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Semrush Reviews & Product Details

TK
Technical SEO Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Semrush?

SEMRush gives great insights into many different parts of a website. From content analysis to technical SEO, SEMRush can really help you to improve your website. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

There is a limit on the active campaigns you can run at the same time, so if a few sites are being crawled, you can't re-crawl another site to see if you've implemented a fix for one of the issues. Review collected by and hosted on G2.com.

Recommendations to others considering Semrush:

If you need an easy to use service that will deconstruct your client's website and tell you bite-sized issues and how to fix them, then this is the product for you. It can be a little on the expensive side, but the insights that it provides are invaluable and will help you and your client to become better, which in the long run helps client retention. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

It's given a really good insight into the content on our client's website, so we can then create a great content strategy around this.

On the technical auditing side, we have drastically improved our clients website with the use of SEMRush. Before, clients came on board with thousands of issues, and some of these were fixed within the same day. Review collected by and hosted on G2.com.

Semrush Overview

What is Semrush?

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 87,000 paying customers. Semrush in numbers: - 808M desktop domain profiles and 32.1M mobile domain profiles - Over 43 trillion backlinks and over 25 billion URLs crawled per day on average - Over 24.3 billion keywords and 20M ideas for a single keyword - 30% of Fortune 500 companies use Semrush as their go-to marketing tool

Semrush Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Online Visibility and Content Marketing SaaS Platform

How do you position yourself against your competitors?

Our software helps marketers in companies of all sizes and industries to optimize their online visibility across key channels (from Search to Social Media and PR) and create engaging content for their users. Our reach data allows to discover great opportunities for growth, while workflow and tracking solutions help users to constantly run experiments and accurately measure results.


Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
290,411 Twitter followers
LinkedIn® Page
www.linkedin.com
2,099 employees on LinkedIn®
Ownership
NYSE: SEMR
Phone
1-855-814-4510
Description

Semrush is a leading online visibility management SaaS platform that has been used by 7,000,000 digital marketers worldwide. Back in 2008, Semrush started as a small group of SEO and IT specialists united by one mission—to make online competition fair and transparent with equal opportunities for everyone.
In 13 years, we've grown into an all-in-one marketing suite consisting of more than 50 products, tools and add-ons that help companies market better online. Our vision is to create the only tool a digital marketing team would ever need to improve their online marketing results, ensure a smooth workflow between team members and save time on routine tasks.
Semrush is a trusted data provider. Our information on online behavior is used by the largest media outlets around the world such as Bloomberg, The Washington Post, Reuters and others.


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Overview Provided by:

Recent Semrush Reviews

ML
Meghan L.Small-Business (50 or fewer emp.)
5.0 out of 5
"The King (or Queen) of SEO tools!"
There are so many features inside this platform. Keyword research, site health audits, content planning, local SEO, custom reports, and more. I am ...
DG
Dylan G.Mid-Market (51-1000 emp.)
5.0 out of 5
"Perfect All-in-One Solution for SEO"
I've been using Semrush for 15 years now, and it's always been my go-to SEO tool. As an SEO expert, Semrush provides so many different tools in one...
AS
Ankur S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Advance SEO Tools with all the SEO Tools Requirements"
The best part I like the keyword overview, magic tool and one of my best strategy builder tool where you can just give a seed keywords and semrush ...
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2,504 out of 2,505 Total Reviews for Semrush

4.5 out of 5
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2,504 out of 2,505 Total Reviews for Semrush
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4.5 out of 5

Semrush Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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AS
Digital Project Executive (SEO)
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Semrush?

The best part I like the keyword overview, magic tool and one of my best strategy builder tool where you can just give a seed keywords and semrush will give you the keywords buckets list that really helpful in increasing traffic.

Apart from the keyword research, the content marketing feature, backlink auditing features where you can identify the spammy link which is coming to your website and the last one is the my best because this is the most important part of SEO which is technical SEO . From identification to solution of errors in website of any projects. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Nothing till now, as from starting when I start my digital marketing career I have used the SEMrush. And I like very much this software for basic to advance SEO. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush has been incredibly helpful in improving my SEO strategies and overall website performance. One of the biggest challenges it solves for me is keyword research — it provides valuable insights into high-traffic, low-competition keywords, which makes planning my content much easier. I also rely heavily on its competitor analysis tools, which allow me to track what’s working for my competitors and adjust my strategy accordingly. The site audit feature has been a game-changer too, helping me identify and fix technical SEO issues that I might have otherwise missed. Additionally, the backlink analysis tool helps me monitor my link profile, spot harmful links, and find new opportunities for quality backlinks. I also find the SEO Writing Assistant particularly useful for optimizing my content, ensuring it’s both reader-friendly and search engine optimized. Overall, Semrush has saved me a lot of time and effort by streamlining my SEO tasks and helping me achieve better results. Review collected by and hosted on G2.com.

AK
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Semrush?

There a re a stack of great features in SEMRush and it integrates with tools such as GA4 and LI for better insights. The SEO dashboard is a great way to get a high level view of how you are tracking. and you can dig deeper into any issues and see how you compare over time. I also like the site audit tool, to fix any issues on a weekly basis that may be affecting our scores. The key word tracker is also great, and I have been able to research keywords and then use the tools to create content in our niche and seen us enter in the top 100, and move down to the top ten by finding the right balance of key word difficulty/ and how people are searching (i.e.: commercial versus navigational). Review collected by and hosted on G2.com.

What do you dislike about Semrush?

It's great that you can pull in your GA data for more accurate data on how your site is tracking. However, because of this, sometimes I think the competitor info may be inaccurate as it isn't pulling in the same way. So I have to keep this in mind. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Improved SEO and the ability to monitor our website for issues that may affect our rankings Review collected by and hosted on G2.com.

OF
Owner and photographer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Semrush?

SEMrush has been a game-changer for my small business.

As a solopreneur, having access to data is crucial. SEMrush helps me track keywords, monitor competitors, and improve my website's SEO.

The platform is easy to navigate, even for non-tech-savvy users. One of my favorite features is the keyword tracking and content optimization tools, which have also helped me grow our organic reach.

As with any tool, implementation takes time and consistency—but the results are worth it.

Highly recommend it if you're trying to grow and compete online with limited resources! Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The only real downside is the price of the Pro version.

As a small business, the cost can feel like a stretch—especially when you're just starting out. It’s definitely an investment.

That said, SEMrush does offer a free version with very helpful features, which is a great way to get started and see the value before committing. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Listing our business across all the right local directories is time-consuming and overwhelming.

SEMrush takes care of the heavy lifting, getting us listed where it matters most for local SEO.

It saves us hours of manual work and lets us focus on actually running the business. Review collected by and hosted on G2.com.

MM
Web and Technical Marketing Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Semrush?

SEMRush helps with so many aspects for site health in your SEO efforts. I review site audit weekly to clean up any errors or issues with the site that need attention. Position Tracking is another feature I use weekly to see the rise and fall of the position or our terms. This helps me share the store of any strengths in our content, but also any holes where we are slipping for content gaps. Backlinks is another feature I watch weekly, including Listing Management to assist with this effort. It's easy to implement other tools into SEMRush for additional data. It's easy to train another user on how to use the tool that may not be as web savvy. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I do wish there were more insights or suggestions made based on what data is shown for each area. I know Site Audit has this and can even assign portions to individuals. I wish this more global across the platform. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

- backlink management - see what we're gaining and losing

- listing management - helping with backlinks

- site audit - fix technical errors, including broken links, etc

- keyword positioning - helps with content gaps and what to optimize for - shows week over week tracking, which is huge for us

- competitor keywords - see what they optimize for or keywords used for a similar service

- backlinks - can create disavow list directly from the tool Review collected by and hosted on G2.com.

SB
Copywriter/Social Media Management
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Semrush?

I love everything about this tool. The post creation, the individualization for various platforms, the ability to tag existing accounts... the list is never-ending. I use it everyday in my job and would not want to miss it.

My favorite aspect is the incredibly detailed insights Semrush Analytics provides! It has helped me refine my entire process when creating a posting schedule.

I also really enjoy playing with the content AI insights, while this may not be perfect in execution, it has some pretty good ideas that provide inspiration when I feel stuck! Review collected by and hosted on G2.com.

What do you dislike about Semrush?

It's not really a dislike, but something that would be helpful for LinkedIn would be the option to paste an account link in case Semrush can't find the account on its own to ensure the right account gets tagged! Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Creating and maintaining a consistent posting schedule and creating SEO content that is also reader friendly! Review collected by and hosted on G2.com.

NR
SEO Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Semrush?

It's a comprehensive resource that allows me to track my clients' progress and challenges, keyword trends, mentions, and even social media! With a single tool, I can analyze multiple aspects, even syncing data from GSC, GMB, and my clients' social platforms. Truly a must-have tool! Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The only thing I don’t like is the social media posting feature. I can't verify the quality of my hashtags or select music to accompany the post—meaning the client has to approve a version different from the final one. I also don’t like that for previewing, the client has to log into my account, which disconnects me in the process. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

The social media analytics tool allows me to monitor and, most importantly, showcase my clients' progress, even in comparison to their key competitors. They can clearly see their competitors' strengths and track the gradual improvement of their own business. Additionally, I can highlight the number of posts, reels, and even stories published each month—content they might otherwise overlook. Review collected by and hosted on G2.com.

EM
Marketing Communications Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Semrush?

So easy to use, DETAILED analytics, super reliable. In almost 2 years of using the platform it never goes down. The tracker abilities and analytical reporting are incredible and so easy to use, much better than other social media software tools I've used. The calendar is extremely friendly and just flows together, all of it wraps in well and JUST MAKES SENSE. That's one of biggest issues I've seen with other software, data and action points are all over the place. Analytics are great, I have to show yearly reports and semrush makes that incredbily easy. Tools seems to be updated every so often, but the features aren't always the greatest. It's good to see an evolving tool though. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

There's a lot of "N/A" on certain reporting analytics, but that is pretty understandable. Being very picky here, but I think when looking at data over a year or more, the program lacks on the reporting. That being said, I don't think Meta or LinkedIn keep much data past a year, so pretty understandable. I would really enjoy more updates, and definitely try to have more tracker ablilites on LinkedIn. That was a huge loss for us. Customer support is lacking, with the FEW issues we've had, it's hard to get in contact with one account manager, and they seem to change out frequently. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Quality and CONSISTENT content. We post as much as we can, and I'm thankful to have a tool that can keep up with myself and my team. Review collected by and hosted on G2.com.

PC
Founder &amp; CTO
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Semrush?

There are way too many aspects to modern marketing to NOT have some type of platform to manage it all. Semrush IS that platform. It gives you all the tools you need to optimize and track the effectiveness of your marketing campaigns beyond what the typical Analytics tools provide.

It has been indispensable for SEO & SEM Management, and we have just begun using its Social Media capabilities and are using some tools and receiving some insights we did not have access to before. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

There's definitely a learning curve and integrations that require some technical know-how, so it may be a bit too advanced for some. Though the pricing is affordable even for small businesses, the costs can quickly ramp up when adding more of the additional a la carte options. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

The best part of Semrush is organizing everything in one place. We're not missing any glaring errors or significant opportunities for mprovement. Review collected by and hosted on G2.com.

ML
SEO Consultant &amp; Educator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Semrush?

Being an SEO consultant, I've tried a TON of other SEO tools and nothing compares to Semrush. I use it literally everyday. I love the depth of data they have, how easy it is to nvaigate and connect different tools together, and just how powerful it is at helping me see the gaps in my client's marketing strategies. Also a big fan of the AI updates they've made recently. In terms Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I do wish there was a "light" version so that I could recommend the tool to my DIY SEO students who don't have a huge budget and don't need all the bells & whistles, but would definitaly use the Keyword Magic Tool all the time. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush helps me do SEO keyword research with ease because their data is unmatched. And their SEO audit tool is what I use to be able to see "under the hood" of my clients websites. Review collected by and hosted on G2.com.

KF
Marketing &amp; Sales Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Semrush?

Allows us to see our digital marketing footprint. What works, what doesn't, what needs to be adjusted or improved. It provides a complete picture for our company to create further reach to our targeted audience. The Social AI tools are also impressive. It helps when running into "writers block" to find new ideas and have all of our analytics in one place along with scheduling systems instead of buying other additional tools.

The overall experience is easy to use, simple to implement and integrate into Google analytics as well as the overall website and social media profiles. Allowing us to see our short comings as well as our competitors strengths in one platform helps tremendously to close the gap or expand our market leading presence. I log in daily to use this tool even though SEO is a long term strategy. The helpful tips, guides, and strategy suggestions that are provided is an added bonus beyond what our current strategy entails. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The price point for small businesses can be a bit steep beyond the base level subscription. Those insights are incredibly valuable, so I understand the price. There's also a lot of additional add-ons that are good to have but not included in the base or even in some of the upper level subscriptions. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush provides all of our relevant data at our fingertips. We know how to better set up our pages on our website, can see social media posts that are doing well, where our audience is, how we can better serve them, and how our digital marketing efforts are affecting our search and ppc traffic. Review collected by and hosted on G2.com.