Salesforce Data 360 (formerly Data Cloud)

By Salesforce

4.3 out of 5 stars

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Salesforce Data 360 (formerly Data Cloud) Reviews & Product Details

Pricing

Pricing provided by Salesforce Data 360....

Consumption Credits

$500.00
100000 Credits

Salesforce Data 360 (formerly Data Cloud) Media

Salesforce Data 360 (formerly Data Cloud) Demo - Connect and Ingest Data
Connect and Ingest
Salesforce Data 360 (formerly Data Cloud) Demo - Unify and Harmonize Data
Unify and Harmonize Data
Salesforce Data 360 (formerly Data Cloud) Demo - Create a Customer 360 Profile
Create a Customer 360 Profile
Salesforce Data 360 (formerly Data Cloud) Demo - Govern your Data at Scale
Govern your Data at Scale
Salesforce Data 360 (formerly Data Cloud) Demo - Segment Data
Segment Data
Salesforce Data 360 (formerly Data Cloud) Demo - Activate Data
Activate Data
Create An Actionable 360 Degree Customer Profile
Play Salesforce Data 360 (formerly Data Cloud) Video
Create An Actionable 360 Degree Customer Profile
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Salesforce Data 360 (formerly Data Cloud) Reviews (247)

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Reviews

Salesforce Data 360 (formerly Data Cloud) Reviews (247)

View 1 Video Reviews
4.3
247 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its real-time data unification and ease of use, which allows for efficient management of customer data from multiple sources. The ability to create a 360-degree view of customers enhances personalization and decision-making. However, many reviews note that the initial setup can be complex and time-consuming.

Pros & Cons

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Jose Carlos P.
JP
Solutions Architect Lead
Enterprise (> 1000 emp.)
"Powerful and Scalable Customer Data Platform That Drives Unified Insights"
What do you like best about Salesforce Data 360 (formerly Data Cloud)?

I appreciate the platform’s ability to aggregate and harmonize diverse data sources quickly, creating a single source of truth. The real-time data updates and native AI capabilities provide actionable insights that drive smarter decision-making. Additionally, the tight integration with Salesforce Marketing Cloud and other Salesforce products streamlines campaigns and personalization efforts. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

The initial setup and data modeling can be complex and require a steep learning curve, especially for teams new to customer data platforms or Salesforce’s ecosystem. Documentation and support could be more comprehensive to help accelerate onboarding and troubleshooting. Review collected by and hosted on G2.com.

Mukesh R.
MR
Software Engineer
Enterprise (> 1000 emp.)
"Data Cloud: New Cloud of AI Era"
What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Salesforce Data cloud can do best to ingest and harmony your data from multiple sources. It's easy to connect with multiple data sources. Salesforce provides good support in-case you face any issue. Data cloud is now my daily go to tool for viewing performance of my agentforce agents. Data cloud is very easy to implement and it provides out of the box connecters for ease of integration. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Sometimes while making vector embeddings for data library or files, it comes up with empty chunks, anyway you can always rebuild from search index tab. Review collected by and hosted on G2.com.

MH
Senior Quality Analyst
Small-Business (50 or fewer emp.)
"Salesforce data cloud helps to unify the data across multiple platform"
What do you like best about Salesforce Data 360 (formerly Data Cloud)?

1. I have liked how effortlessly we can ingest the data from different sources and how the data is being unified and also segmenting the data based on requirement. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Data mismatch when we inject the data from snowflake and also we don't have option to download the data from data explorer or profile explorer Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Mid-Market (51-1000 emp.)
"Salesforce Data 360 Handles Massive Data Efficiently"
What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Simply put, Salesforce Data 360 is great at handling intimidatingly large amounts of data efficiently and effectively. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

The pricing model is somewhat volatile if managed incorrectly, and it’s a bit difficult to implement- the training required to use it was a lot for new hires. Review collected by and hosted on G2.com.

Verified User in Retail
CR
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"D360 Is Simple to Use and Easy to Implement"
What do you like best about Salesforce Data 360 (formerly Data Cloud)?

I think its much simpler to use, understand and even implement as compared to sfmc. I have been. Marketing cloud user and it has been a bit of challenge initially but D360 is easy Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Nothing much so far but we are currently comparing data segments from old system to mew D360 and it felt a bit time consuming Review collected by and hosted on G2.com.

Vijay R.
VR
Salesforce Architect
Enterprise (> 1000 emp.)
"Great 360° User View, but Too Costly and Click-Heavy with a Buggy UI"
What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Ability to connect data from multiple systems and create a 360 view of the users Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Cost. So much credits and quite not easy to analyze

Too many clicks. Buggy UI Review collected by and hosted on G2.com.

Parth S.
PS
Mid-Market (51-1000 emp.)
"Seamless 3rd-Party Data Imports for Building Individual Profiles"
What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Ability to bring data from 3rd party systems, and build individual profile Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

We need more connectors support and agentic layer to help figure out stuff Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
AC
Small-Business (50 or fewer emp.)
"Highly Recommend"
What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Data Cloud is great for companies that have a lot of data in a lot of different places and systems and that want to bring it into a single location for a single view of what's happening. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

For me, there was a bit of a learning curve since I hadn't worked with a similar product before, but Trailhead was an incredible resource that allowed me to get up to speed quickly and excel on the platform. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
AC
Enterprise (> 1000 emp.)
"Real-Time Data in One Place, But Setup and Licensing Costs Add Up"
What do you like best about Salesforce Data 360 (formerly Data Cloud)?

real time data from other sources. one place to view instead of having to go login to multiple systems. saves time and money Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Setup took some time. also required tweaking the different parts to get everything we wanted. Also expensive so we have limited licenses. more users at my company can use this but not in budget. Review collected by and hosted on G2.com.

Shailesh T.
ST
Mid-Market (51-1000 emp.)
"Data Consolidation Is Great, But the Overall Experience Needs Work"
What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Ability to consolidate data and create profiles Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Limited documentation for features and product capabilities. There are also many bugs in the software Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Salesforce Data 360....

Consumption Credits

$500.00
100000 Credits
Salesforce Data 360 (formerly Data Cloud) Comparisons
Salesforce Data 360 (formerly Data Cloud) Features
Data Enrichment
Expandability
Content Marketing
Marketing Metrics
Predictive Modeling
Recommendation Engine
Autonomous Task Execution
Adaptive Learning
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Salesforce Data 360...