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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 40

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,768 Salesforce Marketing Cloud Engagement Reviews

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1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement
What do you like best about Salesforce Marketing Cloud Suite?

The overall product quality is outstanding. We can track all the activities/ tasks related to customers under the same roof. The user interface is also so self-explanatory, Simple drag and drop do wonders in reporting and dashboard creations so can be used by anyone irrespective of his/her professional/educational background. Keeping track of all the campaigns and testing live email has never been this easy before. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

I am a bit disappointed with the report and dashboard creation part. It does not allow to add multiple row level formulas in report creation, and the chart/graphs provided are not as fancy as any marketing & reporting tool should have. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Suite:

. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

As I mentioned, it's all in one place tool for me, all the customer's information, activities with them, future meetings, campaigns they have been part of -- tracking all this stuff has become so easy with the help of this tool'. Review collected by and hosted on G2.com.

Verified User in Insurance
CI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

The combination power of journey builder and automation studio makes it a very promising tool in marketing. With the data that you can get in order to fuel your data analytics is impresive. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

When you build complex journeys, marketing cloud tends to load the journey canvas very slowly. Also, there will be times that the server times out when you are working on a very long jounrey. Also, when it takes an expert to identify issues and rectify them. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Marketing cloud address requirements for complex journeys, and at the same time can combine all engagement channels in one journeys. Also, if you are using salescloud already, integration is very easy. Review collected by and hosted on G2.com.

Gaurav M.
GM
Senior Consultant - AEM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

From Small Business to Enterprise, Companies Trust the number 1 Business App. Build Your Business On a Platform That’s Easy To Customise and Upgrade. Easy To Use. Close More Deals. Increase Revenue by 25% Accelerates productivity. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Products within the marketing cloud feel disjointed, probably stemming from all of Salesforce's acquisitions. This is not as unified of a suite of products as Salesforce would like you to think. We came across too many error messages and had to submit a number of help desk tickets with the advertising studio. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Marketing Cloud is one of the best and most user-friendly campaign development platforms for creating and managing all marketing campaigns for different channels. It is helping our organization boost revenue. Review collected by and hosted on G2.com.

Paola  Y.
PY
Process analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
Translated Using AI
What do you like best about Salesforce Marketing Cloud Engagement?

Sales force, as the name suggests, is based on the workforce, the best part has been the interface. Since it makes the work of identifying the sale with its ID number more efficient. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

In particular, it seems to me a very efficient tool, the only detail is that it is very heavy since it contains a lot of information. It takes 1-2 minutes to see the main screen, but after that, nothing else is delayed. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Make the interface faster, and make night mode possible since it is possible that the white color strains the eyes a lot. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Identifying my prospect and/or generated sale quickly, reviewing the history of my sale, and also seeing the documents sent to the client. Because sometimes among so much information it is not possible to identify them. Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

Our organization selected Email Studio primarily for its Journey Builder app which allows for complex and integrated marketing campaigns to run data in between Email Studio and Sales Cloud. Another feature that we heavily rely on is Content Builder which allows us to share emails/documents/etc. in between our regions and offices so that we can collaborate across teams. It's truly an all-in-one tool that has nearly everything you need to automate campaigns, create great emails and monitor data. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The formatting of the emails does not always play well with Outlook and we are primarily a B2B organization with most clients in that space. Some of the out-of-the-box features like default font color are not able to be changed which presents some challenges when using the out-of-the-box templates.

Cloud forms is another part of the tool that is less user-friendly than we had originally hoped since it does require coding knowledge. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

I would recommend partnering with an implementation vendor to discuss best practices for your architecture and data model. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We are able to send our mass emails to our clients and prospects through Email Studio, monitor live analytics, and manage content across multiple locations. Email Studio also holds all of our distribution lists and gives us the ability to create filters for segmented campaign lists. The newly bolstered capabilities through Datarama allow for easily customizable automated report. Review collected by and hosted on G2.com.

Satya Swaroop M.
SM
Manager - Marketing Automation, Campaigns Design
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Newsletters, flash sales, and loyalty programs allowing coupons is the best feature of this platform. As a email marketer this tool has come real handy for all our campaigns. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It is an extremely complex platform and first time users might find it difficult to adjust with it. For this exact same reason you will need a couple of resources to manage the platform. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We have run several email programs and the dynamic content options have come real handy for the purpose. The automation and data management are the key advantages of using Salesforce Email Studio. I would recommend using it if you have resources to manage it. The ROI can be great with excellent CTR and great engagement. Review collected by and hosted on G2.com.

NM
Channels & Engagement Team Lead
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

AB testing, Triggered emails & Reporting Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The difference on how to use between apps Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Maximize trailhead trainings, accelerators and help & support team, learn by exploring on your own Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Communicating to our customers digitally, with rooms to test different contents, as well as analyze performance of done campaigns. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Email studio has significantly improved our ability to send emails to our customers by bringing it in house. We are now able to get to market much quicker than previous times working with a 3rd party vendor. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Steep learning curve to understand the ins and outs of email studio if no one on the team has prior experience. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Time to market - moving to Salesforce has significantly imrpoved this. Review collected by and hosted on G2.com.

Luis Felipe F.
LF
Growth Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The availability and capabilities to personalize our emails to make our customers feel we known their needs even if we are sending a big campaign, especially by the automation part of email studio. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

that it is a bit hard to get started with if you are a first-timer. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Have a direct contact with your salesforce executive to make this smoother Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It is solving the communicational issue we actually have with our customers, it is really hard to get to know their needs if they don't contact us, so this allow us to see their replies and also what they do. Review collected by and hosted on G2.com.

Himanshu Kumar S.
HS
Systems Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The features it offers, as well the feasibility to create emails and journey is best. The data management through data extensions. Features like publication lists, suppression lists help alot. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Lack of regular updates and it takes sometime to lag. Mostly the way to learn, one cannot have it's playground until he/she holds a MC instance. Need more inbuilt templates as well for emails. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Yes, If you're looking for something awesome to manage Marketing for your customer. Go for it!! Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Sending out customised emails when there's a change/update in any object. Having a better way to plan out emails for every update in organization and better management of customer's data. Review collected by and hosted on G2.com.