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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 12

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,078 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
Karsen W.
KW
Karsen W.Small-Business (50 or fewer emp.)
4.0 out of 5
"My experience has been very smooth and helpful."
It's easy to use and offers you the ability to create a unified brand.
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,767 Salesforce Marketing Cloud Engagement Reviews

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1,767 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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KW
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Agent cloud

Data cloud

Tableau

Marketing cloud Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Crowds and lines and air circulation flow Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Email Review collected by and hosted on G2.com.

Swapnil T.
ST
Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It improves engagement and conversions — across the entire lifecycle. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud Engagement is highly priced and less affordable for mid-sized companies. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Easy to use email marketing software which helps to build and execute marketing campaigns at a fast pace. Review collected by and hosted on G2.com.

Prakash M.
PM
Salesforce Administrator / Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Journey builder, Email studio, personalized Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

HTML tags, custom object limited, synchronized Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Marketing emails Review collected by and hosted on G2.com.

Verified User in Manufacturing
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The one stop solution for all the resources related to marketing, the type of segmentation list creation, enagement plannning, campaign creation and tracking prospects makes this the best tool to use. The implementation is also easier, salesforce provides a peronalised support with plans that helps a lot. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Its a expensive for smaller teams. once we just over used the propects limits and got bad over usage charges. This became very hectic and a financial trouble as well. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We use this to manage the leads coming using web forms, we use this as a email marketing tool as well. It keeps a proper timeline of every interaction with a user, last email send, hard bounced or soft bounced as well. This also helps us target leads using segmentation lists and we can also create segmentation lists as suppression lists as well. This one tool has relaced many other tools for us. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
CA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Saving time on gathering and accessing customer data Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Limitations on text length can prevent us from utilizing SMS for some campaigns Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Marketing Cloud Engagement has given us one place to store customer data, manage campaigns, and track customer engagement. It has saved time and money and increased user adoption. Review collected by and hosted on G2.com.

Mallela K.
MK
Software Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

As a user i love how salesforce marketing cloud Engagement makes creating personalized marketing campaigns a breeze. The journey builder feature is fantastic fordesigning and automating customer journey with ease.Targeting specific audience segment is a cakewalk, greatly improving the precision of our marketing efforts.

And the analytics and reporting tools are top-notch, offering valubable insights to measure campaign success thoroughly. Plus, the platform's scalability means it can handle our marketing strategy, whether its small campaign or a large,complex intiative. It's a versatile and powerful tool that truley elevates our marketing game Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

While salesforce marketing cloud engagement is a powerfull tool, as a user i feel, there are some areas for improvement. The initial learning curve can be steep for new users,and additional guidance during onboarding process would be beneficial. Occasionally, the platform's user interface feels a bit overwhelming due to a the wealth of features, making it important to streamline and enhance the user experience continually.

Customer support, while generally responsive, could be more proactive in anticipating common challenges and providing preemptive solutions. Improveddocumentation and training resources would further assist users in maximizing the platform potential Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Using Salesforce Marketing Cloud Engagement has been a game-changer for us! It's like having a marketing powerhouse at our fingertips. The simplified campaign creation and automation save us time and effort, allowing us to focus on crafting engaging customer experiences. The robust analytics provide valuable insights, helping us measure success and adapt our strategies. It's not just a tool; it's a key ally in our mission to connect with our audience effectively! Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

We can leverage Salesforce platform and add on top of it which is a huge advantage, build, traind get up and running in a very short time Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Limitations on no of flows and customization Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Easy to build email templates and flows, easy to turn on/off when needs Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce marketing cloud is powerful and provides many features for marketing. Implementation of 3rd party integration can be done effortlessly. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I haven't faced any issue till now can write again. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Email marketing can never be the same. Automation and email templates are the MVP for email marketing. Review collected by and hosted on G2.com.

Arvind  S.
AS
Brand Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce marketing cloud engagement is an easy to manage tool that suffices all our marketing needs with its functional features, customizations and integrations. We shall personally recommend the journey builder feature that allows us to automate our marketing campagins and customize the interactions as per the needs, preferences, demographics of the customers. We can now engage with the customers in a better way throughout their buying journey. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There is no downside as such of this software. However, pricing could be modified to serve the small & middle sized businesses. It is on the higher side. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We use Salesforce Marketing Cloud Engagement to track our customer journey and facilitate the email marketing process. It helps us in utilizing the customer data to deliver perosnlized messages that suffices their needs & preferences. The drag and drop feature is amazing. It allows us to create professional emails and personalize it with actionable content so as to resonate with the target prospects. We can now manage customer segmentation and targeting with much ease and precision from a single user interface. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

It offers a set of tools and features that have been a great help for Email marketing. It also provides robust & detailed analytics and reports that help to understand the marketing campaign and pave the way to work on the gaps. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I don't think any features as such. Every option has been helpful in various ways and for several different activities. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

During my time at my previous internship, we were doing marketing campaigns for the SMB profiles and the SF marketing cloud platform provided tailored solutions as per our product. After using that, we have seen a tremendous growth of 64% in customer engagement and purchase of the product. Review collected by and hosted on G2.com.