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1,768 Salesforce Marketing Cloud Engagement Reviews
Overall Review Sentiment for Salesforce Marketing Cloud Engagement
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Easy to use and great tracking reports. I like knowing when my recipient opens the email and how many times. The reporting allows me to design emails to fit the schedule that is most likely to be noticed. Review collected by and hosted on G2.com.
There is a slight learning curve to get your intended results however once you understand the features, it is easy to navigate. More comprehensive videos broken down into small nuggets of knowledge would be helpful Review collected by and hosted on G2.com.

Salesforce Marketing Cloud is the best tool to automate so many things in digital marketing in a very effective manner. Its Analytics software is owesome! Review collected by and hosted on G2.com.
Its is expensive. I think you should think about its cost so that It can be affordable to mid-size companies. Review collected by and hosted on G2.com.

alesforce ExactTarget is the best e-mail marketing solution. Period. But just to elucidate further, the interface is built for non-technical users and makes planning, sending and measuring your e-mail marketing efforts a breeze Review collected by and hosted on G2.com.
9.5/10 of my queries/concerns were addressed by e-mail support only. But, the lack of human support can be tricky when you need to talk to someone to get to the solution quicker. Review collected by and hosted on G2.com.

Salesforce email studio allows seeing the customer actions. I can do data management via the data extension feature. Its content builder feature is super handy and comes with an easy interface. There are multiple templates available that can be chosen as per business requirements. This tool helps in reporting and analysis. Review collected by and hosted on G2.com.
There is no dislike except it requires a bit of coding. Review collected by and hosted on G2.com.

The part about this tool as my view is we can actually capture how many emails are forwarded and how many new subscribers each forward generates and also the regular metrics like opens, clicks, ctr, subscription, bounces etc.. Review collected by and hosted on G2.com.
Nothing much but if Salesforce can provide all in one solution in pardot it will be better rather than having in multiple products from same entity. Not about product but from customer point of view i just raised it. Review collected by and hosted on G2.com.

If your coding is not good or you don't have any knowledge about coding you don't have to work you can learn marketing cloud and build your carrier. Review collected by and hosted on G2.com.
Till now i haven't encountered anything which i dislike about marketing cloud. Review collected by and hosted on G2.com.

Like the dynamic capabilities and agility around automation functionality. Review collected by and hosted on G2.com.
Learning curve can be a bit steep if uou don't have previous SFDC experience Review collected by and hosted on G2.com.
The baked-in features that allow us to not overdevelop within the platform. There is obviously going to be some set up, but the things we had to do in Keap to make our systems work well, was more maintenance overall. Review collected by and hosted on G2.com.
So far, the amount of time it takes to get through the learning curve would be my only negative. Support and resources are really top notch. Review collected by and hosted on G2.com.

The Salesforce Email studio software is very popular amongst big organizations owing to its scalability. This enables organizations to get and use large amounts of data from different departments with ease. Review collected by and hosted on G2.com.
One drawback of Salesforce Email studio is that it might create quite a dent in the budget of the organization, and is thus not much preferred by small businesses with a budget crunch. Review collected by and hosted on G2.com.

Hassle-free onboarding of legacy data and minimal training required to the team for usage. Good user interface Review collected by and hosted on G2.com.
Time to deployment can be lesser as well as pricing can be more competitive Review collected by and hosted on G2.com.