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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 39

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,768 Salesforce Marketing Cloud Engagement Reviews

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1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Aisha M.
AM
Digital Engagement Lead
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The access to easily found engagement metric data Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The clunky interface in the data table or automation studio or journey builder. If you hit back it goes back to the start Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We are trying to engage our customers in a field where there is no physical product. And especially trying to meet them where they are. So email, text, push is great. Also the ability to offer data on how we communicate and angage helps the business owners know what works Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
II
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Salesforce Marketing Cloud Engagement?

Email studio is helpful in all aspects and dynamic in nature as we can reach out directly from the tool itself and it's provide accessibility and connections with other tools as well. Simply seemless experience Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Interface needs some bugs fixed as sometimes it doesn't work as described , this cause hurdle in workflow at times. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We can easily reach out to the user from toll directly and seemlessaly which improves efficiency and productivity at work. As email directly connected we can easily reach out to as many connections we want in one time. Review collected by and hosted on G2.com.

Verified User in Retail
CR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Suite?

All in one platform. You can create and send emails, SMS, and push messages, create Ads on Social Network sites, and also get a complete analysis of these cross channels. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Even if the platform is one of the best there are some bugs, and issues that require to be updated. One of these would be reducing the latency in the platform to help get the best out of it. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

In each of the quarterly releases, Salesforce Marketing Cloud tries to fix the bugs and issues and also provides additional functionality to help Marketers complete their daily tasks with ease. Review collected by and hosted on G2.com.

karim M.
KM
Team Lead
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like some of the below key features

1 - Trackable in salesforce

2 - The sales team can use this as this is easy to use

3 - Can segment the database well as we don't have to import product-related data into Marketo and then segment them

4 - I love the ease of use, customizable features, and database integrations that allow us to fluently and snappily reach our guests. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

1 - The platform is extremely complex.

2 - You'll bear at least one hand devoted to setting it up and maintaining the platform.

3 - Client support isn't great.

4 - Occasionally the platform goes down or gets a little wonky, egging me to log out and log back in, which generally resolves the issue. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It's easy to modify the preliminarily created emails, by changing many HTML canons. No need to produce a new dispatch from scrape. As a result, productivity has increased

Transferring emails according to juggernauts to a different set of druggies, so we do not have to filter druggies each time

It's easy to exercise and test the created emails by transferring them our dispatch id & as a result, we can see how the emails will appear at the druggie end on desktop as well as mobile Review collected by and hosted on G2.com.

SM
sponsorship sales executive
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

Salesforce Marketing Cloud is a great marketing automation tool, It is helping us a lot in generating new leads and running marketing campaigns, the best thing about this tool is the AI feature which helps in getting almost all the details of the suspects or prospects. It can be integrated directly with the website and rest thing will be done by it's AI tool Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

I don't have much to say what i dislike about this tool, but the pricing is a bit high. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Lead generation, Running Marketing campaigns Review collected by and hosted on G2.com.

Andréa A.
AA
Sales Operations
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The integration Salesforce Email Studio has with the Salesforce Sales Cloud environment! It's convenient and turns leads and pipeline management much easier. Automation and Journey builder is pretty good as well. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Users who are not familiar with HTML can get a bit overwhelmed when building email templates. Also, it has soma many features and automation possibilities that it's quite easy to get lost. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The marketing team can create campaigns and send emails to leads directly from Salesforce, with no need for a third-party tool that maybe would not integrate so well. It's helping a lot with engagement and lead conversion. Review collected by and hosted on G2.com.

Verified User in E-Learning
AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Email Studio is one of the only parts of Marketing Cloud that is close to intuitive (emphasis on close). Switching from Mailchimp to Marketing Cloud is a big adjustment, but Email Studio was one of the first things I was able to learn pretty quickly. The drag and drop builder is fine. And the ability to build blocks is helpful. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Marketing Cloud in general is a beast - and each component is like a new language. More specifically about Email Studio: things can be slow to load, I often have to refresh the page for it to work. It's reporting and tracking is terrible as they try to phase it out. It has a lot less data than Mailchimp has. And managing subscribers is not intuitive. Additional CSS was needed in some areas which was not needed in Mailchimp - and even then some things are formatted funky that I can't fix. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Make sure you have a good implementation partner who can guide you through EVERYTHING. And utilize Salesforce's free resources - trailhead, expert coaching sessions, webinars, etc. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Email Studio isn't solving a problem for me but it does at least provide the platform to send emails. Mailchimp does it better and is much more user-friendly. Review collected by and hosted on G2.com.

Eleanor T.
ET
Digital Marketing & Social Media Strategist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

The part where it allows me to create all different kinds of emails and track their performance at the same time. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The unsubscribe setting, currently people have to modify their status at the preference center before re-subscribing, which doesn't make sense. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

It saves our company time & manpower, it is a good investment. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The user-initiated emails help our company auto-send emails out daily which minimizes the manpower we used to put into this task. Review collected by and hosted on G2.com.

Ashley M.
AM
U.S. Communications Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

I love the ease of use, customizable features, and database integrations that allow us to easily and quickly reach our customers. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Sometimes the platform goes down or gets a little wonky, prompting me to logout and log back in, which typically resolves the issue. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Salesforce Email Studio is the best email marketing tool I have used in my 11+ year career. And the ability to tap into the other products Salesforce provides, makes it the best all-around marketing and CRM tool out there. I'm a huge fan! Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

For us, it's really important to be able to communicate weekly to our customers, and also quickly, when a special announcement is released, and Salesforce Email Studio allows us to do both effectively. We've been able to increase our engagement with email as a result of this, and since implementing new templates, we've been able to provide Spanish language options for our Spanish-speaking customers in the U.S. I'm also really pleased with the new templates we've built in terms of look and feel, and mobile-friendly appeal. Review collected by and hosted on G2.com.

Arun S.
AS
Business Development Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement
What do you like best about Salesforce Marketing Cloud Suite?

The interaction and the UI for the user. It creates a real time platform to connect with your customers to understand about their nature and likings with an intelligent system. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Because it's an expensive software and we need to pay extra for the best results for each add ons. The first time configuration is very time consuming and hectic. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Suite:

I would recommend that it will take time to learn but once you get it in your sheet boom you going to have a very high potential growth. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Salesforce helps organization to gather information from different sources and bring them together. It helps to get valuable customers insights and understand their pattern. Review collected by and hosted on G2.com.