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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 53

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,768 Salesforce Marketing Cloud Engagement Reviews

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1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Hospital & Health Care
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It is a leading solution that accommodates companies in making more innovative email campaigns by using data from all departments. It also automates data imports and reports distribution Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It is very much expensive for smaller companies to afford. Email Studio also has limited mobile capabilities Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It offers companies the means to interact with their potential customers and clients at every stage to maintain strong relationships with them. Review collected by and hosted on G2.com.

Kim M.
KM
Financial Services Representative
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce makes it so easy to manage your documentation, compliance requirements, & day-to-day correspondence. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The expense is the only thing I dislike. It makes it a little hard to afford for a small business, in my opinion. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

If you can afford it, get it! Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce doesn't seem to work as smoothly on a Mac as it does on a PC. Better productivity overall. Review collected by and hosted on G2.com.

PK
Manager - Customer Support
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The best thing we like about email studio is that we customize our emails, alter them to make them the best, and target the right audience Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Nothing specific to dislike about the email studio app Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Salesforce Email Studio is a great application to support your digital marketing needs, trust and go for it. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It has overall helped us to resolve our marketing problems,we can create different categories and profiles.

We can target the right audience and create best email to reach them Review collected by and hosted on G2.com.

Verified User in Glass, Ceramics & Concrete
UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Preparing a strategy for a project and showing it to upper management as well to our customers like in terms of goals, milestones and even to show outline for a project, it is more graphical Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It takes some time to learn and to get used to with it Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Before using try to go through proper training in order to get best out of it Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

With Salesforce email studio, clarifying the goals and objectives for whole department and keeping the team on same page becomes easier. this helps to align with all team members and have clear vision Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
CI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

Beauty is we can customize the email templates specific to audience groups, easy to use Amp script for customizing. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Earlier i used marketo for campaigns, you can realise beauty of it only if you are switching from other to marketing cloud Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

It works best with other salesforce products, if you are already using salesforce for sales processes and community engagement, it fits greatly into it and integrated well with other salesforce systems Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Campaign the promotional offers specific to holidays, user groups, leads generation Review collected by and hosted on G2.com.

Verified User in Wholesale
UW
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

How information flows to different departments. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I can't store and keep each contact I have with our customer Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We are increasing our retention with customers. This platform is so easy to learn how to use. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Industry standard with lots of integrations and support. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

outdated UI making it bulky and unwiedly Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Depends on needs email studio may fit the bill but other solutions such as Pardot or Adobe campaign might offer a better solution,. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Email marketing solution Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

GRAPHICS AND EASE! Seriously sometimes this stuff is finicky and weird and this platform made it simple. No glitches, it's great. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I wish we could use this alongside some other databases we have. Not a huge deal but would be nice. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We've been able to use our resources in a better way since sales force studio makes marketing graphics easier! Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The tool is so simple to use. Anyone can get an email to their clients Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

That I still have a reliance on creative to execute on campaigns Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Speed to market and less reliance on tech experts to execute Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Journey building and reporting tools are amazing Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

No complaints. We are very much on board with this product and use day to day. Only feedback would be to connect better to CRM Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Conversion rate optimisation, personalisation Review collected by and hosted on G2.com.