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1,768 Salesforce Marketing Cloud Engagement Reviews
Overall Review Sentiment for Salesforce Marketing Cloud Engagement
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I like how user friendly the tool is. It is easy to created personalized emails and export HTMLs so I am grateful. Review collected by and hosted on G2.com.
I do not like to how difficult it is to set up email lists for distrubution. The unique ID is limiting. Review collected by and hosted on G2.com.
Our sales team primarily use it for email marketing purpose. We have noticed that we have been able to increase our click-through rates and we can see they are having higher engagement with our campaigns. Review collected by and hosted on G2.com.
When we initially tried to set up Salesforce email studio, we realized how complex it is to set up and use. We now have a dedicated team member who maintains this product. I wish I can compare its complexity to other similar products but this is the first email marketing product we are using. Review collected by and hosted on G2.com.

- Easy UI
- As most companies use CRM like Salesforce, it provides easy email automation without having to switch to some other automation tool Review collected by and hosted on G2.com.
- Might need to spend a lot of time understanding the tool fully
- Not robust reporting
- Automation isn't as robust as Marketo or HubSpot Review collected by and hosted on G2.com.
Sales force marketing cloud is a great marketing tool for us, it's been so helpful for our lead generation and marketing campaigns and it's automation tool helps alot to get customer insights. Review collected by and hosted on G2.com.
This tool is good but not suitable for small business since it's costly . Review collected by and hosted on G2.com.

The best thing is that you can create customized targeted customer journey, and rightly engage with your audience at all important touch points. Plus it's easy on my server teams, as it doesn't require to be dependent on buying additional servers. Review collected by and hosted on G2.com.
The price, and the inability for multiple brands to use it. Review collected by and hosted on G2.com.

It helps to target the right customer based on records and future business prospects. Furthermore, Marketing analytics helps to understand the customer's past buying behaviors. Review collected by and hosted on G2.com.
Multiple checkpoints to optimize the reports, I would recommend the one-click solution for this. Review collected by and hosted on G2.com.
1. Customized data extensions to use campaigns and reports from salesforce.com
2. Smooth Salesforce integration
3. Simple drag & drop functionality
4. Analytics & Reports are a huge plus
5. A/B testing to optimize your campaigns
6. Segments for personalised campaigns Review collected by and hosted on G2.com.
1. Limited with mobile features
2. Very expensive
3. Complex contact import feature
4. Expensive social media connector
5. Not for beginners
6. Admin security config is tough to understand Review collected by and hosted on G2.com.

Very organized for planning the daily schedule of patients. Review collected by and hosted on G2.com.
Lags a lot and takes too long to open each client. Review collected by and hosted on G2.com.

Flexibility of creating custom objects and creating role based and hierarchical based access to the data. Integration with Tableau for CRM is also very helpful creating dashboards. Review collected by and hosted on G2.com.
Salesforce chatter UI can be improved and various objects in UI is hard to include in automation testing specifically in TOSCA. Some elements can be dynamic to be more visually appealing. Review collected by and hosted on G2.com.

Salesforce email studio is a powerful email marketing tool. What I like the most is that it allows you to automate the sending of mass emails, for that target audience to which an advertising campaign is directed. Review collected by and hosted on G2.com.
What I like least is that it does not have a trial version for the user. It is not very easy to use, requires prior specialized training to be able to work on the platform. Review collected by and hosted on G2.com.