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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 83

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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Video Reviews

1,768 Salesforce Marketing Cloud Engagement Reviews

4.0 out of 5
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1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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4.0 out of 5

Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Kharis A.
KA
Recruiter for Transfer and Graduate Admissions
Higher Education
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

We are able to target a wider audience very quickly and efficiently Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It is dependent on creating reports, which can be time consuming. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Keeps track of email campaigns and clientele. Review collected by and hosted on G2.com.

Alaina F.
AF
Lifestyle Blogger
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I liked the ease of use of the app and the practicality Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There was nothing wrong as far as I remember - Sometimes it took a while for the app to load Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It has allowed me to get more accurate messages to important people at a hasty amount of time Review collected by and hosted on G2.com.

BA
Data Analyst.
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I associate Salesforce email studio with freedom to customize our email campaigns to meet our taste and preference.I like the email preview feature,which provides us with a visual view of how our email will likely look on different mobile screen size type. Ability to collaborate with my team mates while creating email marketing campaigns is only exclusive to this program and it has improved the speed with which we setup our campaigns. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I do not have any reservation nor complaint about Email Studio. It is the perfect email marketing software. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Since embracing Salesforce email studio ,we get better responses to our marketing emails and we have been able to engage customers and leads better ; leading to increased sales activity. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I love the ease of use and how easily I can implement the product for all of my email marketing campaigns. I love the fact that you can tailor your emails per device. I can choose what it would look like on an Apple watch vs and iPhone or even a plain old laptop computer Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I wish the software would allow me more access to premium features for a lower price Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

I'd recommend contacting the Salesforce customer support on any questions about the procedural aspect of the platform rather than searching random YouTube videos online Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Targeted ad campaign Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

Building and Personalizing Emails, Bulk emails sending and Automation. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Time lagging and reporting. A/B testing. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Good Tool Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Bulk emails sending Review collected by and hosted on G2.com.

Verified User in Human Resources
UH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

To have the option to syncs your work and SFDC email is very helpful and saves times. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I dislike nothing at this time. The time is saved me has impacted my work. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Evolve with the updates that various emails provide. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

I no longer have to go back and check emails. They are housed within the record in SFDC. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Although I have not used this program extensively, there have been many times that my company has found it easier to send emails and set up drips with salesforce email studio. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I wish there were more extensive training and/or walk throughs for the price paid for the program. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Setting up drip campaigns as well as emails to different groups of clients. The more drips we have set up the better outcome we have, and we are working to set up more drip emails. Review collected by and hosted on G2.com.

JP
Community development
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I have been utilizing salesforce for the last three years and live he ease of it. I love the fact that you can send mass mailers to your accounts, especially whenever you have a big push of advertisement. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

For the last years of utilizing salesforce, I have not found anything wrong with the platform. I truly enjoy it. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

None Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The ease and comfort of use. Review collected by and hosted on G2.com.

Verified User in Hospitality
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I love how organized it keeps all outreach and correspondence Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I wish it were a bit more user-friendly Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Maintaining a constant connection with leads Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce has easy-to-use reports and emailing to keep easy track of clients, applicants, contacts, etc, and to analyze data in an easily-interpreted way. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Loading times in “Lightning” can be slow. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Do not upgrade to lightning yet Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Less of my emails are going to spam! Nice! Review collected by and hosted on G2.com.