Salesforce Marketing Cloud Suite Reviews

Salesforce is a powerhouse for marketing because it brings everything—customer data, automation, analytics, and AI—into one place. With tools like Marketing Cloud, businesses can personalize campaigns, track customer interactions, and automate emails, social media, and ads with ease. The AI-powered insights help predict customer behavior, so you’re not just guessing what works. Plus, the integration with sales and service means marketing efforts actually connect to real business results. If you want a platform that streamlines everything and helps drive engagement, Salesforce is hard to beat. Review collected by and hosted on G2.com.

Salesforce can be overwhelming, especially for small teams or those new to CRM and marketing automation. The platform is packed with features, but that also means a steep learning curve and a complex setup process. Pricing can be a big downside too. Review collected by and hosted on G2.com.

The functionality I appreciate most about Salesforce Marketing Cloud Account Engagement is the capability to assist me in meeting hyper-personalization at scale. With so many tools and features, it is easy to design entire campaigns that are customized to suit my customers’ needs and interests. Review collected by and hosted on G2.com.

Though Salesforce Marketing Cloud Account Engagement has proved to be one of the strength tools in our marketing, there are a couple of areas to which I object.

One of the biggest challenges is the platform's complexity. With all the tools and features at your disposal, it can be overwhelming to learn and master. This has produced a steep learning curve for some of our employees, which has slowed adoption and implementation.

The second category to mention is that of expense. With any enterprise-level solution, Salesforce Marketing Cloud Account Engagement is not inexpensive. While the payoff is certainly worth the investment, it will be a barrier to entry for some smaller or low-budgeted companies. Review collected by and hosted on G2.com.

I liked the seamless integration aspect of having the information for said particular potential customer or client on hand. I was able to quickly know the basic information of the customer before making a call or getting in touch with said person. Review collected by and hosted on G2.com.

I don't believe this was a salesforcce issue but more of our department issue in that there was no structure or consistency when inputting the customer or clients data. Titles were all over the place and it was a case of there being multiple instances of the same account or lead being worked on. Review collected by and hosted on G2.com.

This is the best powerful cloud based email marketing software which sends a large group of the bulk mails to the targeted audience/customers . Best things i like about salesforce email studio are multiple automation functions, creating dynamic emails and target campaigns

Features include email guardrails, mobile optimized emails, content blocks,customized email templates.

The software delivers robust automation tools that stream line reporting email send-outs and other stages of the email marketing process. This solution takes the hassle out email marketing processing and enabling market managers to focus on creating, launching and managing the campaigns Review collected by and hosted on G2.com.

The very disliking part of this software is its hard to share lists emails reports etc between multiple business units visual editor in emails is glitch and has a lot of the technical issues. Its hard to organize different level of user permission for different employees Review collected by and hosted on G2.com.

I've been using Salesforce Marketing Cloud Engagement for a while now, and I honestly can't imagine our marketing team without it. It's been a game-changer for us, especially because it integrates so seamlessly with our Trezzure system and Commerce Cloud.

One of the things I love most is how easy it is to create personalized campaigns. For instance, when a customer abandons their cart, we can quickly set up a targeted email campaign with a special offer to encourage them to complete their purchase. It's like having a personal assistant helping us out with our marketing.

Another big plus is the Content Builder. It's super user-friendly, even for someone who isn't a design whiz like me. I can easily drag and drop elements to create professional-looking emails without spending hours tweaking code.

Plus, the integration with Google Analytics has been a goldmine for our team. We can see exactly how our customers are interacting with our emails and make adjustments on the fly. It's like having a crystal ball for our marketing efforts.

Overall, Salesforce Marketing Cloud Engagement has helped us streamline our marketing processes, improve our customer engagement, and drive better results. I highly recommend it to anyone looking for a powerful and easy-to-use marketing automation tool. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud Engagement is a great tool, but the cost can be a bit of a sticker shock. Since they charge in U.S. dollars, the price can fluctuate quite a bit depending on the exchange rate. This makes it tough to budget for our marketing campaigns, especially when we're trying to keep costs down.

As our marketing efforts grow, the expenses can add up quickly. While we love the powerful features Marketing Cloud offers, we have to be mindful of our budget. Sometimes, the high cost makes us think twice about using the platform for smaller campaigns that might not have a big payoff. Review collected by and hosted on G2.com.

In this case, the name changes are likely a good thing. It means the product has been improved and revised over the years. We had an SF partner do a Quick start implementation for us and it's been pretty smooth sailing ever since. Once we go to know how our webforms and other lead sources and are integrated with our Salesforce instance, we were off and running. We track all incoming Leads as Prospects and Campaign members. We have been much more able to organize our events and trade shows using the app's features; we can also better assess our spend on such marketing initatives. Review collected by and hosted on G2.com.

We are still learning about some of the nuances of the app. We were a little surprised to find that importing mass sets of Contacts/Leads, added an influx to our Leads in counts (we thought those were only naturing occuring). But that could be the say our system is set up. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud Account Engagement offers various tools to optimise marketing strategies. The system perfectly integrates with our Salesforce CRM, meaning we can pull all the correct prospect data and send the right messages to the right people. We use the tool daily, as it not only includes email campaign functionality but also provides insights into website traffic. Overall, the platform's automated features make it the ultimate B2B marketing tool for creating leads. Review collected by and hosted on G2.com.

The only downside of the platform is that the built-in email template builder isn't amazing. This means it would be best practice to use an external email template tool, which you can then import into account engagement. Review collected by and hosted on G2.com.

I used Salesforce B2B account during my last internship at a software pediatric company. I liked the lead nurturing and automation feature the best, as it makes it super easy to create automated email sequences for my manager. Review collected by and hosted on G2.com.

Maybe it was the server or speed that my company used, but I did find the user interface to load slower. It's nothing major but a few more seconds to get to the next page would've been better as I was cranking out many emails a day. Review collected by and hosted on G2.com.

The Salesforce Marketing Cloud Suite is an extremely potent arsenal of tools that empowers us to seamlessly build hyper personalized, cross-channel marketing campaigns. Being able to segment audiences, build automated workflows and track our messaging in real-time has transformed the way we approach marketing. Syncs with other Salesforce products and provides easy to work data share options which further enrich our understanding of customer behavior. The amount of customization you can do with those services is insane and that is what helps tailor your campaigns to very specific customer needs. Review collected by and hosted on G2.com.

Onboarding new users to Salesforce Marketing Cloud Suite is challenging due to the intense learning curve. In addition, the user interface is powerful at getting specific data back into your hands but it feels clunky and to use features correctly its assumed you've gone through a boot camp of some sort. Finally, the complexity of the suite sometimes adds problems: degraded system performances and everyday bugs interrupting workflows. In addition, the platform can be quite expensive for smaller businesses or those with restrained marketing budgets. Continuous monitoring and management through a dedicated team also adds to the total expense Review collected by and hosted on G2.com.

seamless integration with the Salesforce ecosystem, marketing and sales teams can work in sync, the best part is dynamic content and segmentation which is absolutely essential in the current world of AI. Review collected by and hosted on G2.com.

The automation rules and segmentation are powerful but they have processing delays, reporting and analytics could be more robust. Review collected by and hosted on G2.com.