Sharethrough Features
What are the features of Sharethrough?
Channel Functionality
- Display Functionality
Mobile Functionality
- Mobile Functionality
Campaign Management
- Campaign Optimization
- Reach
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
Targeting
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
Platform
- Custom Reports
SSP Functionality
- SSP Functionality
SSP
- Ad Unit Availability
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Channel Functionality
Display Functionality | Overall product functionality for display advertising. This feature was mentioned in 23 Sharethrough reviews. | 88% (Based on 23 reviews) |
Video Functionality
Video Functionality | Based on 11 Sharethrough reviews. Overall product functionality for video advertising. | 88% (Based on 11 reviews) |
Mobile Functionality
Mobile Functionality | Overall product functionality for mobile advertising. This feature was mentioned in 13 Sharethrough reviews. | 90% (Based on 13 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. | Not enough data | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. 14 reviewers of Sharethrough have provided feedback on this feature. | 82% (Based on 14 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 17 Sharethrough reviews. | 83% (Based on 17 reviews) | |
Bulk Editing | As reported in 10 Sharethrough reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 80% (Based on 10 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | Not enough data | |
Brand Safety | Based on 17 Sharethrough reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 85% (Based on 17 reviews) | |
Fraud Protection | As reported in 18 Sharethrough reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 84% (Based on 18 reviews) | |
Frequency Capping | Based on 12 Sharethrough reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 83% (Based on 12 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 13 Sharethrough reviews. | 83% (Based on 13 reviews) | |
Creative Optimization | As reported in 10 Sharethrough reviews. Tools offered for creating and optimizing creative components of campaigns. | 82% (Based on 10 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | As reported in 10 Sharethrough reviews. Supports rich media mobile ads that involve user interaction. | 83% (Based on 10 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 21 Sharethrough reviews. | 82% (Based on 21 reviews) | |
Retargeting | As reported in 11 Sharethrough reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 86% (Based on 11 reviews) | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 14 Sharethrough reviews. | 83% (Based on 14 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. 18 reviewers of Sharethrough have provided feedback on this feature. | 81% (Based on 18 reviews) |
Mobile
Mobile Tracking | Able to track consumers on their mobile devices where cookies do not apply. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | As reported in 10 Sharethrough reviews. Supports rich media mobile ads that involve user interaction. | 83% (Based on 10 reviews) |
Platform
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. 19 reviewers of Sharethrough have provided feedback on this feature. | 76% (Based on 19 reviews) |
SSP Functionality
SSP Functionality | Product functionality for real-time advertising. 15 reviewers of Sharethrough have provided feedback on this feature. | 91% (Based on 15 reviews) |
SSP
Ad Unit Availability | Allows publisher to select which ad units to be bid on in real time. 12 reviewers of Sharethrough have provided feedback on this feature. | 90% (Based on 12 reviews) | |
Impression Targeting | Ability to set which impressions to make available to bidders | Not enough data | |
Floor Price | Ability to set a minimum price at which an ad unit can sell in an ad exchange. This feature was mentioned in 11 Sharethrough reviews. | 85% (Based on 11 reviews) | |
Advertiser Restrictions | Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website. | Not enough data | |
Bid Reporting | Ability to see which advertisers are bidding on and buying ad units. 10 reviewers of Sharethrough have provided feedback on this feature. | 87% (Based on 10 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 11 Sharethrough reviews. | 74% (Based on 11 reviews) | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
