![Adam F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam F.")
AF

Adam F.

Social Media, Influencer and Community Manager

Enterprise (\> 1000 emp.)

9/6/2023

"A Leader in Customer Relationship Management"

4/5

What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?

Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platform's functions.

Tasks like uploading assets into the Content Builder manager, designing emails, and selecting target audiences can be achieved in a short period of time.

For the less technical, the ability to drag Content Blocks such as Buttons, Image Blocks and Text Blocks helps to build a professional design without knowledge of HTML. Likewise, the Layouts option provides users with the ability to divide the email into separate sections.

I'm also fond of the A/B testing features which help us improve key KPIs such as Open Rates and Clicks, as well as the automation choices provided by the Journey Builder. Review collected by and hosted on G2.com.

What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?

Salesforce Marketing Cloud can be quite complicated. Although it offers some useful ready-made features like the Preference Center and standard email templates, it requires administrators to make sure that team members are properly trained and have limited access to certain parts of the platform.

For instance, if team members who aren't very familiar with HTML accidentally make changes to email templates, it can seriously affect the quality of your marketing campaigns. This can lead to frustration among users, lower internal use of the platform, and slow down the work of more experienced users. Review collected by and hosted on G2.com.

What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?

Salesforce Marketing Cloud has been integrated with other Salesforce products such as Service and Sales Cloud, allowing for seamless data sharing & a unified 360 view of our customer interactions across different touch points. As a result, we are able to better understand and personalise individual messaging based on their individual needs. The Intelligence Reports provide useful insights and data to enable and empower local teams to learn, optimise and improve results. Review collected by and hosted on G2.com.

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Rating Updated (2/15/2025)
Current UserValidated ReviewerSource: Organic

See what 4385 reviewers think of Agentforce Marketing (formerly Salesforce Marketing Cloud)

4.0 out of 5 · Verified reviews from real users

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