)
4.5 out of 5
"Experienced User for 2 Years"
I like the new tools that make my job easier. I regularly use automated actions, portfolios, and competitor ingishts. I keep in contact with rep ...
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Skai Media

Skai Demo - Skai Platform Overview
Make smarter, predictive decisions at every turn with all the data you need and faster time-to-insight.
Skai Demo - Search Term Analysis
Search marketers looking for true competitive advantage need the tools to achieve an unbiased, holistic optimization strategy. And that’s where Skai™ comes in.
Skai Demo - Audience
Skai™ uses patented NLP and advanced analytics to surface powerful trends and predictive insights — enabling brands to put the current and future needs of consumers at the heart of every decision they make, from product innovation to marketing strategy and execution.
Skai Demo - Retail Media
Retail media is your opportunity to capture and convert buyer intent in the moment of truth.
Skai Demo - Integrations
Integrate with Google Analytics, Google Campaign Manager, and Amazon Attribution.
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Have you used Skai before?
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295 out of 296 Total Reviews for Skai

4.1 out of 5
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295 out of 296 Total Reviews for Skai
4.1 out of 5
295 out of 296 Total Reviews for Skai
4.1 out of 5

Skai Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SkaiQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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TE
Media Planner
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Skai?

I like the new tools that make my job easier. I regularly use automated actions, portfolios, and competitor ingishts. I keep in contact with rep to learn more about the platform and how I can make my job easier. Review collected by and hosted on G2.com.

What do you dislike about Skai?

Nothing comes to mind. SKAI tries to continuously improve and welcome feedback on how they can improve. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

I utilize SKAI's portfolio's to optimize my campaigns. This saves me more time for other responsibilities. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
(Original )Information
What do you like best about Skai?

Skai's UI is very intuitive and I love the customer service we receive. Skai is continually making updates and shifting to keep current with the changing digital landscape. Review collected by and hosted on G2.com.

What do you dislike about Skai?

Would love more information when a report fails. Sometimes I just get "Failed". Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

Combines Google and Microsoft campaigns for ease of changing campaigns, budgeting, changing ad copy. I am more productive using Skai than using Google and Microsoft separately. Activating campaigns and making changes is very easy using Skai's bulk features. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Skai?

It is very fast and reliable for adjusting bidding, finding actionable insights and managing accounts with ease Review collected by and hosted on G2.com.

What do you dislike about Skai?

Could be better for shopping reporting/PMAX adjsustments/keeping up to date with shopping related campaign changes. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

Bidding in multiple engines at once. Review collected by and hosted on G2.com.

Bret B.
BB
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Skai?

Skai has simplified our budget management workflows almost to the point of 'set and forget' on all but the most complex accounts. We've seen increased efficiency in budget management and lift in precision of flight pacing and targets. Review collected by and hosted on G2.com.

What do you dislike about Skai?

The learning curve for certain modules and ease of migration of existing framework implementation. E.g. I'm a GAds script heavy user and while the bulk translate well to Skai's "Filtered View + Action" automation model, i just need more time to create all said views and actions. This ultimately boils down to me not dedicating more time to making the most of what Skai offers. A Skai View Library or even user marketplace would be awesome. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

Campaign pacing. Conversion metric based optimisation at a keyword bid level. Skai aligns well with our manual CPC based approach to paid ads and helped shorten the learning phase for our accounts and reach CPA/ROAS targets faster Review collected by and hosted on G2.com.

Lucia F.
LF
Paid Search Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Skai?

It allows for the integration of all advertising activity data across retail, social and search channels, in order to manage spend more efficiently.

Its ability to create automatic rules to optimise results, perform audits, configure highly visual dashboards for tracking, etc.

Especially for Amazon campaigns, it allows us to view and report all historical data from the campaign view, and optimise between different accounts with the same objective, unlike the AMS platform itself.

In addition, their accounts are super, they support us to facilitates the resolution of doubts with the interface to improve our management and results of our activity.

Skai tries to adapt to the enviroment, therefore is under constant development and new features and functionalities are added frequently. Review collected by and hosted on G2.com.

What do you dislike about Skai?

Nothing, we are very happy with the platform and whenever we have had a problem or limitation, the team has always been available to help us solve it or even ask for new developments from their technical team. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

AMS's own tool does not allow us to have a history of more than 60 days in the campaign view, nor download grouped reports from different accounts or types of campaigns, nor apply bidding strategies to a specific conversion target (CPA or ROAS), and Skai gives us the solution by allowing us to integrate and optimise all the data from a single tool. Review collected by and hosted on G2.com.

Nicholas O.
NO
Paid Media Coordinator
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Skai?

Skai brings consistent analytical and bulk editing power to my workflow. This is especially useful since effort needs to be spread across many channels, each with a different interface and capabilities. By putting everything behind a single, powerful tool, Skai makes it possible to perform bulk changes and analyses quickly. Review collected by and hosted on G2.com.

What do you dislike about Skai?

My team has always found the inability to save lookback comparisons limiting. Being unable to save these settings means we need to reconfigure our lookback comparison whenever an analysis begins. Additionally, the API connection can sometimes have problems that temporarily make the platform unreliable, though this is very rare. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

Skai solves the limited functionality of the native interface of our advertising channels. Tasks that would be very time-consuming or impossible to perform in the native interface can become routine or even automated using Skai. Review collected by and hosted on G2.com.

sudarshan h.
SH
Optimization Analyst
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Skai?

Its best when I want to make bulk changes! It gives me easier access than the native platforms per se. Review collected by and hosted on G2.com.

What do you dislike about Skai?

I wish it looked slightly better! Visually it could look cooler as the tool is pretty cool! Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

Skai simplifies the whole process of optimizing my campaigns. It eliminates the different nuances of different ad platforms and syncs with them as a one-stop solution. Review collected by and hosted on G2.com.

ND
Paid Social Director
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Skai?

Skai makes some functions very simple and easy. The workflow is something that has to be learned but once that is mastered it is very simple to reiterate and work fast. Review collected by and hosted on G2.com.

What do you dislike about Skai?

Creative updates and/or changes are a bit more challenging. There are intricacies that have to be learned as there are some limitations on what can be done and how. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

URL building and tracking and naming conventions for a large number of campaigns. we do not have to worry about how these are built as the logic is already added into the flow. Review collected by and hosted on G2.com.

JF
Search Analyst
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Skai?

I enjoy how simple the user interface is. Having all accounts and campaigns in one place is tremendously useful. The support team is also very helpful and also responds quickly. Review collected by and hosted on G2.com.

What do you dislike about Skai?

It's a small hitch, but there are sometimes small discrepancies between spend reported from spend compared to spend reported from vendors. Usually small discrepancies, so not too serious. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

Skai makes pulling campaign performance data very straightforward. It's a simple way to have all account and campaign metrics in one place, which makes reporting easier than ever. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Skai?

I like that it aggregates all my campaigns from all various channels in one place. With this interface, it's easy to make bulk changes in the analysis grid. I like how customizable it is and how I can easily see the most important metrics. Review collected by and hosted on G2.com.

What do you dislike about Skai?

I dislike that some workflows haven't received as much attention as others. For example, at our company, we utilize the automated actions feature a lot and that workflow is a little limited in the things you can do. With a little extra attention to this feature, I'm sure it could be much more helpful. Review collected by and hosted on G2.com.

What problems is Skai solving and how is that benefiting you?

Skai is solving the problem of having to go to all different ad channels to make changes on my ad campaigns. Having all my campaigns in one place saves me time and money. I can easily see the most pressing issues with my campaigns across channels to know where to focus my time. Before Skai, I would have to log in to each separate channel's platform. Review collected by and hosted on G2.com.