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Sequence Reviews & Product Details

FD
CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

Sequence has removed the need for us to make a dedicated accounts receivable hire. They are accurately automating invoicing for contracts,, which include usage-based pricing, parent-child billing, minimums, and discounts. The clean invoices and automated payment reminders are great bonuses for us. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

Nothing comes to mind, sequence has been really helpful, especially for meteric Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Sequence has solved billing for our team, replacing our previous manual and error-prone process. We now have an automated, accurate revenue collection system that can easily scale with our growth. Review collected by and hosted on G2.com.

Sequence Overview

What is Sequence?

Sequence is an all-in-one CPQ, billing, metering and revenue recognition platform for B2B SaaS companies. Automate billing for every custom contract. Stop revenue leakage, avoid billing errors, and save time. Turn contracts into billing schedules in a few clicks and automate finance workflows effortlessly. Sequence automates your revenue collection process, allowing scaling companies to easily grow their topline, adjust pricing models on the fly, and create a source of truth for products & pricing. Sequence has built-in integrations to CRMs, ERP systems, and data warehouses, allowing for quick and easy implementation with your existing stack. The Sequence no-code dashboard is intuitive and loved by finance teams, and is the easy way to manage your billing.

Sequence Details
Languages Supported
English
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Product Description

Sequence is a quote-to-revenue platform for B2B companies with usage-based or complex pricing. Sequence automates your revenue collection process from quote to cash, increasing


Seller Details
Year Founded
2021
HQ Location
London, UK
Twitter
@SequenceHQ_
290 Twitter followers
LinkedIn® Page
www.linkedin.com
39 employees on LinkedIn®
Description

Sequence is the new standard in quote to revenue. From contract to cash, Sequence helps modern finance and commercial teams automate manual billing and stop revenue leakage.


Enda C.
EC
Overview Provided by:

Recent Sequence Reviews

Luke M.
LM
Luke M.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great customer experience"
Team is great and jump on anything really quickly, especially Killian.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Automating Invoicing"
We did a pretty extensive evaluation of all the major billing solutions and Sequence stood out in two key areas. First, the billing engine offered ...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Great platform for complex pricing plans"
The flexibility of the Sequence billing module has enabled us to automate our entire revenue collection workflow for our complex usage-based pricin...
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Sequence Media

Sequence Demo - Translate sales contracts into automated billing
Designed for companies with hybrid pricing and custom deal terms. From usage based pricing to automated proration, monthly or calendar billing, multi-year contracts and more.
Sequence Demo - Out of the box usage infrastructure to power billing
Focus on core product work instead of custom pipelines, data cleaning and usage calculations.
Sequence Demo - Invoicing built for modern tech companies
Auto-generate and send invoices to customers in minutes. Create a delightful billing experience with hosted invoices aligned with your brand.
Sequence Demo - Receivables automation
Get a single view of monthly receivables across your customers. Quickly spot discrepancies, see next month’s invoice estimates and compare totals across customers.
Sequence Demo - Include custom discounts, ramp deals or trial periods
Close bespoke contracts, without breaking your billing operations. Apply product or contract-level discounts and set up scheduled price increases.
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Have you used Sequence before?
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24 out of 25 Total Reviews for Sequence

4.8 out of 5
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24 out of 25 Total Reviews for Sequence
4.8 out of 5
24 out of 25 Total Reviews for Sequence
4.8 out of 5

Sequence Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SequenceQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

The flexibility of the Sequence billing module has enabled us to automate our entire revenue collection workflow for our complex usage-based pricing model and bespoke deals.

The platform is very easy to use, and creating billing schedules is really simple, which automatically generates accurate invoices for all of our custom contracts. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

From the product point of view the core functionality around billing is fantastic, but we need deeper integration to allow smooth automation from quote through to billing and reporting and truely reduce the time and effort spent across the business on billing.

As a business, the customer support during onboarding and ongoing has been fantastic! Any of our questions have been resolved quickly by the Sequence team. Shipping velocity of new features since we signed has also continued to be impressive. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Keeping track of deal terms for each customer was previously difficult and often led to errors, but with Sequence we’re able to be sure we’re billing correctly against our custom contracts, leading to time saved and reduced revenue leakage.

Our complex pricing plan resulted in us initially tacking billing in-house, but even then there were always exceptions outside of what our solution could support. This was consuming both Finance time and engineering capacity that wasn't adding value to our business. The simplicity of creating and managing usage-based pricing plans in Sequence has meant that we have been able to reallocate all of that capacity. Review collected by and hosted on G2.com.

Demi B.
DB
Fin Ops Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sequence?

We really like the flexible UI and billing engine, which stood out compared to the legacy systems we had tried before. The no-code dashboard and modern design make it so much easier to adjust pricing for our custom contracts. The team provided excellent support during onboarding, and since switching to Sequence, we've saved 28 hours on our monthly billing runs—down from 30 originally. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

We don’t have any complaints and are looking forward to the upcoming features. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

We started using Sequence during a growth phase, and it was a game changer. Automated billing and invoicing have cut out most of the manual work, saving us a huge amount of time Review collected by and hosted on G2.com.

TD
Staff Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sequence?

Our team switched over to Sequence to manage our billing and invoicing after being with another vendor, and found that Sequence was better suited to our pricing model. What really stood out to us was how well it can handle all of our custom contracts across the business. We’ve also really appreciated how supportive the Sequence team has been. Having a dedicated implementations manager and engineering DRI for support has helped us to onboard in one month. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

I can’t say I have any complaints. The implementation was smooth, and we’ve always felt well-supported. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Before Sequence, our billing and invoicing process was a bit messy. With Sequence, we’re able to manage all our custom contracts with just one finance operator, which has been key for us. Review collected by and hosted on G2.com.

Justin S.
JS
VP Product, Compliance & Operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

They've provided us with a straightforward way to setup our various pricing plans in an invoicing tool. The way that they setup pricing means we have a lot of flexibility with how we price for each of our customers (eg. flat monthly fees, prices per transactions, % fees, capped fees).

It's easy to review invoices before sending them out or to bulk send once they've been reviewed.

Integration with Xero means that we can keep track of what has been paid and what hasn't, and this information automatically marks invoices in Sequence as paid/unpaid.

Automatic chaser emails go out for unpaid invoices which is useful.

Sequence has been very open to feedback, and features that we've wanted have generally been quick to materialise. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

Any of the issues we have encountered have been addressed by the Sequence team very quickly. They're very open to feedback and quick to improve the product based on the use cases that we have come across. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Setting up pricing plans for our customers.

Taking usage data and calculating fees automatically.

Sending out invoices and payment reminders via email.

Keeping track of which invoices have been paid through Xero integration. Review collected by and hosted on G2.com.

Jordan B.
JB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

The dashboard UI is really nice, like second to none. Our team had subpar experiences with legacy billing platforms and Sequence is a refreshing departure with their modern design and interface. It's actually one of the nicest tools to use across our ops tech stack today Review collected by and hosted on G2.com.

What do you dislike about Sequence?

Our custom FX scenarios did require some back and forth with the Sequence team to figure out the optimal way to model the pricing in our data model, but the team were very helpful in finding a solution quickly. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Sequence has been instrumental in building our automated billing process for our unique transaction-based pricing model. We had some complex pricing examples including dynamic FX / transaction types which define varying pricing schema, and the Sequence data model was flexible enough to match all of these scenarios, which we were very relieved by as we though this would need to be an inhouse build to meet our complexity and pricing edge cases. Review collected by and hosted on G2.com.

Nouran M.
NM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

One of the standout features of Sequence is its capability to automate the billing cycle from deal closure in HubSpot to invoicing, liberating our finance team from manual data entry and coordination hassles. This integration allows our team to focus more on strategic tasks rather than operational logistics. Moreover, the professional and clear invoices that Sequence generates have substantially elevated our brand's appearance and customer perception. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

We experienced a minor hiccup during our initial setup which momentarily disrupted our workflow. However, the support team at Sequence was quick to address and resolve this issue, showcasing their dedication to customer service and operational excellence. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Sequence has revolutionized our billing process, particularly in how it seamlessly integrates with HubSpot to transition a closed-won deal into a customer invoice effortlessly. This integration ensures that our sales and finance teams are perfectly aligned, significantly reducing the time and effort previously required to manage these processes separately. The automation provided by Sequence not only streamlines our operations but also minimizes errors, enhancing overall efficiency. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sequence?

We did a pretty extensive evaluation of all the major billing solutions and Sequence stood out in two key areas. First, the billing engine offered the flexibility we need for our highly complex contracts. Second, the overall ease of use of the UI stood out compared to other billing players we tried. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

We’re still relatively new to using Sequence Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Sequence is helping to resolve the friction that used to occur due to the customised nature of our contracts, where sales-generated quotes often led to billing and invoicing challenges for our finance team. Review collected by and hosted on G2.com.

Aaron P.
AP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

The UI and finance dashboard is extremely nice to use. We looked at many billing players but found them to be quite complicated and not well suited to our referral pricing model. The Sequence team were very hands on with making sure we had all of the support we needed, but once we got into the product there was very little guidance needed - the workflow from contract to invoice extremely smooth. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

Nothing yet, very happy with the product flow and continued customer support offered by Sequence, eager to see what else is shipped over the coming months. We've heard some things about revrec and advanced reporting which will be very useful to us. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Sequence has really stepped up our revenue collection process by bringing our unique referral-based pricing model into an automated invoicing process. This automation syncs flawlessly with Quickbooks, which was a key requirement in our evaluation. More importantly, we see Sequence eliminating the need for additional billing headcount to support our growth over the next, and ensures that we're actually sending out accurate invoices which was key our team to avoid any errors and discontent from our early customers. Review collected by and hosted on G2.com.

Hope L.
HL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

The speed at which the Sequence team ships new features to the platform. Since we onboarded in 2022, we have seen Sequence transform into a best-in-class revenue collection platform. We also greatly appreciated the quick action on many small features we requested throughout our journey. We committed to a 3-year term following our first year as we want to ensure Sequence is vocal part of our growth journey at Konfir. It's very easy to get set up with and use to drive our billing cycles. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

Sequence is a new platform and we have some complex edge cases that the system can't yet solve for. These are slightly beyond the scope of what the system was intended for. The team is always willing to work through these new use cases with us to find solutions, and are very transparent about their future roadmap. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Sequence has changed the game for our finance team, by slotting in between engineering and finance to automate our revenue collection process. We previously had to manage files and workstreams across engineering, data, sales and finance, but Sequence was able to align all of these processes into one comprehensive tool Review collected by and hosted on G2.com.

Harun P.
HP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sequence?

The dashboard UI is great, made it easy for us to set-up our customers’ billing schedules with lots of flexibility built into the product. Also gives great visibility of our products and prices for everyone from sales to finance.

Want to also give a quick mention to the Sequence team’s help and dedication throughout the onboarding process. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

Once we implement more usage based pricing into our product it will be good to see the full benefits of Sequence. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

The dashboard has really helped streamline our sales to finance workflow, been very easy to train both the sales and finance operators to use the platform. Will be especially important as we scale and larger customers come in with more complex contracts. Review collected by and hosted on G2.com.