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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 84

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,768 Salesforce Marketing Cloud Engagement Reviews

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1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like that it is easy integrated with hubspot, another marketing platform we use for our emails and workflows. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Nothing particularly. salesforce has been a known brand for years and it is very simple to use. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

If you are a small business looking for a simple tool to start your marketing, Salesforce email studio is a nice option! Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It helps us track our leads and follow up with our customers easily. we have gained more leads than ever and manage our customer data efficiently. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It is easy to add the extension to gmail. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It sometimes crashes my browser and I have to uninstall it and reinstall it. Seems to be a widespread issue. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Approach it from an analytical perspective not simply a tracking perspective. You can draw a lot of conclusions from the data you collect with Salesforce. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Trying to determine average lifecycle of a sale in the business. We do this by tracking every email and determining length of time between initial outreach and signed IO. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like that I can add many email addresses to my platform and send out one mass email. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I dislike that I have to input them one by one. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

It is a super easy to use program, but gathering all of the emails and putting them into the system can be a pain. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

I am solving the problem of paper copies destroying the planet. With Salesforce, I can send out emails instead of paper copies. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It is very intuitive and easy to handle Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It requires more user friendly experience. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Initially it was hard to integrate and get a hold of it. Review collected by and hosted on G2.com.

Verified User in Business Supplies and Equipment
UB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The ability to see the many different steps of the sales process and the ease of access to the information to better assist the customers Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There are so many places to look for information that it can sometimes be overwhelming. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Logging contact with customers Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It’s easy to use and wonderful how it integrates with our member database so we can track who has been contacted, when, open rate, etc. That makes it easier try to diligently track all points of contact and measure the efficacy of each. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I’m happy with it overall, I haven’t experienced any issues or challenges. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

This tool has helped us address the issue of integrating our member database with our mass emails, newsletters, etc., and has allowed us to track the results of various email campaigns in an easy, straightforward way that most staff can access and understand. Review collected by and hosted on G2.com.

melissa a.
MA
Professional Remodeler
Construction
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I have always been a huge fan of salesforce! I learned alot about them while in college. I used the software and compared it to other software. It's easy to send bulk or individual emails from any department. I like the automated option. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There are a lot of email platforms out there. I really like everything about this one, but you have to find the right one for you. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

I send bulk advertisement emails to customers and individual emails to clients Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like how it opens up and redefines the expectations of how business and sales professionals operate and exceed forward in the world of connecting and conducting business Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Time consuming and it requires you to reply in a quick manner rather then processing and see how you can contact people and gather a like minded zest so you can move into better offering for both people Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

the quantity of people you can reach with absolute ease Review collected by and hosted on G2.com.

Verified User in Package/Freight Delivery
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I love the program because it has helped me simplify my inbox and also helped my team troubleshoot when it comes to mass emailing. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

it took me a while to figure it out and even after some extensive training, there were still a lot of insights I didn’t know about until much later. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

I would definitely invest in taking time out of your work week to attend trainings for how to fully grasp every concept in the studio. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Like I said, I love that with salesforce email studio you are able to monitor the amount of leads/mass emails that are going out on a daily basis. Review collected by and hosted on G2.com.

LM
KSL Community
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The Salesforce Email Studio goes hand in hand with our other software perfectly. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I have no complaints for Salesforce Email Studio Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We needed software that works well with all of our other software - this is it! Review collected by and hosted on G2.com.