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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 26

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,078 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
Karsen W.
KW
Karsen W.Small-Business (50 or fewer emp.)
4.0 out of 5
"My experience has been very smooth and helpful."
It's easy to use and offers you the ability to create a unified brand.
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0 people requested security information

Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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Video Reviews

1,767 Salesforce Marketing Cloud Engagement Reviews

4.0 out of 5
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1,767 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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4.0 out of 5

Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

The tool helps in designing and automating multi-channel customer journeys based on customer interactions and behaviors Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Nothing as such. The UI can get better though Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The Salesforce Marketing Cloud is helping me understand the user journey better and therefore I can better plan my marketing efforts. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
UO
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Ability to drive engagement among leads and generate instant revenues Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Cluster of data sometimes is challenging Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Identifying hot leads from invalid Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Journeys and Content Builder are great features to use Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Sometimes the features are a little hard to understand Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Automation Review collected by and hosted on G2.com.

Verified User in Retail
IR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Ability to adapt customer journeys and personalization blocks Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Reporting capabilities, not that intuitive Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Ability to react to customer signals Review collected by and hosted on G2.com.

Verified User in Accounting
AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It makes work very easy and simple to make leads. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Nothing to dislike it just very good platform Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It easily help to make leads Review collected by and hosted on G2.com.

Rishabh G.
RG
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

One Spot Solution, Easy Configuration and UI. Perfect for use even for novice users. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Slightly costly. And First time implementation is somewhat tricky and require strong technical expertise. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Email marketing dynamic template wise option is accessible and easy to use. Can be customised based on filters as well. Case update can be sent via sms as well building trust with effective communication. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Engagement?

Email marketing is the best feature that I found and its helping us updating my leads in the CRM automatically. I don't have to update them manually and move them to different engagement stages. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It is a bit difficult to use on its own. You will need a certified person to create the automation or learn it. Learning this software is not that easy as its time-consuming. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

With multiple tools like email builder inside Salesforce, it helps us a lot with email marketing automation. Moving my leads from Stage 1 to a closed deal, everything is recorded and updated on time by Salesforce automatically. Review collected by and hosted on G2.com.

Verified User in Financial Services
IF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Ease of use, once set up it works well!! Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Ease of implementation, need consulting. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Nurturing leads Review collected by and hosted on G2.com.

Kim W.
KW
Email Marketing Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement, Salesforce Journey Builder
What do you like best about Salesforce Marketing Cloud Suite?

Nothing - I cant think of one thing that I like about it Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Where to start...

- The interface looks about 15 years out of date - because it is. While this may not affect the usage of the platform, it shows how much Salesforce care about Marketing Cloud.

- The user experience is non-existent and basic functions like searching for contacts is extremely limited. I'm writing this review while I sit here and wait to export over a million contacts to search that way, as the search function in MC is so bad.

- Getting your data from an external source is filled with so many problems and breaks a lot - we currently do not have subscribers flowing into our database.

- The email template builder is...you guessed it, incredibly limited and outdated, impacting the quality of emails we are able to send out.

- It's overly complicated just to do the most basic of tasks, something that could be done in a few seconds on better platforms. For example, we have to use SQL just to pull together the most basic form of segmentation going.

I could go on but you get the picture; there really is nothing good about this platform. Salesforce has clearly not updated it in well over ten years and it shows. Instead of creating a competitive product that people want to use, they live up to their name and sell the dream, then lock people into long and expensive contracts. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

None. Review collected by and hosted on G2.com.

dana n.
DN
Director of Global Membership
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The most helpful element in Salesforce marketing cloud is that it automatically updates CRM leads and can qualify them based on previously outlined definitions. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The user interface is not intuitive at all. It is very hard to use and visualize the actual email output, and I have a hard time learning it on my own. Their customer support/success is not readily available nor comprehensive, so there is a lot of time spent on enablement and troubleshooting. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Primarily we are using it for automating our email (CRM) marketing. In particular it helps me identify the various qualification levels of our leads and move them through the stages of selling so that fields are updated dynamically and visible to all. Review collected by and hosted on G2.com.