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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 37

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,768 Salesforce Marketing Cloud Engagement Reviews

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1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Sports
US
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It was easy to pull data that was meaningful for ROI Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It was a little hard to fully grasp because of full capabilities but easy once you get the hang of it! Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Organization for our email newsletters, better content creation, etc. — it's helping personalize our messaging. Review collected by and hosted on G2.com.

Jessica S.
JS
Account Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce Email Studio is excellent for tracking and organizing off-the-record conversations with neighbors. Your team's ability to expertly comprehend the habits and decision-makers of your target customers is essential to its success. By customizing cooperation for your brand, you may suit the specific needs of your target audience while also satisfying their desires. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I dislike Salesforce Email Studio because it can be technical and require a lot of paperwork. Sometimes you need external help with connecting to Salescloud and ongoing maintenance. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The problem that Salesforce Email Studio addresses are the difficulty of interacting with the outside world when important participants are unavailable. The approval of documents and communication of contracts, contracts, and funds are managed here, simplifying the lives of those involved. Review collected by and hosted on G2.com.

Zheng  K.
ZK
Digital Marketing Specialists
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement
What do you like best about Salesforce Marketing Cloud Suite?

I like Salesforce Marketing Cloud makes it easy for us to communicate with our customers and allows us to:

In Email Studio, create emails to complement our customer journeys.

You can communicate with customers through SMS, messaging, and push notifications when you choose the Mobile Studio option.

Through various social media platforms like Facebook, Twitter, and Instagram, you can engage with your customers.

It is useful for teamwork and interaction with a large audience, it provides customized reports to determine what type of message is most effective for the company. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

More built-in email templates are required for Salesforce Marketing Cloud.

Because it's not an intuitive platform, teams with no tech experience should first get some training.

Compared to other marketing automation solution providers, the cost is a bit high. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

With Salesforce Marketing Cloud, you can use and find brand sentiment data, create and publish social content, listen and respond to what people are saying about our brand on social media, and even launch social advertising campaigns.

Through advertising studies, you can link your ad campaigns to your CRM and marketing data to create individualized customer journeys.

Salesforce allows direct advertising on Google, Facebook, and YouTube. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

We mostly use HTML templates so I won't speak about the drag & drop tool, but although we don't, I still enjoy that we can have similar use with HTML blocks created. It works the same way, except there's more flexibility since we can then edit those blocks and drag them wherever we want. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The main thing I liked in other tools was being to get quick reporting on performance of an email template used and in active journeys directly in the email template menu. We can then not only look and edit an email, but also see with a popup window with quick performance snapshot. I always found it handy in any of the tools I used. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Email Studio is our main tool used to setup programs and marketing campaigns, and it helps us create a set of emails that we can always edit and use and reuse. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement
What do you like best about Salesforce Marketing Cloud Suite?

The basic interface, that offers a lot of different options and ways to monitor, track and improve campaigns. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Potential issues that arise with Chrome mostly, but with other browsers from time to time, that require logging out and logging back in.

Organization of folders - Takes too much time to delete, move, re-order folders, lists or campaigns.

Limit of number of lists that can be created in a single folder. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Most of the issues have been resolved very quickly so far. SF support is very helpful and responsible when it comes to any type of the issue you report to them. Review collected by and hosted on G2.com.

Pankaj K.
PK
Sr. PPC Analyst
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

I compared three Marketing Automation solutions like Hubspot, Marketo, and Salesforce Marketing Cloud by their features and cost. Which one do I choose for my marketing team?

I took all three of them demos. I saw and compare the complexity of using their features, User Experience and visibility (in terms of tracking ) after executing a campaign.

I found the best intuitive dashboard and useful information with its detailing in the salesforce Marketing automation. Creating a Marketing Funnel, Tracking the performance of your campaign, event tracking, who opened your email and when someone clicks on a link from your email, what is he doing on the website, which pages he/she explored and how much time spent by each subscriber. Even if they are coming after two months, we will get to know, for what purpose your prospect visited. There are 'N' numbers of awesome and exciting features they have. It is not expensive as other platforms. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Till now, I have no reason to dislike this marketing automation solution by its awesome features. However, their pricing is a bit expensive as to other marketing automation solution providers. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Suite:

if you want a complete marketing automation solution and no budget complexity then go for it. Initially, this product will look expensive but after its complete implementation, you will see the conversion rate is getting better and better. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

I was relying on different marketing solutions for different activities. But Salesforce marketing cloud had resolved my problem. I was feeling more productive because I don't need to gather any data and analyze it individually. Everything was manageable and sorted. Only I need to monitor performance metrics and activities. Based on that I make my decision more quickly than earlier. Review collected by and hosted on G2.com.

Alfiya S.
AS
Application Development Team Lead
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The best thing about Salesforce Marketing Cloud Email Studio is it provides marketer easy email navigation and email sending process without one having a technical knowledge Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Sometimes the content builder portfolio has limitations like format for the multiple images and other file types

it should be open to all type of file and size Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It is solving the biggest problem by having a commonplace platform which is giving a solution to marketing team, it is helping marketers to promote their brand, increase lead using social studio and also advertising their audience Review collected by and hosted on G2.com.

Major Arun G.
MG
Member
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

Email marketing is simple with Salesforce Email Studio. The programme is really easy to use. I never received appropriate instruction on how to utilize it, which is why. With your email database, you may link to your website and gain insights into a variety of statistics and trends. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Navigation is liIt can be too complicated for a beginner to utilize. For a smooth experience with Salesforce Email Studio, it is therefore strongly advised to have some knowledge of email marketing software and its capabilities a little tough. So please change the navigation system Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

email scheduliWe can simply add content to our e-newsletter and build a new email template. It's simple to change the Subject line and To field. The email can be scheduled for distribution and is easily tracked.ng is very useful and easily optimize for mobile Review collected by and hosted on G2.com.

Kriti R.
KR
Salesforce Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce is user-friendly, it is very adaptive for new users as well. the functionality is very interesting and the journey builder is very customizable as per the requirement. Drag-and-Drop tools and advanced content management is possible which many of the email sending platforms lack. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Configuration and setup looks a little complex and time consuming Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Salesforce email studio is an excellent platform to learn and work, it will meet all the requirements considering essential for email digital marketing. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

we can use content across multiple channels. Trailblazer is very effective in case of suggestions and queries and even customer support is extensively useful incase of any issues if addressed. Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Salesforce Marketing Cloud Engagement?

The automated journey templates are quite handy Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Not easy to set up and it required a lot of technical expertise Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

email marketing Review collected by and hosted on G2.com.