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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 19

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,078 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
Karsen W.
KW
Karsen W.Small-Business (50 or fewer emp.)
4.0 out of 5
"My experience has been very smooth and helpful."
It's easy to use and offers you the ability to create a unified brand.
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This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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Video Reviews

1,767 Salesforce Marketing Cloud Engagement Reviews

4.0 out of 5
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1,767 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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4.0 out of 5

Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The journey builder and email content builder Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Expensive for small companies. Does not offer small services Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Communicating with customers Review collected by and hosted on G2.com.

Verified User in Telecommunications
AT
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The best part of Salesforce Marketing Cloud Engagement is that it allows connect data from various resources.

Provides us with various automations like email and marketing automation which makes the work easier . Can customize data with Einstein tool, interaction can be managed by AI . Real time customer engagement as they are always engaged with the data which helps in the betterment of the business. Quickly generation of leads , activation of campaigns and the revenue earned helps in tracking the progress . These are the things best about Salesforce Marketing Cloud Engagement Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The Poor data quality can sometimes lead to inaccurate targeting , lower rates which can lead to huge losses.

Also Campaign automation sometimes is very complex and requires a good knowledge and understanding of Salesforce Marketing Cloud features. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The biggest problem that Salesforce Marketing Cloud Engagement is resolving is the issues related to security.

As it implements data governance policies and test regular vulnerability , security audits and implement security best practices . By prioritising security it is protecting the business sensitive data and helping in avoiding costly security breaches. Review collected by and hosted on G2.com.

Pragati P.
PP
Sr. Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It helps in creating leads and updating all the necessary documents required for a client. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The UX seems lil confusing at first place but later on, it's easy to use. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

While asking for documents required, its easy to get at one place Review collected by and hosted on G2.com.

Erika H.
EH
Marketing Systems and Projects Administrator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Love the clicks vs code so we don't need to rely on IT Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Strange interface in some parts, duplicate ways of doing things Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Getting away from Mailchimp and to a place we can implement touch points throughout the journey Review collected by and hosted on G2.com.

Amy B.
AB
Marketing Systems Support Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The easy integration with sales cloud and the data showing up there for our sales people. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Slight learning curve, but Trailhead modules are great! Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Helping to automate a lot of the one of emails we used to send out. Review collected by and hosted on G2.com.

Scott M.
SM
Salesforce Business Development Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like that it's simple to use. But it definitely has so many features that would be great if we used them more Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The setup has been challenging without a partner Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It extends our outreach by orders of magnitude Review collected by and hosted on G2.com.

Mohd Ameer S.
MS
Associate Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It helps in creating a managed solution for the requirements of client based on the data provided. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Really helpful to manage the process of creating and developing the process Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Creating a case while an email is received is a great step towards making the process easier. Review collected by and hosted on G2.com.

T Mohammad F.
TF
Senior Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud includes advanced AI tools and capabilities for discovering and understanding consumers on a personal level, as well as marketing to them via diffrent channnels such as email, SMS, Push Notifications, social media. Integration with other systems and the ability for initiating messages in real time or batch send based on business requirements. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Customizations have a learning curve, but once your organisation is set up, it makes everyone more efficient. It is quite expensive in comparison to others on the market. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Marketing Cloud platform and other great AI and employing them convert into ROI. By using activities such as send time optimisation and decision split and engagement split(open, click), einstein and awareness throughout 1:1 client journey, delivering superior insights so you can support the customers in the best method possible. Channels such as Email, SMS/MMS, Push Notification. Review collected by and hosted on G2.com.

Kushagra S.
KS
Application Development Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud engagement provides business to business and business to customer type services provides multiple features to make dynamic content to engage customers with business provides business to nurture there events regarding lead behaviour, easy to use, provides customer support, easy to integrate with different platforms. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud is mainly have some type issues like costly little bit time consuming. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Marketing Cloud making digital marketing easy now days provides beat campaign to businesses to grow their business and connects with leads on the day to day basis earlier business face difficulties to reach related leads but after Salesforce marketing cloud it becomes easy to connect with customers Review collected by and hosted on G2.com.

Saif Ali P.
SP
Sr. Business Development and Strategic Partnership
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It is the best I have seen so far to manage leads and data by CRM and to manage campaigns for company this help me to justify the right direction for work. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I think the Look and various and animation should me be improved more and some time it is slow in loading Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It help to manage various run several kind of campaigns and manage several tasks which really helped me to coup with the current with the market. Review collected by and hosted on G2.com.