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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 11

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,164 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
Karsen W.
KW
Karsen W.Small-Business (50 or fewer emp.)
4.0 out of 5
"My experience has been very smooth and helpful."
It's easy to use and offers you the ability to create a unified brand.
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,767 Salesforce Marketing Cloud Engagement Reviews

4.0 out of 5
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1,767 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
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4.0 out of 5

Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Airlines/Aviation
AA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Marketing Cloud Engagement is a powerful system that comes packed with all of the connection methods that you could need, for making connections to numerous different systems. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There are almost too many pathways available inside of Engagement to get the result that you need, but no validation that you are using the best method available. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

B2B marketing. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud Engagement excels in delivering personalized, data-driven customer journeys across multiple channels, enhancing customer engagement and loyalty. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud Engagement can be complex to navigate, with a steep learning curve for new users. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Marketing Cloud Engagement helps streamline multi-channel marketing campaigns, improving customer targeting and personalization, which boosts engagement and conversion rates. Review collected by and hosted on G2.com.

Lauren S.
LS
Digital Marketing Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I love the ease of using Marketing Cloud Engagement. It allows us to interact with our members when they are most likely to engage back and on their preferred device type. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There is not anything I would change. I thing it a wonderful and useful product Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It's helping us solve our silo sending issue. We often have to segment out our touches depending on device type and channel preference. With this tool we don't have to Review collected by and hosted on G2.com.

SA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Easy to Market our Products to customers Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Configuration needs to be made easy with in setup Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Email marketing Review collected by and hosted on G2.com.

Paula C.
PC
Lead Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Very helpful to engage with the end user Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Complexity, cost, User experience, customizable limitations Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Personalization, journey, data driven Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud Engagement is a powerful too designed to be used for medium to large enterprises. It has various tools and functionalities which helps you setup your marketing stratergies in a fast and effective way. It utilizes tools like Journey Builder to help you build custom experiences for your customers and also helps you make the right decisions based on its impressive einstien capabilities. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It can be a bit challenging for beginner marketers and the interface is not the most user friendly. It requires a skilled technical workforce to be able to use it to its potential. Its also very costly, so only recommended for medium to large enterprises. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Its helping us manage our large database of users by helping us create personalized segments and email templates. Review collected by and hosted on G2.com.

Verified User in Insurance
II
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

This helps us to connect with pardot and various form to do B2b marketing . This also helps in lead management Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There is nothing I don't like about marketing cloud engagement Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

This allow us to keep the engagement history in one place so that the SDR are upto date while engaging with the prospects Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud Engagement is incredibly helpful because it provides a comprehensive platform for personalized, data-driven customer interactions. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

What’s not to like is that Salesforce Marketing Cloud Engagement can have a steep learning curve, especially for new users due to its complexity. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce Marketing Cloud Engagement solves the challenge of delivering personalized experience. Review collected by and hosted on G2.com.

KH
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Salesforce Marketing Cloud Engagement?

Channel variences and also ease to sending Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Difficult for client view for targeting. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Traking marketing performances Review collected by and hosted on G2.com.

SH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Campaign management, Bulk notifications etc Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I am just exploring about SF marketing cloud Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Customer problems Review collected by and hosted on G2.com.