Salesforce Marketing Cloud Engagement
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Salesforce Marketing Cloud Engagement
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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 96

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Salesforce Marketing Cloud Engagement Overview

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What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
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Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.

Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

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Overview Provided by:
Oleg Kulda

Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
Read more
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Read more
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
Read more

Salesforce Marketing Cloud Engagement Pricing

Pro
Starting at $1,250.00
Per Month
Corporate
Starting at $3,750.00
Per Month
Enterprise
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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Are use salesforce email to communicate with my CRM.
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1,768 Salesforce Marketing Cloud Engagement Reviews

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Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Venture Capital & Private Equity
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Enterprise(> 1000 emp.)
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Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like that the software is easy to navigate and understand. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I dislike the limitations - it isn’t easily customized and we still have to use other softwares for other things. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Keeping customer communications all in one place. It prevents customer emails dying in an individual’s inbox. Review collected by and hosted on G2.com.

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Verified User in Staffing and Recruiting
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What do you like best about Salesforce Marketing Cloud Engagement?

The fact that I can email right from the client file Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

That the email blasts are not personalized Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The ability to easily email clients Review collected by and hosted on G2.com.

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Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Salesforce Marketing Cloud Engagement?

it's organized, it's effective, it's comprehensive Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

it's not intuitive, it's expensive to scale Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

it's complex features are hard to follow Review collected by and hosted on G2.com.

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Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Salesforce Marketing Cloud Engagement?

We have partnered with Salesforce for the past few years, and it has helped our leads tremendously! Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The software was a little more limited a few years back when we initially began using it, but it has improved very much to date. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Client lead generation, organization, and repository information Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
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What do you like best about Salesforce Marketing Cloud Engagement?

It's highly configurable for the unique cases of our business and definitely creates discipline and reduces chaos Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The user interface seems outdated especially in a time where web development is so beautiful and pleasant to explore and use Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We are solving and simplifying our communications and have found it has made a huge difference in our pipeline. Review collected by and hosted on G2.com.

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Verified User in Consumer Electronics
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What do you like best about Salesforce Marketing Cloud Engagement?

SalesForce is very easy to use and very convenient Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I dislike the near constant updates, that can be a tad overwhelming Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

SalesForce is lifechanging!!! 10/10 Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Helps me respond to my customers quickly, but does not show me when my email hasn’t been sent, looks like it’s been sent. Review collected by and hosted on G2.com.

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Verified User in Non-Profit Organization Management
AN
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What do you like best about Salesforce Marketing Cloud Engagement?

I like the process of taking you through an email send. It's a couple simple steps, and very streamlined. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Sometimes the sends on our emails fail, and it can be difficult to determine why. Some part of the platform can be slow to load as well. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We are making it easier to send out a higher frequency of emails, and use the template builder to create consistency in our branding. Review collected by and hosted on G2.com.

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Verified User in Utilities
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What do you like best about Salesforce Marketing Cloud Engagement?

I love the ease of use, the tracking, analytics and integration with Salesforce and their email studio has provided us a faster solution to communicate internally and externally. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I wish there was a rich text editor rather than having to update HTML for emails. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Able to mass communicate with customers and Associates and integrate with various vendor platforms Review collected by and hosted on G2.com.

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Verified User in Health, Wellness and Fitness
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Enterprise(> 1000 emp.)
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What do you like best about Salesforce Marketing Cloud Engagement?

Extremely easy to send emails to clients with just a click of a button and a personalized message Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Wish it automatically logged the email instead of having to manually enter everyone that you email Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Communication. Easier to communicate meaning we get more communication out Review collected by and hosted on G2.com.

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Verified User in Accounting
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What do you like best about Salesforce Marketing Cloud Engagement?

The user interface is very easy to navigate Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Not much to dislike salesforce is our one solution Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The ability for my employees to easily navigate thru sales force and inputting leads. Review collected by and hosted on G2.com.

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