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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 82

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,768 Salesforce Marketing Cloud Engagement Reviews

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1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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4.0 out of 5

Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

The ability to do almost anything + customization capabilities Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Ease of use, requires a lot of training. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Everything! Custom content, audiences, automations. Review collected by and hosted on G2.com.

Verified User in Animation
UA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Salesforce Marketing Cloud Engagement?

the way it has education everywhere! I love how easy it is to use due to its education all over the website and software Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

not having an app! or do you have one? I have never used now downloaded its app. it will be very convenient to have! Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

definitely use salesforce! it's amazing and very educational for your social media needs. if you don't know how to use it, just look into their courses and you will learn everything you need to use their software! you can also earn a certification which will add to your curriculum as well! great product Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

social media! I am solving all my problems for social media for the current company I work at! its amazing and very helpful Review collected by and hosted on G2.com.

Verified User in Religious Institutions
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like that any communication I send via gmail is recorded automatically in Salesforce. I no longer have to send emails in gmail and then paste email into salesforce for record keeping. This has boosted efficiency and speed. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The email studio is a little hard to set up and understand at first, but after time it gets easier. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Allows me to post updates directly from email. Saves me a step so makes me more efficient. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce can be a touch frustrating, but this iteration truly surprised me. It is easy to use. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I would enjoy more options for updates. Furthermore, the training could be a bit more clear. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Review the HELP section. Believe me. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Mainly SMS work. The benefits I have enjoyed are most definitely time-based. I have saved a lot of time. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like how easy and intuitive this product is for me. For instance, we have template emails that make it so easy to quickly build out attractive emails. The development of journeys has also been instrumental to our business growth. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There are times when this platform breaks down and it causes a disruption to our business. However, they are always very transparent about the issue and I appreciate the communication. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Take advantage of all the different options they offer - dynamic content, email journeys, templates, etc. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Customer journeys - We are developing in-depth customer email journeys to support our leads

Dynamic Content - We have a wide variety of brands and affiliations so the dynamic content options gives us the opportunity to save time when sending out emails. Review collected by and hosted on G2.com.

Hisham H.
HH
Network Systems Reliability Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Salesforce Marketing Cloud Engagement?

The ability to segment distribution lists in a very granular fashion and ease of entering them prospects into Journey builder to drive 1-1 campaigns whether via email, SMS or cross channel Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The learning curve to fully utilize the tool and sometimes verbose and unclear documentation. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Take time to map your business requirements to product functionalities Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Precise targeting for email and cross channel campaigns. Increased marketing ROI. Review collected by and hosted on G2.com.

Verified User in Banking
AB
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It’s so easy and user friendly! I love this too for mass communications. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There is not a way to send individual emails Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

PLEASE supply us we a support line. There are parts of the sales force system that are very user friendly and parts that are very challenging to learn. A support team would be very helpful! Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We have used it to help our touch points to mass email communication Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like best that the application is very easy to maneuver through and it has an excellent help desk function as well. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

One down side would include the subjects can be difficult to find at times. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

I’ve benefited because I’m able to reach my workers and send the appropriate email within each department. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It's easy to use and user friendly. Great product to be in touch with customers on other site Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Too many tabs repeated. Slow in loading. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Great product. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Interactions with customers from different site made easy. Review collected by and hosted on G2.com.

Verified User in Individual & Family Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The platform is easy to use with a simple interface. You can save templates to revisit in future emails which makes the experience faster the more you use it. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

While it is very customizable, there are certain things that are difficult to change. Also, as you customize, you have to continuously make sure it still works for both desktop and mobile. Some of our colleagues use Outlook and others use Gmail, and we've noticed sometimes it will show up differently on the two. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

You can't set permanent colors, so have the HEX codes for your company's colors on hand. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The ability to create various lists and to schedule emails in advance is the biggest benefit. It makes email marketing less of a pain. Review collected by and hosted on G2.com.