Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 16

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details

Product Website

Discussions

Official Salesforce Marketing Cloud Engagement Community

Languages Supported

Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)

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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.

Seller Details

Seller

Salesforce

Company Website

Year Founded

1999

HQ Location

San Francisco, CA

Twitter

@salesforce
584,078 Twitter followers

LinkedIn® Page

www.linkedin.com
78,543 employees on LinkedIn®

Ownership

NYSE:CRM

Phone

+1 (800) 667-6389

Total Revenue (USD mm)

$21,252

Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

Overview Provided by:

Oleg Kulda

Recent Salesforce Marketing Cloud Engagement Reviews

2/19/2025

bandla b.Small-Business (50 or fewer emp.)

5.0 out of 5

"Best Automation with Triggered Insights"

Engaging with Target Audience with Tailor Made Message's to them.

2/15/2025

Adam F.Enterprise (> 1000 emp.)

4.0 out of 5

"A Leader in Customer Relationship Management"

Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...

2/11/2025

Karsen W.Small-Business (50 or fewer emp.)

4.0 out of 5

"My experience has been very smooth and helpful."

It's easy to use and offers you the ability to create a unified brand.