Twilio Segment Reviews & Product Details - Page 5

Data Quality and User Expeirence is great Review collected by and hosted on G2.com.

There are other other tools as well in the market provioding the same thing at a very much lower rate and much better docs and support Review collected by and hosted on G2.com.

Inflow and outflow of data.

Help in managing multiple data source at once.

Integration with all leading tools.

Ease to manage. Review collected by and hosted on G2.com.

Need technical expertise to setup.

Customer support available only through mail or help documents. Review collected by and hosted on G2.com.

Super easy to implement, ability to track multiple source and easilty connect the data. In addition, the integrations are super easy to set. Review collected by and hosted on G2.com.

1. It get's super expensive once you grow and start sending many events.

2. It requires code to disable an intergration from a source. Review collected by and hosted on G2.com.

Twilio Segment brings together clean, consented customer data for real - time insights so you can know each individual like they are your only customer Review collected by and hosted on G2.com.

It is resource intensive, has limited built-in analytics Review collected by and hosted on G2.com.

It also provides analysis on the data collection. Review collected by and hosted on G2.com.

NIche targeting on the small set of audiences relating to less reached group Review collected by and hosted on G2.com.

The technology has always been impressive, but Segment has managed to iterate and evolve with the challenges and needs many of our clients face. They've been great partners and together we've been able to realize tangible and at bottom-line boosting value for our respective customers. Review collected by and hosted on G2.com.

The downside of Segment is that, like any CDP, you have to be pretty committed to it long term as it will be very entrenched in your digital ecosystem. That's not necessarily a Segment-specific problem, but it is very important that customers (especially those with little knowledge in the space or are less technically sophisticated) understand what they are signing up for (and how to realize value). Review collected by and hosted on G2.com.

Ease of use, simple visualization, easy to instrument and implement Review collected by and hosted on G2.com.

Hard to tell when a data connection is no longer working Review collected by and hosted on G2.com.

A few key highlights with Segment:

1. Lots of pre-built integrations to hook into existing customer data sources and destinations

2. Identity resolution capabilities to merge duplicate customers and resolve identities when partial information is available

3. The realtime Profile API enabling personalization of internal products with the rich customer profiles available within the Segment CDP Review collected by and hosted on G2.com.

Although the Protocols add-on looks particularly valuable (provides a way to centralize tracking plans and provide some rigor on what data is entering the CDP), it is priced quite steeply. Review collected by and hosted on G2.com.

The easy interface to navigate audiences. Review collected by and hosted on G2.com.

The features to tweak audiences are limited. Review collected by and hosted on G2.com.

Powerful tool to collect all the data necessary to funnel into all the tools that we use today to understand our users, to optimize marketing campaigns, reach the right target audience and all of that with well-built integrations! Review collected by and hosted on G2.com.

Nothing in particular that comes to mind Review collected by and hosted on G2.com.