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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 46

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,768 Salesforce Marketing Cloud Engagement Reviews

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1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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4.0 out of 5

Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Market Research
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Very handy and lots of details for you to explore Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Too much problems with the data issue and communication Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Hope it contains more users in the future Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Easier to contact with other business units Review collected by and hosted on G2.com.

Irfanul H.
IH
Planogram Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

We can quickly create and send personalized emails to multiple numbers of people. Its super easy to use and extremely productive and provides great service and mankes our life easier. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The only thing I disliked is, initially, it took a lot of time for me to learn all the functionality of the software. So I guess it could be a bit difficult to use it for a person who is not familiar with it. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It offers excellent and intelligent communication with our potential business partners. The automated responses can be beneficial, and also we can customize the template as per our preference. It helped grow my business, and I use it for promotional activities. Review collected by and hosted on G2.com.

Jack G.
JG
Associate Process Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Easily create emails from pre-defined templates

Easy to create reusable content blocks

Dynamic content using AMPScript

Eadily host the images for using in emails Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It would be good to reduce the cost otherwise all feature are very great Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Dynamic emails using predefined templates

Easy to create reports using trackable sends

Easy to access tracking of emails sent so see sent and queued emails Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Drag and drop content builder, with reusable blocks Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Auto save even for viewing content instead of clicking Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Business owned and managed customer transactional comms Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
EH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Strong capabilities for email marketing to drive organizational business goals Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I don't have any dislikes about the product Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Customer retention and new customer acquisition Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
IM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The results of create an email, the tracking and all the stuff Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Tracking metrics are not enough to take better strategies Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Email channel communication Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

After a few staff changes, we were left with no one in our edm team and I stepped in to keep the lights on. I was able to upskill quite easily and self-taught myself the platform. It's user friendly and reliable. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

While it's amazing that Salesforce can do so many things, it's a busy screen! I find the fonts quite small and when on my work tablet it can be quite difficult to navigate around. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Improving our customer experience is one of the biggest benefits. Our emails are neat and clean with reliable CTA's, solving many of the issues we faced previously. Review collected by and hosted on G2.com.

Nikhil M.
NM
Software Engineer Intern ( IT Technologist )
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It helps you mange lot of things very quickly and conveniently Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Everything is great, I don't dislike anything Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It is helping me manage events very quickly Review collected by and hosted on G2.com.

Pihu G.
PG
Business Support
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Ease to create email templates, emails, content blocks etc.

Great personalization using AMPScript.

Easy to track email sends Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I dont dislike anything about Salesforce email studio but option to get audience list from the tracking tab would be a great feature. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Automating Email Sends.

High dynamism in emails.

Easy to create email using pre defined templates. Review collected by and hosted on G2.com.

Vasanth K.
VK
Senior Digital Marketer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Easy to use the platform and more advanced and customized segmentations Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

UX is a little bit older and difficult to navigate. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

I recommend other B2B companies to use the salesforce email studio for more advanced features Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

segment the users based on their profiles. and reach the audience with exact message. Review collected by and hosted on G2.com.