Salesforce Data 360 (formerly Data Cloud) Reviews & Product Details

Data 360 offers no‑code segment builders, streaming insights, and Einstein‑powered capabilities—such as Einstein Segment Creation and vector search—that enable business users and analysts to work with data effectively, without relying heavily on data‑engineering support. Review collected by and hosted on G2.com.

Pricing is high.Also configuration is bit complex. Review collected by and hosted on G2.com.

We use it to surface our messaging and support in-app web chats, as well as GenAI data, and we’re also looking to use it for storing content from crawling. It lets us view and report on data coming from these different sources in one place. Review collected by and hosted on G2.com.

The data consumption is a bit tricky to navigate in terms of costs associations and detailed breakdowns between Prod and Sandboxes to triage usage. Review collected by and hosted on G2.com.

I like the ease of use of Salesforce Data 360 (formerly Data Cloud) and how quickly we can achieve what we need. I appreciate having no data silos and being able to take real-time action. Review collected by and hosted on G2.com.

Setup is not plug and play. Review collected by and hosted on G2.com.

What i like best about Salesforce Data Cloud is how it brings all of my company's data together in one place. In my day-to-day work, i use it to create unified customer profiles that give me a clear understanding of each customer, which makes it easier to make informed decisions and plan next steps. It gives me confidence that the data I'm working with is accurate and up-to-date. It helps me break down data silos, harmonize information from different systems and automate workflows without needing to manually pull data from multiple sources. The platform is straightforward to set up and get running and i rely on it daily to access real-time insights and manage my tasks efficiently. Integration with other salesforce apps is seamless and customer support is always responsive and helpful whenever i needed guidance. Using it has made my work faster, more organised and more impactful, allowing me to focus on delivering better outcomes for our customers. Review collected by and hosted on G2.com.

There's really nothing i dislike about Salesforce Data Cloud. The platform is constantly evolving with new features and improvements being released which keeps it exiting to learn and use. Review collected by and hosted on G2.com.

Zero copy data migration is incredibly efficient and seamless. It eliminates the need for manual data movement, saving time and reducing errors during integration Review collected by and hosted on G2.com.

Initial Learning Curve: The platform has a steep learning curve, especially for teams unfamiliar with data lakehouse concepts or Salesforce-native data architecture.

Cost Management: Usage-based pricing can be difficult to predict, especially when data volumes scale rapidly. Organizations need to monitor usage closely to avoid unexpected costs. Review collected by and hosted on G2.com.

(1) Unified Customer Profiles: Data Cloud’s ability to harmonize data from different sources into a single, actionable Customer view is a standout feature, enabling personalized interactions across sales, service, and marketing.

(2) AI powered insights: Integration with Salesforce AI provides predictive analytics and real time insights, helping businesses forecast, understand customer behavior, and reduce churn.

(3) Scalability and Integration: The platform’s zero-ETL architecture and out-of-the-box connectors allow seamless data flow from external systems, making it adaptable for diverse business needs. Review collected by and hosted on G2.com.

(1) High Cost for Smaller Organizations: The platform’s pricing can be prohibitive for smaller businesses, with premium features often requiring higher tier subscriptions.

(2) Complex Configuration Process: Setting up integrations and custom workflows can be time-consuming and may require expert assistance, increasing implementation costs.

(3) Limited Offline Capabilities: The platform's reliance on real-time data processing can be a drawback for organizations needing robust offline management. Review collected by and hosted on G2.com.

It helps us consolidate dealer concerns in one place. At VW Canada, we use Salesforce for both dealer support and customer support, which makes it easier to manage everything in a single system. Review collected by and hosted on G2.com.

It takes quite a bit of training to be able to use the platform to its full potential. Review collected by and hosted on G2.com.

I like Salesforce Data 360 (formerly Data Cloud) for its ability to group and transform data, which is a powerful feature for us. Our legacy data is unstructured and not formatted consistently, so this capability to transform and map with Salesforce is really beneficial. Review collected by and hosted on G2.com.

Hidden cost Review collected by and hosted on G2.com.

I like how Salesforce Data Cloud brings data from different sources into a single real-time view of the customer. It makes it easier to build personalized experiences, drive smarter automation, and even helps agents by providing relevant knowledge articles to support customers better. Review collected by and hosted on G2.com.

Sometimes Salesforce Data Cloud can feel a bit complex to set up and manage, especially when dealing with large data models and identity resolution. It takes time to configure properly and can be overwhelming for new users Review collected by and hosted on G2.com.

I like how unified the data is in Salesforce Data 360, because it makes it easier for us to query and process that data in other systems. I also appreciate how straightforward the initial setup was, especially with the connectors. Review collected by and hosted on G2.com.

The cost is my main issue. It feels expensive per transaction, especially once the multipliers are applied. Review collected by and hosted on G2.com.