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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 2

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,164 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
Karsen W.
KW
Karsen W.Small-Business (50 or fewer emp.)
4.0 out of 5
"My experience has been very smooth and helpful."
It's easy to use and offers you the ability to create a unified brand.
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,767 Salesforce Marketing Cloud Engagement Reviews

4.0 out of 5
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1,767 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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4.0 out of 5

Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Aviation & Aerospace
IA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It's the ability to deliver highly personalized and timely communication at scale. The platform enables us to create targeted customer journeys that enhance the overall experience, whether it’s through email, SMS, or social media. Its robust automation tools allow for seamless engagement, ensuring that customers receive relevant offers or updates based on their preferences and behaviors. Additionally, the data-driven insights help us optimize our campaigns, increasing engagement and driving customer loyalty. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

One thing that can be challenging about Salesforce Marketing Cloud Engagement is the complexity of its setup and navigation. While it’s powerful, it often requires advanced knowledge to fully leverage its capabilities, and some tasks can feel more complicated than they need to be. Additionally, integrating it smoothly with other systems or data sources can sometimes be difficult, leading to delays or needing additional technical resources. The learning curve for new users is also quite steep, which can slow down the time to get campaigns up and running effectively. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Marketing Cloud Engagement helps solve the challenge of delivering personalized, timely communications at scale. It allows us to create tailored customer journeys based on real-time data, ensuring that we engage with customers through the right channel, at the right time. By automating campaigns and using data-driven insights, we can optimize messaging, which leads to increased customer satisfaction and loyalty. Additionally, it simplifies managing large volumes of data, helping us segment our audience more effectively and improve overall engagement with less manual effort. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud Engagement is a powerful and feature-rich platform designed to help businesses streamline and optimize their marketing strategies. While it may be complex to implement in larger organizations and has a learning curve, its robust capabilities, flexible integrations, and strong support make it a valuable asset for marketers. The platform offers a user-friendly interface, but beginners may find it overwhelming due to the multitude of features and capabilities. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

At the moment, there is nothing to report but I'll share if experience any issues or have anything else to discuss. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Marketing Cloud Engagement makes marketing a lot easier by helping you connect with your customers in a more personal and effective way. It simplifies creating tailored journeys for your audience, consolidates all your customer data into one place, and automates routine tasks so you can focus on strategy. With its powerful analytics, you get clear insights into what's working and what’s not. Plus, it supports all your marketing channels from a single platform, ensuring a consistent message everywhere. This means you spend less time on manual tasks and more time engaging with your customers, leading to better results and a more streamlined marketing experience. Review collected by and hosted on G2.com.

Verified User in Consulting
CC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It’s the flexibility and power. The way you can create highly personalized, multi-channel marketing campaigns at scale is awesome. The automation capabilities, from journeys to triggered sends, make it easy to stay in touch with customers without manually doing everything. Plus, the integration with data sources and how you can dig into customer data for targeting is next-level. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It can get overwhelming, especially for new users. There’s a bit of a learning curve, and sometimes it feels like you need to write a bunch of SQL queries just to do basic segmentation or data processing. Also, the UI isn’t always as intuitive as it could be, and some things feel clunky—like navigating through Email Studio and Journey Builder. Debugging errors can be a pain too. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Marketing Cloud Engagement helps make marketing easier and more effective. It lets you reach customers on multiple channels, personalize messages, and automate campaigns so you don’t have to manually do everything. For me, it’s great because it saves time and makes me look good when the campaigns I set up for clients work really well. Review collected by and hosted on G2.com.

Karsen W.
KW
Executive Suite Host
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It's easy to use and offers you the ability to create a unified brand. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It can be quite expensive to get started and takes some time to get implemented with. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Helps solve personalized problems and give members relevant messages. Review collected by and hosted on G2.com.

NB
Manager
Hospital & Health Care
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Suite?

It gives you an ease to operates the marketing skills using the marketing cloud platform and helps the organisation to segrigate the data. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

It is difficult to see the flow of data sometimes within the CRM. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

It solves the problem of sending bulk emails to our customers and gives an ease with the help of Journey builder and Email studio which is part of the Marketing cloud Salesforce CRM Tool. Review collected by and hosted on G2.com.

Denisha V.
DV
Marketing Manager
Computer & Network Security
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

1. One-stop marketing solution.

2. Easy to handle and implement

3. As there is an integration process available other software can also be connected to it. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I have been using salesforce for the last 3 years and there is nothing to dislike about it. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Automation for email marketing and so many templates inbuild available along with features to customize your template. All social media can be managed at one place so lots of reporting efforts get reduced Review collected by and hosted on G2.com.

bandla b.
BB
Senior Digital Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Engaging with Target Audience with Tailor Made Message's to them. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I have not find anything like to dislike. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Its increase the engagemnet in Open Rate and dropout's the unsubscribe & Spamming Review collected by and hosted on G2.com.

Ankush N.
AN
Senior manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce provides clear vsibility regarding the pendency and its very effective calling tool. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It should be integrated with the direct calling tools tp reduce the wait time, reduced time will help to increase customer support and satisfaction. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It is providing the best ticketing tools option that helps us to calculate the number of tickets per hour. Review collected by and hosted on G2.com.

Rimmon .
R
Deputy Manager - Global Strategic Sourcing
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Salesforce Marketing Cloud Engagement?

The way it makes the whole work accessible on online platform Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

As such AI can be integrated to make it more effective Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Helps to simplifies the tasks of email

marketing by sending to large chunk effectively Review collected by and hosted on G2.com.

Akhilesh G.
AG
Associate Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

the journey builder tool is great, we can design and automate personalized customer journeys across various touchpoints such as email, social media, mobile, and advertising. the analytics provided our good for measuring the effectiveness of our campaign and any identify improvement areas Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

so the journey builder tool is very challenging due to its complex user interface. designing the whole customer journey and coordinating all the touchpoints gets cumbersome, specifically when setting up logic and intricate decision paths for personalized customer journeys. some customizations even require ecternal development which other technologies have inbuilt Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Cloud Marketing Suite for Salesforce Engagement enables companies to design customized consumer journeys across several media, thereby addressing important issues in contemporary marketing. It increases engagement, builds relationships, and promotes conversions by enabling customized interactions based on consumer behaviors and preferences. Businesses gain from this since it increases client happiness and loyalty, which eventually leads to higher revenue growth. Review collected by and hosted on G2.com.