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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 32

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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Video Reviews

1,768 Salesforce Marketing Cloud Engagement Reviews

4.0 out of 5
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1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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4.0 out of 5

Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
MB
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

Einstein predictive modeling and intelligence reports for all channels. Reporting catalogs. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Cost can be expensive for small businesses. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Personalized targeting. Automation. Customer segmentation. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Salesforce Marketing Cloud Suite?

Email Studio

Journey Builder

Automation Studio

WhatsApp Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

No Audit logs

Mobile Studio

Very Slow Content Builder

WhatsApp UnSub List Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Enabling Transactional Triggers

Sending Marketing Communications

Marketing Automation Journeys Review collected by and hosted on G2.com.

Hope S.
HS
President
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like the tracking and reporting feature. You are able run reports seamlessly and the parameter options are typically spot on. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It performs slowly in other browsers besides Google chrome. When using edge or explorer the program lags. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Tracking leads and proper lead reporting. Review collected by and hosted on G2.com.

Ayush S.
AS
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Ease of use. Interface is lovely. Awesome Documentation. Customisable variety of studios like Email Studio, Social Studio,Mobile Studio,Advertising Studio.The Journey Builder is a powerful feature. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Support taking time to resolve issues. Need live chat. Often complex and overwhelming to use. Issues in Salesforce Marketing Cloud Engagement for users with no experience in marketing automation Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Challenge of engaging with customers in multiple channels in a personalised and effecient way. Being a centralized platform for centralized customer master data. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

Makes it fairly easy to format emails/newsletters and track engagement. Used it to manage newsletters for a non-profit organization. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The user interface could be improved especially in terms of graphic design options. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Tracking engagement with certain links in emails and sending out professional-looking newsletters Review collected by and hosted on G2.com.

Verified User in Motion Pictures and Film
CM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Efficient Multi-channel Management. Salesforce Marketing Cloud Engagement excels in seamlessly coordinating diverse campaigns for optimal customer engagement. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Limited customization options for complex campaigns. Steep learning curve, especially for beginners. Integration glitches at times. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Marketing Cloud Engagement solves customer targeting, personalized messaging, and campaign tracking. It boosts our ROI by delivering relevant content, improving engagement, and providing analytics to refine strategies. Review collected by and hosted on G2.com.

Verified User in Banking
UB
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

It's integration with Salesforce and it's wide features including email marketing, user management, and nurture marketing. Ease of creating email templates, reports Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Not easy for beginners to understand as they are usually confused as to how to create templates and lists. Thus, it requires a lot of training. The cost is also high. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Email marketing, User management, Nurture marketing, Automation, engagement studio drip marketing, template creation- HTML, A/B testing, list creation in Pardot. Review collected by and hosted on G2.com.

Lorena Susana L.
LL
Team Lead Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

That can be customized according to the needs that you want to cover Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

for now the only thing that seems slow to me is the identity verification Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It helps me every day with the administration and control of all the information that is handled in our different service channels. Review collected by and hosted on G2.com.

Ashley T.
AT
Director of International Branding and Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

When we used the SF Marketing Cloud it was the easiest way to keep everything tied directly to our CRM. It was by far the definition of you get what you pay for. While its more costly than some others, the functionality is far superior. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The cost of salesforce is a big driver in why many cannot use it. Its not too terrible if you have a large budget, but as you know with most organizations marketing is the first department to take the hit. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It allows you to directly reach out to and solicit while maintaining accurate records of your engagements all while keeping them associated with the corresponding accounts in your CRM Review collected by and hosted on G2.com.

Marigo P.
MP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like how easy it is to use the help bot (Olivia) Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I haven't found a way to delete a contact Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It's easy to organize the customer accounts Review collected by and hosted on G2.com.