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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 30

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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This seller hasn't added their security information yet. Let them know that you'd like them to add it.
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,768 Salesforce Marketing Cloud Engagement Reviews

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1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Hospital & Health Care
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

I like how there is so much information on one database Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There are way too many layers of info sometimes. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

I think the ease of use can be a little better or better training docs Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement
What do you like best about Salesforce Marketing Cloud Suite?

It is an incredibly versatile and all-encompassing tool that comes with all the essential features you need to manage your customer relationships effectively. One thing that I particularly appreciated was the ability to access a wealth of information about my prospects, including their activity on the web. It provided me with a 360-degree view of their behavior, preferences, and interactions with my business, which helped me make more informed decisions and deliver personalized experiences. Overall, I would highly recommend this CRM solution to anyone looking for a powerful and user-friendly way to streamline their sales and marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

In my experience, using this tool can be quite challenging at first, even for someone like me who has had several years of experience with similar software. The interface and features can feel a bit overwhelming, and it may take some time to get used to the workflow. However, I believe that this could be improved by integrating a digital adoption tool that provides more guidance and support during the onboarding process. Such a tool could help new users navigate the platform more smoothly and quickly become proficient with its various features. Overall, despite its initial learning curve, I still believe that this tool has a lot of potential and can be a valuable asset for businesses looking to improve their workflow and productivity. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Suite:

Would you like to automate all of the grunt work your sales team does to pull out data and find patterns, AND bring it all to the cloud for a collaborative experience? Of course you do - go ahead and get yourself the best CRM there is in the market. :) Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

As a Sales Development Representative, I have found that having a single platform for collaborating with my Account Executive on new prospects is a game-changer. This tool makes it easier to keep track of all the relevant information about prospects and helps us work more efficiently as a team. Additionally, I really enjoy the analytics side of it. The ability to track and analyze key metrics such as email open rates, click-through rates, and page views gives us a better understanding of our prospects' behavior and allows us to make data-driven decisions.

In fact, our sales team has become more agile and responsive. The real-time alerts for page views and other engagement metrics allow us to stay on top of our most active prospects and respond quickly to their needs. Review collected by and hosted on G2.com.

Verified User in Cosmetics
EC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement
What do you like best about Salesforce Marketing Cloud Suite?

It actually helps us define key customer moments and trigger relevant information to continue their journey with us, and repeat purchase is more likely to happen. It lifts our business. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Sometimes it is a little complicated to understand all features. It is simply so much to keep track of. Would be great with active user guidance in admin, similar to Pendo. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Reaching out to customers for activation and reactivation in a timely fashion. Also provides consistency and minimizes repeat and redundant information. Not to forget about the knowhow you provide. Review collected by and hosted on G2.com.

Verified User in Construction
CC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Sales force marketing cloud management is a great platform for measure your sales growth data's strategy Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Not be able to find any in future I will get and dislike defineately I will post Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Customer journey mapping and email marketing and location based applications Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting
US
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I have been using Salesforce for a few years now and I have to say, it's been a nice ride. The platform is incredibly versatile and helped me manage all aspects of my sales process from lead generation to closing deals. The user interface is relatively intuitive and easy to navigate. This saves me a lot of time without frustration. One of the coolest features is the ability to integrate with other software tools. The customer-support team is also a top-notch. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It is relatively complex and overwhelming when trying to set up and customize at first to my specific needs. Salesforce is relatively expensive for small business. Also, it took me about a month and a half to learn how to use it affectively which can be frustrating for some users. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

I think it helped me in two ways:

I have been struggling to personalize my marketing efforts to mee the needs and preferences of individual customers, so here it helped me a lot.

Second, my workflow is no longer time-consuming Review collected by and hosted on G2.com.

KS
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

We use Salesforce to directly market to our current and possible new patients. It is a mre strategic way of marketing without having to cast such a wide net.

Many healthcare organizations are moving to this platform. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I wish there were more healthcare opportunities. It feels too B2B based when it comes to trailblazer.

More healthcare sessions and trailblazer classes. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We now have the ability to target campaigns to pertinent patients.

We have the ability to follow patients through their care and monetize the ROI. This helps us determine our strategic marketing goals. Review collected by and hosted on G2.com.

SO
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement
What do you like best about Salesforce Marketing Cloud Suite?

It's a great ro improvement the customer business and growth in a single platform it is the world best and fastest CRM. , which manages the customer relationship. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

As of now, I did not like anything, everything is perfect, one thing is that to maintain the platform you have to pay some amount but it is a perfect tools for each and every customer. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

It solves many problem which is related to market and business it helps in many by improving the customer business and fullfil the client requirements .it helps to improves any types of business. Review collected by and hosted on G2.com.

RH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

Customer engagement. Enabling our customers to communicate with Bunge when they want, where they want and how they want. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It's a beast. Like others, we found we needed to hire more expertise after implementation. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Communication gaps and enabling communication preferences. Review collected by and hosted on G2.com.

SO
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement, Salesforce Customer Data Platform (CDP)
What do you like best about Salesforce Marketing Cloud Suite?

Marketing cloud helps you to grow the market businesses in all the possible with the use of world biggest CRM you can easily grow your business, and improve the customer satisfaction. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

As much I know I would suggest no dislike from my side as it use the salesforce biggest CRM which can track the history of market and customers in a single platform. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Salesforce marketing cloud solves all the problem related to market Wethersfield you need to improve business or customer satisfaction everything you can grow with the help of marketing cloud suite Review collected by and hosted on G2.com.

Tapaswi K.
TK
Cyber Security Associate 2
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Suite?

We can get better tools that help us to do more with less.

We can win customers with cost efficient nd real time marketing.

By securing and customising.

Using AI. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

One of the elements I disliked the most in Salesforce Marketing cloud was the lack of customisation options.

It was difficult to create a unique user experience trailored to my specified needs. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Keeping our employees in the dark regarding their performance and ignoring the importance of employee training won’t contribute to building trust with you, nor to increasing sales volume. Review collected by and hosted on G2.com.