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Twilio Segment Reviews & Product Details - Page 2

Twilio Segment Overview

What is Twilio Segment?

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com.

Twilio Segment Details
Product Website
Languages Supported
English
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Product Description

Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

How do you position yourself against your competitors?

Whether you’re updating your product, answering a support ticket, or personalizing an email, bad data leads to bad outcomes. Segment is the easiest way to ensure every team can trust and use your first-party customer data. Our platform collects data through one API where data can be cleaned and standardized. We offer the most complete toolkit to enforce a common data dictionary and standards. And we help you create real-time user profiles to use across 300+ tools to power your decisions, move faster, and personalize user experiences.


Seller Details
Seller
Twilio
Company Website
Year Founded
2008
HQ Location
San Francisco, CA
Twitter
@twilio
82,099 Twitter followers
LinkedIn® Page
www.linkedin.com
6,348 employees on LinkedIn®
Ownership
NYSE: TWLO
Total Revenue (USD mm)
$1,761
Description

Twilio is a cloud communications platform that enables developers and businesses to integrate various communication capabilities into their applications. It offers services such as voice, SMS, video, and email, allowing users to connect with customers through multiple channels. Twilio provides APIs and tools that simplify the process of building and scaling communication features, making it easier for companies to enhance customer engagement and streamline communication workflows. For more information, visit their website at https://www.twilio.com.


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Overview Provided by:

Twilio Segment Integrations

(2)
Verified by Twilio Segment

Recent Twilio Segment Reviews

AM
Alejandro M.Mid-Market (51-1000 emp.)
3.5 out of 5
"GREAT IDEA, GREAT EXECUTION, CAN GET PRETTY EXPENSIVE"
Twilio Segment It is a pretty straightforward software, that can help a business avoid complications when dealing with large teams handling custome...
RB
Robert B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Segment Review - Data"
How we can query our data warehouse within segment.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Its fine"
Segment does make integrations pretty quick, and most of it can be done without an engineer. That is pretty incredible.

Twilio Segment Media

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557 Twilio Segment Reviews

4.5 out of 5
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557 Twilio Segment Reviews
4.5 out of 5
557 Twilio Segment Reviews
4.5 out of 5

Twilio Segment Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Human Resources
IH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Twilio Segment?

The thing I love most about Segment is the ability to track what events users are doing on your website. The data that can be tracked and what is output is amazing. It can be a little difficult to ascertain the differences between the different timestamps but the provided documentation clears that confusion up immensely. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

As an analyst, the thing I dislike about Segment is 0 SSH tunneling offering for Redshift (at least at the tier that my company is on), this has us set up an external rds to recieve that data, which gives another barriar of access to those who need to troubleshoot the data. Review collected by and hosted on G2.com.

What problems is Twilio Segment solving and how is that benefiting you?

The main problem Segment is solving for us is we're able to track at a very granular level what users are doing on our website. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Twilio Segment?

Very easy to connect the different components of the business with Segment. Used across almost all of our different technologies. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

To be honest, do not really have a bad experience with segment. Review collected by and hosted on G2.com.

What problems is Twilio Segment solving and how is that benefiting you?

Reverse ETL the different facets of our business and tracking data across different teams. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Twilio Segment?

Segment is a very user friendly tool and is affordable for small businesses Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

Segment isn't great for scalability and will become expensive over time Review collected by and hosted on G2.com.

What problems is Twilio Segment solving and how is that benefiting you?

Segment was connecting various data sources in our environment to Amplitude making analysis easier on the team Review collected by and hosted on G2.com.

HS
Sr. Director, Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Twilio Segment?

Segment has the most robust integration library and is infinitely customizable. This is a great source of truth. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

It definitely requires dedicated expertise to run and manage. Review collected by and hosted on G2.com.

What problems is Twilio Segment solving and how is that benefiting you?

Segment is our source of truth when it comes to customer data. We leverage Segment to connect data from our various platforms and sync is seamlessly from one place. It helps make it so much easier to get systems to talk to each other, whether that's in financial systems, data analysis or marketing automation. Review collected by and hosted on G2.com.

JA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Twilio Segment?

I enjoy the functionality of what it provides when haveing to connect multiple systems. It is easy to use for gaining weekly diagnostic data on what is being routed through the system. We reled heavily when implimenting Segment on their support team to ensure that everything was implimented smoothly. Access to their webinars are also a valuable resourse for Segment specific training as well as industry training. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

It is an extensive system so there is a lot to learn and get set ups so the integration process is not an easy one if you are combining many systems. Review collected by and hosted on G2.com.

What problems is Twilio Segment solving and how is that benefiting you?

Segment is able to help ensure that all our companies systems are talking to each other more seamlessly. When merging many old and new, internal and external systems, Segment helps them all play well together so people don't fall through the cracks. Review collected by and hosted on G2.com.

IS
Community manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Twilio Segment?

useful in integrating across multiple channels for a single source of truth on customer events, was pretty straightforward to set up, and haven't had any downtime issuers Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

since I didn't implement I can't say if it was difficult to set up or continually manage. since it integrates pretty seamlessly across different tools I can't really think of a downside. Review collected by and hosted on G2.com.

What problems is Twilio Segment solving and how is that benefiting you?

customer event and data tracking- through segment we're able to follow user journeys and connect data across tools Review collected by and hosted on G2.com.

RA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Twilio Segment?

I have been using this application and by far this proves to be a wonder. The best about this is that it can collect data from so many sources whether it be website or marketing campaigns etc. it also helps clean the messy data and transform it into the usable ones. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

As our customer database is quite use so it is quite expensive on that front is what I feel. Review collected by and hosted on G2.com.

What problems is Twilio Segment solving and how is that benefiting you?

As I have mentioned, it cleans up the data and make it more usable. The integration with our sources is on another level. Just forget manually adding data into every tool. It's that good for marketing analytics. Review collected by and hosted on G2.com.

PV
Database and Project Management Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about Twilio Segment?

Easy to Use, Unified Data Management across multiple sources, Simplified Data Collection and implementation of dashboards, Great Customer Support. Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

Big learning curve, moderately high cost considerations, Occasional service disruptions

Customization limitations. Review collected by and hosted on G2.com.

What problems is Twilio Segment solving and how is that benefiting you?

It steamlined data from across the board from various sources like mailchimp, node.js, applications from phone , GA4 and more multiple connectors we use. It basically is our data hub. Review collected by and hosted on G2.com.

JS
Data Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Twilio Segment?

It allows me to connect data from multiple sources to one warehouse Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

When a sync breaks the error messages are very difficult to decifer. You must write into support for technical help rather than ability to peel back more technical connections on own. Support has not been the most useful. Review collected by and hosted on G2.com.

What problems is Twilio Segment solving and how is that benefiting you?

Allowing for segment events in our app. Review collected by and hosted on G2.com.

SL
Sales & Marketing Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about Twilio Segment?

Simplifies data collection

Seamless integration: can connect with other tools and systems

User friendly interface

Time saving

Enhance decision making Review collected by and hosted on G2.com.

What do you dislike about Twilio Segment?

Growing costs may become a worry over time

Customization can be tricky for advanced settings Review collected by and hosted on G2.com.

What problems is Twilio Segment solving and how is that benefiting you?

Data fragmentation: centralize and unifies customer data from various sources

Integration complexity: segments simplifies the process of integration new tools and platforms with existing system

Data silos: by breaking down data silos, segments facilitates seamless data flow between different departments and systems within an organization Review collected by and hosted on G2.com.