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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 6

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,164 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
Karsen W.
KW
Karsen W.Small-Business (50 or fewer emp.)
4.0 out of 5
"My experience has been very smooth and helpful."
It's easy to use and offers you the ability to create a unified brand.
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0 people requested security information

Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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Video Reviews

1,767 Salesforce Marketing Cloud Engagement Reviews

4.0 out of 5
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1,767 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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4.0 out of 5

Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
BHANU PRATAP S.
BS
Salesforce Administrator (Sales Cloud, Service Cloud, Marketing Cloud, OMS Admin, Commerce Cloud)
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud Engagement is the best Personalization marketing tool available in the market, which needs a general understanding of business to use so many good out-of-the-box features are available and Email creation is very easy. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Sometimes it will take more time to load, refresh time is and also have speed issue Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Sending real-time communication, personalization, and Interaction with other application Review collected by and hosted on G2.com.

Andres Gabriel M.
AM
Digital Marketing Principal - Latam
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement
What do you like best about Salesforce Marketing Cloud Suite?

Is very useful that is connected to the crm sales cloud. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Integrated Analytics are very poor; and very difficult to retrieve. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Have an automation tool properly integrated to the company systems , reliable and security trusted Review collected by and hosted on G2.com.

sreekanth s.
SS
Salesforce Technical Lead/Five9 Administrator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce marketing cloud sends a mass email to the leads to identify the right emails and give us the input on how many of them are read and conversion ratio Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Not really anything. It I'd fulfilling all our current needs Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Filtering the right email address Review collected by and hosted on G2.com.

ZL
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I do like the fact that opened and clicked info is transfered to Sales Cloud and my users see who actually opened the email. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Click and opened info is not exclusing false positives . Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Platform to send mass emails with easy segmentations . Review collected by and hosted on G2.com.

Perla B.
PB
Sales Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

The simplicity to automate activities from now to future Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Integration with Meta, it takes too long to automate numbers for example Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Amount of people working towards activities of follow up and recurring events such a new customers, anniversary, etc. Review collected by and hosted on G2.com.

PG
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Salesforce Marketing Cloud Suite?

It's the best cloud marketing tool to run any type of marketing campaign, it's easy to send email campaings, send news letters and send personalized markeitng content to target audience. It can be integrated with the website to check the traffic. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

overall it's the best product to use but it's a costly affair, also it required bit of a training to move ahead. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

running marketing campaigns, personalized marketing and sending newsletters Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Salesforce Marketing Cloud Engagement?

I like Salesforce Marketing Cloud for its automation, easy customer journey design, data integration, scalability, and unified cross-channel engagement. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The interface can be complex at times, and setting up advanced features requires a steep learning curve. Additionally, reporting tools could be more intuitive and customizable. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Marketing Cloud Engagement helps streamline multi-channel marketing campaigns, improving personalization and customer targeting. It also enhances data integration, providing better insights for decision-making, ultimately driving more effective and scalable marketing strategies. Review collected by and hosted on G2.com.

S ARVIND I.
SI
Summer Internship Program
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It is extremely swift and the responses that i get is quite helpful and I would like to know how it has affected others. The features helps in easing of multiple processes. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

As of now nothing is there that icks me and I dont have a major reportable problems. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

I used to keep a lot of data about the customers and with the integration of the Product by sales force, the time of communication that I want to send has been reduced and it is helping me a lot with movement of what i want to communicate. Review collected by and hosted on G2.com.

TK
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

How easy it is to contact my customers. And get them personalized content. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Sometimes we can't see the full lifecycle of the customers with how it connects with our data. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Easy templates and messages for our customers. Review collected by and hosted on G2.com.

Stephen G.
SG
Vice President, Strategic Proposals / Practice Quality Lead (BD, Marketing, & Proposals)
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The SalesForce Marketing Cloud allows us to track and respond to leads with conversion to projects! Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The setup is a bit complex but well worth the time and effort Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The platform helps us track and convert leads. Review collected by and hosted on G2.com.