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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 100

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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Video Reviews

1,768 Salesforce Marketing Cloud Engagement Reviews

4.0 out of 5
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1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5
1,768 Salesforce Marketing Cloud Engagement Reviews
4.0 out of 5

Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Telecommunications
UT
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Extremely easy to learn and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Nothing do far but will write a follow up if I find something Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Tracking which emails and links are opened Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I only used this for a short time before my company switched systems but while using it it seemed very user friendly. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

It was very expensive that is why we switched to another method Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Biggest benefit is Salesforce does so much that you can link a lot to it Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

I like best the simplicity of it all, the chat/email sessions are very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The fact that our chat sessions do not reload the information automatically Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Chats/emails Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

This email platform mirrors the layout in Salesforce CRM system. It's easy to follow and understand. The drag and drop functionality is really simple and user-friendly. I also enjoy how you can segment markets you're sending content to. Our clients recognize the value of this feedback so we continue to provide. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I have been using other systems and sometimes I have difficulty uploading multiple projects are once that build off of one another. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It allows us to function through a cloud program, instead of a system that has limits on space availability. Review collected by and hosted on G2.com.

Verified User in Human Resources
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The team finds it easy to use for email organization Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Sometimes we email when we should just get up and talk to each other Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Engagement:

Works great Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Communication, organization, tracking Review collected by and hosted on G2.com.

Verified User in Accounting
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Easy to use, easy to implement. It is different from outlook though Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Took a while to get used to from outlook. Not quite the same simple interface Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Helped me communicate easily with my Team Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Salesforce Marketing Cloud Engagement?

Its a great program, has some quirks, but its easy to learn and work in. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Its a bit clunky with going back and forth between areas of the program. WIsh it was a bit easy and more user friendly. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Company uses it for automation of email distribution. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

This is a really powerful software that allow you do great email campaigns. Mixed with other salesforce's studio like social studio and automation studio, you can create complex and effective campaigns. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Sometimes you need to use the SQL query which is not really user friendly. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Build effective customer journey Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Corporate/DSOG creativity with design of campaign elements Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Back end of platform seems slightly confusing to navigate Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

We get our corporate/DSOG content to push out to help pad our own local United Way campaigns. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The two strengths of Salesforce are that it is comprehensive and accessible. People with very little experience can learn to use it and generate email content for themselves. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There are some small tools missing here or there that, depending on your work flow, may seem like a missed opportunity. There are some simple functions in reporting and making use of send data that could use improvement, such as being able to re-send to soft bounces. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Producing and sending lots of emails across many departments. The biggest benefit is still accessibility for folks with no html or css experience. Review collected by and hosted on G2.com.