Save to My Lists
Paid
Claimed

Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 95

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
Show LessShow More
Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


OK
Overview Provided by:

Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
Play Salesforce Marketing Cloud Engagement Video
Play Salesforce Marketing Cloud Engagement Video
Play Salesforce Marketing Cloud Engagement Video
Answer a few questions to help the Salesforce Marketing Cloud Engagement community
Have you used Salesforce Marketing Cloud Engagement before?
Yes

Video Reviews

1,768 Salesforce Marketing Cloud Engagement Reviews

4.0 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5

Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
SJ
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

What I like best about Salesforce Email Studio is the automation setting that allows me to automate the distribution of all my reports and messages. This is very useful because how I have been able to save time and send e-mail messages during holidays like Christmas. This feature has allowed me to step away from the computer while still sending e-mail messages on days that are important to me like Christmas and Thanksgiving. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The interface is a bit complicated until learned. For example, when I first starting using the platform I was not quite sure what everything on the homepage meant. But after I took a little time and went through the FAQs I learned what everything meant and used everything to my ability. One other thing that I dislike about this is the price. Although reasonable I wish (like most people) the price was lower. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Make sure that you read up on how to use the software before using the software. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The business problems that I am solving with this product is the managing of time. I do not have a lot of time to create great promotional e-mails and this product allows me to do it very quickly. After I started using this product I also realized the benefits of how the Salesforce Email Studio can pinpoint my most active e-mails subscribers which help me engage with them more. By also saving time I have been able to be away from the computer more and get other business related things done. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

This email client for marketing had all the right tools and resources to send out impactdul emails. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Steep learning curve, but once you master it you can teach others pretty easily. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Pop emails to clients. Nice presentation and professional. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Having all of the features available at my fingertips - makes the emails easier to work with- and faster Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There’s not anything that i particularly dislike Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Learn to use it then it becomes second nature Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Organization, creating tasks for specific clients and having that space to add more info about them Review collected by and hosted on G2.com.

Jesus V.
JV
Senior Marketing Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It’s platform flexibility. I am able to access the software via browser, iOS and Android. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It’s a monopoly. Salesforce has bought up all its competing and has killed some really good apps. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

CRM and Production Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
CH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Great software to use! Would highly recommend Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Nothing really. It was easy to use and efficient. Gets what you need to get done and without it being tricky or a hassle. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The effectiveness to be able to do stuff so quickly Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like some of the tools used to adapt your emails to specific groups of people Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Took a long time to Implement. Wish there was more of me to get this implemented Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Dont really have any recommendations Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

This software helps get emails out to targeted consumers Review collected by and hosted on G2.com.

Verified User in Entertainment
EE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The GUI is streamlined fast and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Nothing, I’ve been enjoying this ever since we picked it up and implemented it. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We had trouble keeping track of all of our clients and keeping them up to date with the information we were attempting to provide them Review collected by and hosted on G2.com.

Verified User in Media Production
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce helped me see what everyone within the business was doing. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Salesforce was somewhat hard to navigate. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The benefits of Salesforce would be that there is a spot for everything. Review collected by and hosted on G2.com.

Verified User in Hospitality
UH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

Accuracy of data, it allows departments to put specifications that would not otherwise be feasible. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Ease of use on mobile platforms...ufeasible....unable to see all data while on the go. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Fast communication between departments Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce is flexible, and can assist in making information easily searchable. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Salesforce itself has not given us any issues. I would say that making any changes to the existing structure is difficult, but there are plenty of experts that can help with that. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce helps us to investigate and resolve complaints from the populations we serve. Review collected by and hosted on G2.com.