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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 43

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,768 Salesforce Marketing Cloud Engagement Reviews

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1,768 Salesforce Marketing Cloud Engagement Reviews
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Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Rhonda T.
RT
Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Easy to use and great tracking reports. I like knowing when my recipient opens the email and how many times. The reporting allows me to design emails to fit the schedule that is most likely to be noticed. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There is a slight learning curve to get your intended results however once you understand the features, it is easy to navigate. More comprehensive videos broken down into small nuggets of knowledge would be helpful Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

It is worth the time and cost. Email boxes can be overwhelming and the quick just to get it off your plate responses and not a good solution. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We are using the email studio to limit manual intervention and communicate smarter and more timely with our clients. Automated responses can be very useful and still customizable enough to give a personal touch. The templates and scheduling features have really made a difference in our daily communications. Review collected by and hosted on G2.com.

Azeem K.
AK
Email Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

Salesforce Marketing Cloud is the best tool to automate so many things in digital marketing in a very effective manner. Its Analytics software is owesome! Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Its is expensive. I think you should think about its cost so that It can be affordable to mid-size companies. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Suite:

I would definately recommend the Salesforce Marketing Cloud to others. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Workflows and automation for various kinds of marketing emails is good. Review collected by and hosted on G2.com.

Atul S.
AS
Head Of E-commerce & Digital
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

alesforce ExactTarget is the best e-mail marketing solution. Period. But just to elucidate further, the interface is built for non-technical users and makes planning, sending and measuring your e-mail marketing efforts a breeze Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

9.5/10 of my queries/concerns were addressed by e-mail support only. But, the lack of human support can be tricky when you need to talk to someone to get to the solution quicker. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We are using Salesforce Email Studio to organize, test and learn our e-mail marketing efforts. The delivery rates and open rates have dramatically improved since we switched to this platform. Review collected by and hosted on G2.com.

Praveen B.
PB
Compliance Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce email studio allows seeing the customer actions. I can do data management via the data extension feature. Its content builder feature is super handy and comes with an easy interface. There are multiple templates available that can be chosen as per business requirements. This tool helps in reporting and analysis. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There is no dislike except it requires a bit of coding. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The templates and customization option save my time. Also, tracking and insight are useful. Review collected by and hosted on G2.com.

Srinivas M.
SM
Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

The part about this tool as my view is we can actually capture how many emails are forwarded and how many new subscribers each forward generates and also the regular metrics like opens, clicks, ctr, subscription, bounces etc.. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Nothing much but if Salesforce can provide all in one solution in pardot it will be better rather than having in multiple products from same entity. Not about product but from customer point of view i just raised it. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

As said in the above, i can actually check how many times email has been forwarded and how many MQLs has been generated with the forwarded ones also ng with regular. I will also get noticed in my Salesforce CRM which any way interconnected. Easy to build customer journeys with these amazing product Review collected by and hosted on G2.com.

TUSHAR K.
TK
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement
What do you like best about Salesforce Marketing Cloud Suite?

If your coding is not good or you don't have any knowledge about coding you don't have to work you can learn marketing cloud and build your carrier. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Till now i haven't encountered anything which i dislike about marketing cloud. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

It helps us to create dynamic, static and enhanced email with simple drag and drop and automation is pretty easy to for your business needs. Review collected by and hosted on G2.com.

Lindsay M.
LM
CEO
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Like the dynamic capabilities and agility around automation functionality. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Learning curve can be a bit steep if uou don't have previous SFDC experience Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

If you're new to marketing automation or email systems, work with a SF partner to get up to speed and build out templates Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Meet the customer and prospect where they are through automation and personalization Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The baked-in features that allow us to not overdevelop within the platform. There is obviously going to be some set up, but the things we had to do in Keap to make our systems work well, was more maintenance overall. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

So far, the amount of time it takes to get through the learning curve would be my only negative. Support and resources are really top notch. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

If you are using Keap for multiple clients, Salesforce could be a better solution for you. Much easier to use and scale. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We are able to A/B test using AI to pick the winner, without us having to monitor, build extra things, or shut it down once a winner is picked. We are able to update emails for all our clients much easier. We have more control over dynamic content, which means we can do more sophisticated email marketing. Review collected by and hosted on G2.com.

Aarti A.
AA
Data Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The Salesforce Email studio software is very popular amongst big organizations owing to its scalability. This enables organizations to get and use large amounts of data from different departments with ease. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

One drawback of Salesforce Email studio is that it might create quite a dent in the budget of the organization, and is thus not much preferred by small businesses with a budget crunch. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Since this software is on the expensive side, I would recommend this to large organizations instead of small ones. This is an amazing software for the larger businesses owing to the numerous features and tools it provides. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

One of the best things about this emailing software is the multiple automation features it provides. These tools help best in streamlining emails and reporting processes as well. Review collected by and hosted on G2.com.

Himanshu R.
HR
Associate Director - Programmatic
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement, Salesforce Marketing Cloud Account Engagement
What do you like best about Salesforce Marketing Cloud Suite?

Hassle-free onboarding of legacy data and minimal training required to the team for usage. Good user interface Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Time to deployment can be lesser as well as pricing can be more competitive Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Suite:

Go for it if a good user interface is your priority, it is a bit higher on the pricing side Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

data modernization and better analytical presentation of the data Review collected by and hosted on G2.com.