Semrush Features
What are the features of Semrush?
Metrics
- Sessions
- Search Rank
Tools
- Audience Insights
SEO Auditing & Monitoring
- SEO Alerting
- SEO Auditing
- SEO Change Tracking
- Technical SEO
SEO Content & Rankings
- Link Building
- Keyword Research
- SERP Rank Tracking
- Localization
SEO Reporting
- Competitor Analysis
- Data Visualization
- Custom Reports
- White Label
Top Rated Semrush Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Semrush Categories on G2
Filter for Features
Social Management
Social Analytics | Reports on the performance of social media posts and campaigns. This feature was mentioned in 205 Semrush reviews. | 87% (Based on 205 reviews) | |
Social Publishing | Based on 199 Semrush reviews. Allows the creation, management, and scheduling of content to be shared across social media channels. | 88% (Based on 199 reviews) | |
Social Engagement | See feature definition | Centrally manages social media content and conversations across multiple social channels. 196 reviewers of Semrush have provided feedback on this feature. | 85% (Based on 196 reviews) |
Social Ads | Provides features for managing and optimizing paid advertisements across social channels. 173 reviewers of Semrush have provided feedback on this feature. | 78% (Based on 173 reviews) | |
Campaign Planning | As reported in 147 Semrush reviews. Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. | 80% (Based on 147 reviews) | |
Hashtag Capabilites | As reported in 119 Semrush reviews. Monitor hashtags, their trends, and analytics across all social media platforms | 77% (Based on 119 reviews) |
Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. This feature was mentioned in 324 Semrush reviews. | 83% (Based on 324 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 319 reviewers of Semrush have provided feedback on this feature. | 83% (Based on 319 reviews) | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 306 Semrush reviews. | 79% (Based on 306 reviews) | |
Standard Event Tracking | Based on 280 Semrush reviews. Software automatically tracks standard user actions. | 77% (Based on 280 reviews) | |
Custom Event Tracking | As reported in 269 Semrush reviews. Able to set up custom variables to track any user activity on the site. | 74% (Based on 269 reviews) | |
Retention | As reported in 266 Semrush reviews. Accurately measure bounce rate. | 76% (Based on 266 reviews) | |
Return | Track user return rates and related metrics. This feature was mentioned in 267 Semrush reviews. | 75% (Based on 267 reviews) | |
Conversions | Track what proportion of users convert via a certain action. 277 reviewers of Semrush have provided feedback on this feature. | 76% (Based on 277 reviews) | |
Funnels | As reported in 262 Semrush reviews. See how many users proceed down a certain path to conversion. | 72% (Based on 262 reviews) | |
Sessions | As reported in 527 Semrush reviews. Accurately measure total web traffic and display data logically. | 82% (Based on 527 reviews) | |
Engagement | As reported in 515 Semrush reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | 83% (Based on 515 reviews) | |
Return | Based on 457 Semrush reviews. Track user return rates and related metrics. | 81% (Based on 457 reviews) | |
Conversions | As reported in 453 Semrush reviews. Track what proportion of users convert to customers via specific actions. | 79% (Based on 453 reviews) | |
Search Rank | Gives users accurate reflection of how their search ratings compare with competitors. 588 reviewers of Semrush have provided feedback on this feature. | 89% (Based on 588 reviews) |
Reporting
Real-Time Reporting | Based on 317 Semrush reviews. Obtain live data for who is currently accessing your site. | 81% (Based on 317 reviews) | |
Trending | Report on how any user activity has changed over time. 305 reviewers of Semrush have provided feedback on this feature. | 82% (Based on 305 reviews) | |
Retroactive Reporting | Report on user activity in the past and set up predictive models for the future. 289 reviewers of Semrush have provided feedback on this feature. | 79% (Based on 289 reviews) | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 292 Semrush reviews. | 78% (Based on 292 reviews) | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 288 Semrush reviews. | 78% (Based on 288 reviews) |
Unification Across Devices | As reported in 268 Semrush reviews. Able to unify user data across devices, recognizing returning users. | 77% (Based on 268 reviews) | |
Custom Reports and Dashboards | As reported in 304 Semrush reviews. Allows users to easily build customized reports and dashboards. | 81% (Based on 304 reviews) | |
Keyword Targeting | Based on 114 Semrush reviews. Enables users to search media channels for specific keywords, brand mentions, or topics | 90% (Based on 114 reviews) | |
Custom Reports | Allows users to build custom reports that can be shared with clients and stakeholders 103 reviewers of Semrush have provided feedback on this feature. | 90% (Based on 103 reviews) | |
Dashboards | Provides dashboards for quick visualizations of relevant media coverage and analytics 112 reviewers of Semrush have provided feedback on this feature. | 92% (Based on 112 reviews) |
Other
User Data | As reported in 280 Semrush reviews. Able to access user-specific data such as location, language, gender, and activity while on the site. | 78% (Based on 280 reviews) | |
Site Search Reporting | As reported in 294 Semrush reviews. Report on keywords used in internal searches. | 81% (Based on 294 reviews) | |
Load Time Monitoring | Based on 284 Semrush reviews. Track load times on different devices and systems. | 78% (Based on 284 reviews) | |
Campaign Tracking | Based on 286 Semrush reviews. Analyze inbound marketing traffic to identify which campaigns are working best. | 81% (Based on 286 reviews) | |
E-Commerce | Based on 254 Semrush reviews. Track revenue and transactions. | 76% (Based on 254 reviews) | |
Promotional Messages | See feature definition | As reported in 235 Semrush reviews. Able to deploy promotional or other pop-up messages based on user actions. | 71% (Based on 235 reviews) |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. 253 reviewers of Semrush have provided feedback on this feature. | 77% (Based on 253 reviews) |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 261 reviewers of Semrush have provided feedback on this feature. | 77% (Based on 261 reviews) | |
QA Testing | As reported in 253 Semrush reviews. Able to test that event and variable setup are reporting data accurately. | 75% (Based on 253 reviews) | |
Performance and Reliability | As reported in 305 Semrush reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 85% (Based on 305 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 296 Semrush reviews. | 82% (Based on 296 reviews) |
Social Functionality
Social Functionality | Based on 83 Semrush reviews. Product functionality for social advertising. | 88% (Based on 83 reviews) |
Campaign Management
Campaign Dashboard | As reported in 81 Semrush reviews. Overview of all media purchases and campaigns in a single interface. | 91% (Based on 81 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 80 Semrush reviews. | 88% (Based on 80 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. 81 reviewers of Semrush have provided feedback on this feature. | 87% (Based on 81 reviews) | |
Bulk Editing | Based on 74 Semrush reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 86% (Based on 74 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 75 Semrush reviews. | 86% (Based on 75 reviews) | |
Brand Safety | Based on 76 Semrush reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 85% (Based on 76 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 74 Semrush reviews. | 85% (Based on 74 reviews) | |
Frequency Capping | Allows marketer to set a limit on how many times a consumer sees their ad. 76 reviewers of Semrush have provided feedback on this feature. | 84% (Based on 76 reviews) | |
Budget Pacing | As reported in 75 Semrush reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 83% (Based on 75 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. 79 reviewers of Semrush have provided feedback on this feature. | 86% (Based on 79 reviews) | |
Rich Media Capabilties | Based on 75 Semrush reviews. Supports rich media display and video ads that involve user interaction. | 85% (Based on 75 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. 73 reviewers of Semrush have provided feedback on this feature. | 82% (Based on 73 reviews) | |
Mobile Rich Media Capabilities | As reported in 76 Semrush reviews. Supports rich media mobile ads that involve user interaction. | 83% (Based on 76 reviews) |
Targeting
Targeting | Based on 78 Semrush reviews. Able to target desired audiences based on demographics and behavior variables. | 86% (Based on 78 reviews) | |
Retargeting | Based on 75 Semrush reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 84% (Based on 75 reviews) | |
Geo-Targeting | Based on 73 Semrush reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 85% (Based on 73 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 73 Semrush reviews. | 87% (Based on 73 reviews) |
Platform
API / Integrations | As reported in 76 Semrush reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | 85% (Based on 76 reviews) | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. 83 reviewers of Semrush have provided feedback on this feature. | 87% (Based on 83 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 82 Semrush reviews. | 90% (Based on 82 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 83 reviewers of Semrush have provided feedback on this feature. | 90% (Based on 83 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. This feature was mentioned in 79 Semrush reviews. | 87% (Based on 79 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 78 reviewers of Semrush have provided feedback on this feature. | 86% (Based on 78 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 73 reviewers of Semrush have provided feedback on this feature. | 84% (Based on 73 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 75 reviewers of Semrush have provided feedback on this feature. | 85% (Based on 75 reviews) | |
Notifications | Based on 78 Semrush reviews. Alerts marketer of the performance of particular campaigns. | 85% (Based on 78 reviews) | |
Search | Based on 201 Semrush reviews and verified by the G2 Product R&D team. Provides users with search tools in order to find the data they need quickly | 88% (Based on 201 reviews) | |
User, Role, And Access Management | Based on 181 Semrush reviews and verified by the G2 Product R&D team. Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 84% (Based on 181 reviews) | |
Mobile User Support | Based on 157 Semrush reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices, including phone and tablet devices | 77% (Based on 157 reviews) | |
Alerts | Based on 180 Semrush reviews and verified by the G2 Product R&D team. Provides features for email and messaging alerts surrounding contact and company updates | 84% (Based on 180 reviews) | |
Collaboration | Based on 155 Semrush reviews and verified by the G2 Product R&D team. Allows multiple users to access and collaborate on the platform | 81% (Based on 155 reviews) | |
Compliance | Provides features for users to follow domestic and international privacy and data colelction compliance laws This feature was mentioned in 151 Semrush reviews. | 83% (Based on 151 reviews) |
Reports & Dashboards
Report Customizability | Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. 242 reviewers of Semrush have provided feedback on this feature. | 84% (Based on 242 reviews) | |
Report Exporting | Based on 249 Semrush reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file. | 89% (Based on 249 reviews) | |
Scalability | As reported in 236 Semrush reviews. Allows marketer to add, track, and measure a multitude of social media accounts. | 87% (Based on 236 reviews) | |
White Label | Based on 174 Semrush reviews. Offers a white labeling service for agencies or resellers to customize platform branding. | 79% (Based on 174 reviews) |
Social Analytics
Competitor Analysis | Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. 256 reviewers of Semrush have provided feedback on this feature. | 88% (Based on 256 reviews) | |
Follower Analysis | Analyzes and illustrates follower information such as demographics, location, interests, etc. This feature was mentioned in 238 Semrush reviews. | 85% (Based on 238 reviews) | |
Post Performance | Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. This feature was mentioned in 243 Semrush reviews. | 88% (Based on 243 reviews) | |
Paid Campaign Tracking | Tracks and measures the success of paid advertising initiatives run on social media sites. 212 reviewers of Semrush have provided feedback on this feature. | 82% (Based on 212 reviews) | |
Hashtag Analytics | Analyzes the performance of hashtags and identifies popular or trending hashtags. This feature was mentioned in 182 Semrush reviews. | 81% (Based on 182 reviews) | |
Sentiment Analysis | As reported in 179 Semrush reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. | 81% (Based on 179 reviews) |
Tools
Audience Insights | Based on 535 Semrush reviews. Helps users understand audience demographics and evaluate visitor behavior | 82% (Based on 535 reviews) |
Marketing Operations
ROI Tracking | Based on 267 Semrush reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 79% (Based on 267 reviews) | |
Data Collection | Based on 285 Semrush reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 85% (Based on 285 reviews) | |
Customer Insights | Based on 280 Semrush reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 82% (Based on 280 reviews) | |
Multi-User Access | Based on 257 Semrush reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 80% (Based on 257 reviews) |
Campaign Activity
Campaign Insights | Based on 270 Semrush reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 85% (Based on 270 reviews) | |
Reports and Dashboards | Based on 307 Semrush reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 87% (Based on 307 reviews) | |
Campaign Stickiness | Based on 247 Semrush reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 79% (Based on 247 reviews) | |
Multichannel Tracking | Based on 261 Semrush reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 82% (Based on 261 reviews) | |
Brand Optimization | Based on 283 Semrush reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 83% (Based on 283 reviews) | |
Predictive Analytics | Based on 237 Semrush reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 80% (Based on 237 reviews) |
Grammar
Grammar Check | Checks for grammar errors like misspellings, sentence run-on, etc. 87 reviewers of Semrush have provided feedback on this feature. | 88% (Based on 87 reviews) | |
Tone Check | As reported in 88 Semrush reviews. Evaulates emotional tone of words written. | 85% (Based on 88 reviews) | |
Sentence Formatting | Ensures sentences are formatted properly. 86 reviewers of Semrush have provided feedback on this feature. | 87% (Based on 86 reviews) |
Formatting
Plagiarism Check | Checks for instances of plagirism. This feature was mentioned in 86 Semrush reviews. | 84% (Based on 86 reviews) | |
Style Editor | Evalutes that work has been done within the guildlines of a given writing style (MLA, APA, Chicago, etc.). 81 reviewers of Semrush have provided feedback on this feature. | 83% (Based on 81 reviews) | |
Citation Finder | As reported in 78 Semrush reviews. Finds and formats citations for works mentioned. | 81% (Based on 78 reviews) |
Content
Idea Recommendation | Based on 95 Semrush reviews. Recommends ideas for topics based on the content written. | 86% (Based on 95 reviews) | |
Content Generation | Generates sentences, paragraphs, or papers based on sample text or a topic. 87 reviewers of Semrush have provided feedback on this feature. | 84% (Based on 87 reviews) | |
Form Generation | As reported in 73 Semrush reviews. Generates a form based on information presented. | 78% (Based on 73 reviews) |
Product Type
Standalone Application | Based on 81 Semrush reviews. Application is available as a standlone product. | 85% (Based on 81 reviews) | |
Plugin | Based on 80 Semrush reviews. Application is available as a plugin used with another document creation product. | 80% (Based on 80 reviews) |
Listing Management
Network Directory | Based on 179 Semrush reviews and verified by the G2 Product R&D team. Ability to submit location data to a wide variety of digital services | 86% (Based on 179 reviews) | |
Data Aggregators | Based on 175 Semrush reviews and verified by the G2 Product R&D team. Ability to submit location data to major aggregators | 82% (Based on 175 reviews) | |
Duplicate Monitoring | Based on 178 Semrush reviews and verified by the G2 Product R&D team. Consistently monitors search engines and directories and removes duplicate listings | 83% (Based on 178 reviews) | |
Optimization | Based on 190 Semrush reviews and verified by the G2 Product R&D team. Offers the ability to enhance listings with menus, photos, videos, or other rich data | 85% (Based on 190 reviews) |
Performance
Real-Time Updates | Based on 196 Semrush reviews and verified by the G2 Product R&D team. Changes to location data are synced across listings immediately and in real time | 82% (Based on 196 reviews) | |
Analytics | Based on 200 Semrush reviews and verified by the G2 Product R&D team. Provides data or insights into listing performance and engagement | 87% (Based on 200 reviews) |
Local Search Optimization
Rank Tracking | Based on 443 Semrush reviews and verified by the G2 Product R&D team. Monitor and report on ranking in local search results | 89% (Based on 443 reviews) | |
Online Listings | Based on 407 Semrush reviews and verified by the G2 Product R&D team. Report on local citations and distribute accurate listing data to directories and search engines | 85% (Based on 407 reviews) | |
Google My Business | Based on 378 Semrush reviews and verified by the G2 Product R&D team. Optimize or automate content for Google My Business | 85% (Based on 378 reviews) | |
Reputation Management | Based on 389 Semrush reviews and verified by the G2 Product R&D team. Monitor online reviews and brand reputation | 84% (Based on 389 reviews) | |
Social Media | Based on 379 Semrush reviews and verified by the G2 Product R&D team. Integrate with social media and offer management or automation tools | 81% (Based on 379 reviews) | |
Dashboards and Reporting | Based on 434 Semrush reviews and verified by the G2 Product R&D team. Provide insights and data visualizations from a comprehensive dashboard | 89% (Based on 434 reviews) |
Platform Basics
Centralized Platform | Provides a centralized platform for all competitive intelligence for teams to review and analyze. 399 reviewers of Semrush have provided feedback on this feature. | 85% (Based on 399 reviews) | |
Web Tracking | Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. 415 reviewers of Semrush have provided feedback on this feature. | 87% (Based on 415 reviews) | |
Drag & Drop Scheduling | Ability to drag and drop projects and tasks within a marketing calendar. This feature was mentioned in 87 Semrush reviews. | 87% (Based on 87 reviews) | |
Project and Task Lists Organization | As reported in 84 Semrush reviews. Ability to organize recurring projects and tasks into standardized workflows. | 82% (Based on 84 reviews) | |
Team Member Roles | Based on 76 Semrush reviews. Ability to assign team members specific roles on specific projects. | 82% (Based on 76 reviews) | |
Automated Alerts and Notficiations | Based on 87 Semrush reviews. Ability to send automated alerts and notifications when projects have been updated and/or compelted. | 85% (Based on 87 reviews) | |
Benchmarking | Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance This feature was mentioned in 107 Semrush reviews. | 87% (Based on 107 reviews) | |
Ad Creatives | As reported in 92 Semrush reviews. Provide data around competitor's ad copy and can rank by popularity. | 78% (Based on 92 reviews) | |
Paid Search Data | Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines. This feature was mentioned in 108 Semrush reviews. | 84% (Based on 108 reviews) |
Platform Data
Channel Acquisition | As reported in 374 Semrush reviews. Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. | 82% (Based on 374 reviews) | |
Alerts | Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise. 96 reviewers of Semrush have provided feedback on this feature. | 83% (Based on 96 reviews) | |
Data Access | As reported in 102 Semrush reviews. Ability to provide reporting and data exporting around paid search intelligence competitor data. | 85% (Based on 102 reviews) | |
Web Traffic | Ability to track the amount of traffic brought to competitors’ websites through PPC. 110 reviewers of Semrush have provided feedback on this feature. | 88% (Based on 110 reviews) | |
Subdomains | As reported in 97 Semrush reviews. Provides data around which subdomains competitors are directing their paid traffic to most often. | 84% (Based on 97 reviews) |
Platform Content
Battlecards | Based on 318 Semrush reviews. Ability to create battlecards to showcase comparison of your products or services against multiple competitors. | 75% (Based on 318 reviews) |
Platform Reporting
Customizable Dashboard | Allows users to create a customizable dashboard to curate and highlight specific competitive data. 388 reviewers of Semrush have provided feedback on this feature. | 81% (Based on 388 reviews) | |
Benchmark Reporting | Based on 398 Semrush reviews. Provides competitive benchmarking and monitors growth and market share over time. | 84% (Based on 398 reviews) |
Content Planning
Task Assignment | Ability to assign content tasks to writers, designers, and editors. This feature was mentioned in 80 Semrush reviews. | 83% (Based on 80 reviews) | |
Content Scheduling | As reported in 91 Semrush reviews. Ability to schedule content distribution across multiple channels (i.e. social media, email, digital ads, etc.) | 88% (Based on 91 reviews) |
Other Features
Integrations | Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc. 88 reviewers of Semrush have provided feedback on this feature. | 85% (Based on 88 reviews) | |
Reporting | Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders. This feature was mentioned in 74 Semrush reviews. | 89% (Based on 74 reviews) |
SEO Auditing & Monitoring
SEO Alerting | Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. 684 reviewers of Semrush have provided feedback on this feature. | 88% (Based on 684 reviews) | |
SEO Auditing | Based on 535 Semrush reviews. Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. | 92% (Based on 535 reviews) | |
SEO Change Tracking | Based on 521 Semrush reviews. Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups. | 90% (Based on 521 reviews) | |
Technical SEO | As reported in 522 Semrush reviews. Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. | 90% (Based on 522 reviews) |
SEO Content & Rankings
Link Building | Based on 1154 Semrush reviews. Provides tools for backlink analysis and identifies relevant link building opportunities. | 82% (Based on 1,154 reviews) | |
Keyword Research | As reported in 1253 Semrush reviews. Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. | 91% (Based on 1,253 reviews) | |
SERP Rank Tracking | Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc. 1180 reviewers of Semrush have provided feedback on this feature. | 88% (Based on 1,180 reviews) | |
Localization | Provides keyword ranking data based on geographic location and device type. 602 reviewers of Semrush have provided feedback on this feature. | 83% (Based on 602 reviews) | |
Content Insights | Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. This feature was mentioned in 512 Semrush reviews. | 86% (Based on 512 reviews) |
SEO Reporting
Competitor Analysis | See feature definition | Based on 1230 Semrush reviews. Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc. | 89% (Based on 1,230 reviews) |
Data Visualization | Based on 683 Semrush reviews. Displays rankings and key metrics visually, such as through charts or graphs | 86% (Based on 683 reviews) | |
Custom Reports | Enables users to build customized SEO reports 639 reviewers of Semrush have provided feedback on this feature. | 84% (Based on 639 reviews) | |
White Label | As reported in 524 Semrush reviews. Enables users to add their own branding to SEO reports | 80% (Based on 524 reviews) |
Content & Collaboration
Content Calendar | Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. This feature was mentioned in 171 Semrush reviews. | 88% (Based on 171 reviews) | |
Approval Workflows | As reported in 159 Semrush reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing. | 81% (Based on 159 reviews) | |
Content Creation | Based on 141 Semrush reviews. Provides features for creating or editing social media assets. | 82% (Based on 141 reviews) |
Media Channels
Online Media | As reported in 97 Semrush reviews. Monitors online media such as blogs, websites, and social media | 86% (Based on 97 reviews) |
Geographic Coverage
National Media | Monitors media channels at the national level This feature was mentioned in 83 Semrush reviews. | 82% (Based on 83 reviews) | |
International Media | Monitors international news coverage 75 reviewers of Semrush have provided feedback on this feature. | 81% (Based on 75 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 71 Semrush reviews. | 85% (Based on 71 reviews) |
Grammar Tools
Vocabulary Recommendations | Recommends synonyms for typed words. 18 reviewers of Semrush have provided feedback on this feature. | 84% (Based on 18 reviews) | |
Sentence Rephrasing | As reported in 21 Semrush reviews. Provides alternative sentence phrasings. | 90% (Based on 21 reviews) | |
Dictionary | Provides a built-in dictonary. 17 reviewers of Semrush have provided feedback on this feature. | 80% (Based on 17 reviews) |
Writing Support
Text Reader | As reported in 19 Semrush reviews. Reads back written text via audio. | 74% (Based on 19 reviews) | |
Machine Translation | As reported in 18 Semrush reviews. Offers built-in machine translation. | 83% (Based on 18 reviews) | |
Custom Style Guides | Allow users to create custom style guides widely available across an organization. 19 reviewers of Semrush have provided feedback on this feature. | 74% (Based on 19 reviews) | |
Reporting | As reported in 19 Semrush reviews. Generates reports concerning personal writing habits, common errors, etc. | 77% (Based on 19 reviews) |
Software Availability
Word Processor | Based on 19 Semrush reviews. Software provides a built-in word processor, allowing users to enter text directly into the application. | 85% (Based on 19 reviews) | |
Integrations | Software integrates with other tools, allow users to utilize its features within other applications. 18 reviewers of Semrush have provided feedback on this feature. | 83% (Based on 18 reviews) | |
Browser Plug-In | As reported in 19 Semrush reviews. Software is available as a browser plug-in. | 71% (Based on 19 reviews) |
Planning
Collaborative Editorial Calendars / Scheduling Content | As reported in 269 Semrush reviews. Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. | 80% (Based on 269 reviews) | |
Scheduling Integration | Create content plans or calendars for multiple users and schedule content in advance. 147 reviewers of Semrush have provided feedback on this feature. | 78% (Based on 147 reviews) |
Data collection
Natural Language Processing (NLP) | Provides NLP features for filtering data collection down to specific data points This feature was mentioned in 140 Semrush reviews. | 78% (Based on 140 reviews) | |
Data Sources | Based on 167 Semrush reviews and verified by the G2 Product R&D team. Provides a wide selection of data sources for aggregated news and MARKET data | 83% (Based on 167 reviews) | |
Custom Research Sources | Based on 158 Semrush reviews and verified by the G2 Product R&D team. Allows users to make custom data collection queries | 83% (Based on 158 reviews) | |
Lead Enrichment | Based on 140 Semrush reviews and verified by the G2 Product R&D team. Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy | 77% (Based on 140 reviews) | |
Advanced Data Collection | As reported in 158 Semrush reviews. Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, | 82% (Based on 158 reviews) |
Segment Trending
Web | Based on 188 Semrush reviews and verified by the G2 Product R&D team. Provides features for tracking competitors websites including information such as pricing changes or new product features | 87% (Based on 188 reviews) | |
Social | Based on 178 Semrush reviews and verified by the G2 Product R&D team. Provides features for tracking competitor activity on social media | 82% (Based on 178 reviews) | |
Benchmarks | Based on 183 Semrush reviews and verified by the G2 Product R&D team. Allows users to benchmark their product against other competitors in order to understand competitive position in the market | 84% (Based on 183 reviews) | |
Finance | Based on 146 Semrush reviews. Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations | 76% (Based on 146 reviews) |
Analysis
Custom Dashboards | Allows users to create custom market intellignece dashboards This feature was mentioned in 178 Semrush reviews. | 84% (Based on 178 reviews) | |
Reports | Based on 200 Semrush reviews and verified by the G2 Product R&D team. Allows users to build and export reports for market data | 86% (Based on 200 reviews) | |
Integrations | Based on 161 Semrush reviews and verified by the G2 Product R&D team. Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software | 83% (Based on 161 reviews) |
Marketing Campaign Performance
Performance and ROI Tracking | Ability to track marketing campaign performance and return on investment (ROI). 65 reviewers of Semrush have provided feedback on this feature. | 84% (Based on 65 reviews) | |
Activity Tracking | Based on 67 Semrush reviews. Ability to compare marketing plans to historical activity. | 87% (Based on 67 reviews) |
Publishing
Execute Content Publication | Based on 150 Semrush reviews. Ability to publish content either from the source it was created or through a third party. | 78% (Based on 150 reviews) |
Social Media
Social Media Integration | Create and publication of content for social media platforms. This feature was mentioned in 150 Semrush reviews. | 78% (Based on 150 reviews) |
