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Are use salesforce email to communicate with my CRM.
1,768 Salesforce Marketing Cloud Engagement Reviews
Overall Review Sentiment for Salesforce Marketing Cloud Engagement
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Great GUI for email and easy of use. Its fast an convenient to use as well. Review collected by and hosted on G2.com.
Sometimes lags or is confusing to navigate Review collected by and hosted on G2.com.
Personalization features are quite extensive with AMPscript. Review collected by and hosted on G2.com.
Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system. Review collected by and hosted on G2.com.
Keeping in contact with contacts from Salesforce, this integration makes it simple and keeps a record of client touches. Review collected by and hosted on G2.com.
I would like if there was more customizability in the platform, I enjoy using MS Outlook and am used to the way email are sent/received there. Review collected by and hosted on G2.com.
How fast and easy it is to use. Our team loves it. Review collected by and hosted on G2.com.
Nothing comes to mind. It’s super fast and easy to use. Review collected by and hosted on G2.com.
New Lighting release has made Salesforce easy to understand Review collected by and hosted on G2.com.
Must have additional background and time to learn material Review collected by and hosted on G2.com.
I liked that it was easy to send out bulk emails and add attachments to the emails. Review collected by and hosted on G2.com.
I didn't like that you couldn't customize the emails. Review collected by and hosted on G2.com.
It’s nice to have an email to use between you and your coworkers. Review collected by and hosted on G2.com.
Not a friendly interface much like the salesfourcw program. Review collected by and hosted on G2.com.
Very user friendly and very productive at times when it is needed Review collected by and hosted on G2.com.
Slow and trouble shooting at the same time then it is busy and hard to recover Review collected by and hosted on G2.com.
It was not easy to use. It was complicated and not user friendly. Review collected by and hosted on G2.com.
It is too complicated. There needs to be a simple to use platform and perhaps a mobile app to accompany it. Review collected by and hosted on G2.com.
It's versatile and helps me accomplish my team goals Review collected by and hosted on G2.com.
Dynamic content block displays content no longer exists in content builder Review collected by and hosted on G2.com.
