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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 5

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,164 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
Karsen W.
KW
Karsen W.Small-Business (50 or fewer emp.)
4.0 out of 5
"My experience has been very smooth and helpful."
It's easy to use and offers you the ability to create a unified brand.
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,767 Salesforce Marketing Cloud Engagement Reviews

4.0 out of 5
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1,767 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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4.0 out of 5

Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Mahmoud G.
MG
Marketing Cloud Referent
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Salesforce Marketing Cloud Engagement?

As a martech engineer i can affirm that marketing cloud engagement is far thé more complete tool to manage customer journeys, integrating data from anywhere and implementing complexe uses cases and custom applications. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The none login integration or easy connection to data cloud and core cloud for a marketing user Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Multi Channel with standard abd Custom activitied Review collected by and hosted on G2.com.

Maria Clara C.
MC
Marketing Intelligence Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

More than just a message sender, MK Cloud Engagement enhances the way you relate to customers by using data to hyper personalize communications. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It's very data oriented. Without correct data it won't work. Requires an intermediate level of data and automation knowledge. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Helps us not worry about daily sending by automating communications and actions by behavior Review collected by and hosted on G2.com.

Ritik S.
RS
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The best feature about Marketing Cloud Engagement is that its journey can handle more than a million records in a very short span. Having rich emails with dynamic content and personalization. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Nothing in major, but the API functionality to connect marketing cloud with other external systems is limited. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Sending personalized campaigns to a large number audiences Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

It helps to automate email sending and collect information on leads Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It takes outside third party to help set it up for us. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

I t helps in logistics and customer journey mapping Review collected by and hosted on G2.com.

SS
Lead Developer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Multi-Channel Marketing

Automation Studio(like Email, Mobile, Social) & Journey Builder Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Learning SFMC is difficlut, compared to any other Salesforce Products(Trailhead modules). Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We could orchestrate campaigns across email, SMS, social media, and mobile push notifications seamlessly.

Journey Builder helps create highly personalized customer journeys, automating messages and responses based on user behavior and predefined triggers. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

What I appreciate most about Pardot aka Salesforce Marketing Cloud Engagement is its ability to seamlessly integrate various channels and data sources, enabling personalized and impactful customer interactions that drive engagement and loyalty. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

While Salesforce Marketing Cloud Engagement excels in B2B contexts, one potential drawback is its complexity, requiring dedicated resources for optimal utilization. Additionally, its pricing structure may be prohibitive for smaller businesses Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Marketing Cloud Engagement addresses the challenges of fragmented customer data and disparate communication channels, streamlining engagement strategies. This consolidation boosts efficiency, enhances targeting accuracy, and ultimately improves customer satisfaction, fostering stronger relationships and higher conversion rates, benefiting our business profoundly Review collected by and hosted on G2.com.

Luigi C.
LC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

Advanced email marketing capabilities: salesforce marketing cloud engagement provides a powerful email marketing platform that allows users to create and send personalized and visually appealing emails.

Automated marketing journeys: with salesforce marketing cloud engagement, users can create automated marketing journeys that guide customers through personalized, multi-step experiences across multiple channels.

Seamless integration with salesforce: being part of the salesforce ecosystem, salesforce marketing cloud engagement is seamlessly integrated with other salesforce products, making it easy to connect marketing efforts to sales and customer service initiatives. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Complexity: Some users find the platform to be complex and difficult to navigate, especially for beginners or those without prior experience in marketing automation tools.

Technical Issues: Some users have reported experiencing technical issues or glitches within the platform, such as slow loading times, occasional downtime, or difficulties integrating with other systems.

User Interface: The user interface has received mixed reviews, with some users mentioning that it can be overwhelming and not as intuitive as they would like it to be. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Fragmented customer data: It helps consolidate customer data from various sources into a single, unified view. By centralizing customer profiles, businesses can better understand their audience and deliver personalized experiences. Review collected by and hosted on G2.com.

弘揮 .
システムエンジニア
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud is an exceptional platform that leverages data and AI to deliver personalized, cross-channel marketing experiences. It helps businesses build stronger customer relationships and drive growth efficiently. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I can't find anything wrong with this product. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The e-mail distribution function could be customized for sales promotions. Review collected by and hosted on G2.com.

Rajat J.
RJ
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Easy to connect with salesforce core and provide personalised content along with ease of doing so Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It is a separate platform and should be included with salesforce core only Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Marketing is easy now without any challenges and we are getting positive responses from our clients too Review collected by and hosted on G2.com.

Mats W.
MW
Client Service Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

SFMC allows me to communicate to contacts in all channels, in a personalized way. It's also a great UI, which is easy to use. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Sometimes it can be hard to do segmentation without SQL knowledge. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It allows us to have a great customer connection and messaging. Review collected by and hosted on G2.com.