Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platform's functions.
Tasks like uploading assets into the Content Builder manager, designing emails, and selecting target audiences can be achieved in a short period of time.
For the less technical, the ability to drag Content Blocks such as Buttons, Image Blocks and Text Blocks helps to build a professional design without knowledge of HTML. Likewise, the Layouts option provides users with the ability to divide the email into separate sections.
I'm also fond of the A/B testing features which help us improve key KPIs such as Open Rates and Clicks, as well as the automation choices provided by the Journey Builder. Review collected by and hosted on G2.com.
Salesforce Marketing Cloud can be quite complicated. Although it offers some useful ready-made features like the Preference Center and standard email templates, it requires administrators to make sure that team members are properly trained and have limited access to certain parts of the platform.
For instance, if team members who aren't very familiar with HTML accidentally make changes to email templates, it can seriously affect the quality of your marketing campaigns. This can lead to frustration among users, lower internal use of the platform, and slow down the work of more experienced users. Review collected by and hosted on G2.com.
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1,765 out of 1,766 Total Reviews for Salesforce Marketing Cloud Engagement
Overall Review Sentiment for Salesforce Marketing Cloud Engagement
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This is the best powerful cloud based email marketing software which sends a large group of the bulk mails to the targeted audience/customers . Best things i like about salesforce email studio are multiple automation functions, creating dynamic emails and target campaigns
Features include email guardrails, mobile optimized emails, content blocks,customized email templates.
The software delivers robust automation tools that stream line reporting email send-outs and other stages of the email marketing process. This solution takes the hassle out email marketing processing and enabling market managers to focus on creating, launching and managing the campaigns Review collected by and hosted on G2.com.
The very disliking part of this software is its hard to share lists emails reports etc between multiple business units visual editor in emails is glitch and has a lot of the technical issues. Its hard to organize different level of user permission for different employees Review collected by and hosted on G2.com.
I've been using Salesforce Marketing Cloud Engagement for a while now, and I honestly can't imagine our marketing team without it. It's been a game-changer for us, especially because it integrates so seamlessly with our Trezzure system and Commerce Cloud.
One of the things I love most is how easy it is to create personalized campaigns. For instance, when a customer abandons their cart, we can quickly set up a targeted email campaign with a special offer to encourage them to complete their purchase. It's like having a personal assistant helping us out with our marketing.
Another big plus is the Content Builder. It's super user-friendly, even for someone who isn't a design whiz like me. I can easily drag and drop elements to create professional-looking emails without spending hours tweaking code.
Plus, the integration with Google Analytics has been a goldmine for our team. We can see exactly how our customers are interacting with our emails and make adjustments on the fly. It's like having a crystal ball for our marketing efforts.
Overall, Salesforce Marketing Cloud Engagement has helped us streamline our marketing processes, improve our customer engagement, and drive better results. I highly recommend it to anyone looking for a powerful and easy-to-use marketing automation tool. Review collected by and hosted on G2.com.
Salesforce Marketing Cloud Engagement is a great tool, but the cost can be a bit of a sticker shock. Since they charge in U.S. dollars, the price can fluctuate quite a bit depending on the exchange rate. This makes it tough to budget for our marketing campaigns, especially when we're trying to keep costs down.
As our marketing efforts grow, the expenses can add up quickly. While we love the powerful features Marketing Cloud offers, we have to be mindful of our budget. Sometimes, the high cost makes us think twice about using the platform for smaller campaigns that might not have a big payoff. Review collected by and hosted on G2.com.
The Salesforce Marketing Cloud Suite is an extremely potent arsenal of tools that empowers us to seamlessly build hyper personalized, cross-channel marketing campaigns. Being able to segment audiences, build automated workflows and track our messaging in real-time has transformed the way we approach marketing. Syncs with other Salesforce products and provides easy to work data share options which further enrich our understanding of customer behavior. The amount of customization you can do with those services is insane and that is what helps tailor your campaigns to very specific customer needs. Review collected by and hosted on G2.com.
Onboarding new users to Salesforce Marketing Cloud Suite is challenging due to the intense learning curve. In addition, the user interface is powerful at getting specific data back into your hands but it feels clunky and to use features correctly its assumed you've gone through a boot camp of some sort. Finally, the complexity of the suite sometimes adds problems: degraded system performances and everyday bugs interrupting workflows. In addition, the platform can be quite expensive for smaller businesses or those with restrained marketing budgets. Continuous monitoring and management through a dedicated team also adds to the total expense Review collected by and hosted on G2.com.
I like best about Salesforce Marketing Cloud Engagement is its powerful personalization capabilities, ease of implementation, ease of use and good customer suppoert. It allows for targeted, data-driven campaigns that really resonate with audiences. The automation features save tons of time, especially for recurring campaigns, and the analytics provide deep insights to fine-tune strategies. The platform is also very scalable, so as our needs grow, it adapts well without a hitch. The learning curve can be a bit steep at first, but the impact on engagement and conversions is worth the effort. Review collected by and hosted on G2.com.
Salesforce Marketing Cloud Engagement is effective but can be difficult to navigate, especially for new users. Simplifying the interface would improve usability. Review collected by and hosted on G2.com.
Salesforce Marketing Cloud is a powerful tool for marketing automation, but it requires a fair amount of technical expertise to implement and fully utilize. Its ease of use improves over time as users become more familiar with the platform, but there is a learning curve. With strong customer support and a wide array of features, it's a great solution for large organizations and marketing teams that need an integrated, multi-channel approach. However, smaller teams or those without dedicated technical resources may find it more challenging to implement and operate.High for active marketers.Salesforce Marketing Cloud integrates smoothly with other Salesforce products like Sales Cloud, Service Cloud, and Pardot Review collected by and hosted on G2.com.
The platform has a complex interface with many advanced features, making it difficult for beginners or even seasoned marketers to quickly get up to speed.platform can be slow, especially when handling large datasets Review collected by and hosted on G2.com.
Salesforce marketing cloud has been proven to be the best in managing the marketing communication across various channels ,social media apps, email , SMS. it is also help us to improve customer experiences by using this we have improved conversion by 11%. Review collected by and hosted on G2.com.
As of now, there is nothing I dislike about salesforce marketing cloud engagement, everything works for me just right. Review collected by and hosted on G2.com.
EAsy to navigate. professional results. Easy implemantation and customer support is good. Review collected by and hosted on G2.com.
It took awhile to get it set up though help was side by side. I cannot think of any negative reslts from this platform Review collected by and hosted on G2.com.
As a Salesforce Admin working with Marketing Cloud, I’ve had the opportunity to see firsthand how it empowers marketing teams to create personalized, data-driven campaigns at scale. Salesforce Marketing Cloud is a robust, multi-channel platform that can manage everything from email campaigns to social media and customer journeys. Here’s my detailed review based on my experience managing and optimizing the platform for our organization. Review collected by and hosted on G2.com.
While the platform’s complexity can be daunting, the depth of features it offers makes the effort worthwhile. Review collected by and hosted on G2.com.
1. Comprehensive features like email automation, making it ideal for driving automated marketing activities.
2. Comprehensive analytics help to take informed decision Review collected by and hosted on G2.com.
The interface could be more user friendly as it is full of features which may distract soemtimes. Review collected by and hosted on G2.com.
Marketing Cloud Engagement is essential to our organization. We use it to reach and communicate with all our customers, both for marketing and transactional purposes. It’s very powerful and dependable. If there’s an error, it’s usually on the user/customer side, not the system. Review collected by and hosted on G2.com.
However, for newer, less technical users, it can be a bit intimidating to get started. Review collected by and hosted on G2.com.
