Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 38

Useful tool to engage customers and refuce CAC. Review collected by and hosted on G2.com.

At the moment there are not downsides for me Review collected by and hosted on G2.com.

Our team consists of content development, editing, visual reviewers, and final reviewers. The process allows for easy access to shared collaterals, consistent review processes, and indepth reporting. Review collected by and hosted on G2.com.

It's easy to fall into advanced features, there are a lot of opportunities to build out automations - but like any automation - time is needed to learn, test, develop, and deploy. Review collected by and hosted on G2.com.

The best part about Salesforce Marketing Cloud is the ease of navigation along with the automated features for my marketing strategies that could be implemented seamlessly. Review collected by and hosted on G2.com.

One issue that I faced while using this software for my email marketing campaigns was the variation of common email messages sent to clients in terms of their overall look and line spacing. Review collected by and hosted on G2.com.

The User interface is in a friendly manner and can be easily accessible to every person in the world. It is a platform where it contains all the information about the customers and their activities over the company site by using einstein 360 you can customize the campaigns and ads to the customers specific to their interests. Review collected by and hosted on G2.com.

It is very expensive and cannot be accessible to individual users or to someone who is running their own business. As there are a bunch of options to use over the platform, it is not that easy to remember all the available options. Review collected by and hosted on G2.com.

While creating the email, we can see the same email in HTML format which is created through content blocks, which makes it easy to edit when we are extending any email-related campaigns. Moreover, we can live test the email created on the same platform Review collected by and hosted on G2.com.

Moreover, it is too expensive for small firms & its functionality is difficult to understand for new users

Sometimes when the data is huge in numbers in Data Extension or List, it takes a lot of time to load and sometimes the system just hangs

It's not easy to search/track previously sent emails through JOB ID. In the Tracking section, only the latest sent emails appear. If I need a find an email through JOB ID that has been sent months ago, it is almost difficult to find that. If we need to track the results of the email, but we don't have the Job ID then it's very difficult to find that Review collected by and hosted on G2.com.

Interactive email templete and its integration with Sales Cloud to capture the lead and its update. Automation is the best part of Email studio, liked the most., Review collected by and hosted on G2.com.

Business is looking for more interactive email templates with sales cloud and service cloud integration so that we can avoid much customization and cost involved Review collected by and hosted on G2.com.

I consider this platform to be excellent for use in everything related to emails since it offers functions such as the creation of personalized emails, sending transactional emails in real-time, follow-ups to emails, and to view graphical reports with emails, also allows marketing programs to be supported and managed, be it data, channels and projects, among others, where it allows maintaining order and security over these registered data easily and simply, apart from having technical support which is very well structured since it responds quickly and solves any type of problem found. Review collected by and hosted on G2.com.

We have had problems with the interface of this service since it is poorly developed because it is very slow when opening and sometimes the page crashes and does not respond, which is very annoying because it attracts a waste of time, apart from its design it is poorly structured since it lacks more creativity and better functions than it contains, so they should update it better and make it more advanced so that it can be used more frequently and without problems. Review collected by and hosted on G2.com.

- Audience segmentation (Data extensions)

- Einstein AI to help with optimization

- Building blocks to create content Review collected by and hosted on G2.com.

- There are multiple ways to do the same thing

- There are not enough options within templates and customization requires extensive HTML knowledge

- Shared IP Review collected by and hosted on G2.com.

Splendid UI. Uncompromised backing from the Salesforce marketing cloud makes seamless integration across all salesforce universe applications very easy. Review collected by and hosted on G2.com.

Pricing isn't effective keeping in mind the business Opportunities that Salesforce offers. Marketing Automation isn't efficient. Integration with third-party services requires alot of effort ending up in using more resources. Review collected by and hosted on G2.com.

- One of the best CRM I have ever used

- Easy to draft emails and make basic emails which can be blasted asap

- Great to integrate with Salesforce CRM

- Easy to track metrics

- Great for tracking lead-based movement and pipeline management Review collected by and hosted on G2.com.

- Not very good at designing HTML Emails

- Not very easy to use Review collected by and hosted on G2.com.