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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 36

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,768 Salesforce Marketing Cloud Engagement Reviews

4.0 out of 5
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1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Manoj B.
MB
SFMC trainee
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

It is one of the best CRM tools that I have used so far.

Here we can use it for managing subscriber portfolios and all the past data of subscribers of 100k-1000k subscribers can be traced from a scripting language.

There are different segments for reports to see the performance of the campaign.

Automation and Journey builder a life saver Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

So much to learn but it becomes sometimes overwhelming to learn so much. Not an easy platform to use. As a fresher, the process is enjoyable but sometimes a bit tiring as AMPscript is there to learn. HTML you have to learn.

Its a hard knee for a person with non- technical background to learn everything Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

I have been working on email studio and Automation and Journey builder

As a CRM tool, it is great. I have been able to import/export the subscriber data very easily and have been able to manage the preferences and their activity easily.

Making email, deploying and scheduling email is never been easy.

Journey builder and Automation process is life saver for big Automation process Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
IN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement, Salesforce Journey Builder
What do you like best about Salesforce Marketing Cloud Suite?

We've been able to customize more of our emails based on audience segments because of Marketing Cloud. I also really like the data we receive after an email send. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

I wish we could get more specific data based on personalized emails. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Personalized emails Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
AE
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement
What do you like best about Salesforce Marketing Cloud Suite?

This has streamlined the process to send channels communications to our partners. Easy enough for multiple associates to use, create templates, and quickly send information. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Still learning the full capability of the tool. No dislikes yet. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Streamlined/

Personalized communications to multiple

Channels Review collected by and hosted on G2.com.

Ashrit K.
AK
SFMC Architect
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement, Salesforce Mobile Studio, Salesforce Journey Builder
What do you like best about Salesforce Marketing Cloud Suite?

Best in the industry for multichannel campaign execution. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Slowness of the instance on some occasions. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Reaching customers with real time recommendations Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Lots of training available for the tool and the integration between Pardot and Salesforce is great. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It's not very user friendly. But, there is a lot of training available. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Having a look inside the sales funnel and seeing where prospects are so you can tailor messages to meet them where they are in the buying cycle. Review collected by and hosted on G2.com.

Naga K.
NK
Senior salesforce Tech Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It's very good service from salesforce gives exciting features to communicate with end users via email mobile etc Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Not much about to dislike except license cost Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It helps engage the customers and help them to get details about our product Review collected by and hosted on G2.com.

SM
BigData Solution Architect
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

CRM data (Sales & Service) can be effectively used to build e-mail marketing campaign promotions.

Drag/Drop feature, Displays past & recently sent items

Content builder e-mail templates

Tools & extensions

Pre-defined event triggers or scheduled triggers

Real-time tracking & reporting

Auto-Scaling for optimized performance & delivery

Build 360 degree single view of customer Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Pricing is a little more expensive

Some pre-built industry-specific e-mail templates are not available, the list can be expanded on multiple business domains

Need experience & some Web HTML script knowledge to build customized templates. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Targeted Complex Personalized marketing campaigns to customers

Huge template & content builder drag & drop features

Easy to integrate with Salesforce CRM (sales/Service) data for promotional marketing

Return on Investment

A/B testing Review collected by and hosted on G2.com.

Verified User in Accounting
IA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Ability to personalize user experiences. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Requires a lot of technical expertise for configuration and upkeep. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It's a very powerful and feature-rich platform. You can create user journeys based on user behavior, and if done well, you can inspire action to your liking. This has helped drive more conversions. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The UI was easy to use and understand as well as the ease of customer engagement. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Customer support was lacking every time we reached out for help. We had a dedicated team but found better luck using the general 1-800 support line instead. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Helped us organize and streamline all of our email marketing with customers and clients. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce tools are straightforward to use and cover a wide variety of marketing needs. The employees at Salesforce provide hands-on support and reliable service that you can use to improve your ability with the platform. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Some of the cloud capabilities can offer roadblocks when they take a bit longer to load and download, there is a bit of downtime to complete the tasks you need to use. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Marketing Cloud Engagement lets my team work on projects and marketing campaigns together wherever they are, allowing for new users to learn new skills and meet our organization's marketing needs Review collected by and hosted on G2.com.