Salesforce Data 360 (formerly Data Cloud) Reviews & Product Details

Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights and intelligent action. Natively built on the Salesforce Platform, Data Cloud is designed to complement—not replace—your current systems. It acts as a smart data bridge, unifying structured and unstructured data from lakes, warehouses, and business applications using low-code tools. With Zero Copy architecture and deep partnerships with Amazon, Snowflake, Databricks, and Google, you can maximize existing data investments and activate data seamlessly across the Salesforce ecosystem.

Product Website

Seller

Salesforce

Discussions

Salesforce Data 360 (formerly Data Cloud) Community

Overview by

Oleg Kulda

Pricing

Pricing provided by Salesforce Data 360....

Consumption Credits

$500.00

100000 Credits

View More Pricing Information

Salesforce Data 360 (formerly Data Cloud) Integrations

(28)

Verified by Salesforce Data 360 (formerly Data Cloud)

Salesforce Data 360 (formerly Data Cloud) Media

Connect and Ingest

Unify and Harmonize Data

Create a Customer 360 Profile

Govern your Data at Scale

Segment Data

Activate Data

Create An Actionable 360 Degree Customer Profile

Official Downloads

(5)

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Unlocking Business Growth with Zero Copy Integration.

7 Executive Insights on the AI Agentic Journey

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Divya S.

Salesforce Engineer

Enterprise (> 1000 emp.)

10/19/2025

Business partner of the seller or seller's competitor, not included in G2 scores.

"Zero Copy Architecture: Effortless Snowflake Integration Without Data Duplication"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Salesforce Data Cloud’s Zero Copy Architecture offers a powerful way to connect with Snowflake—without physically moving or duplicating data. Here's how it works and why it's a game-changer Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Query performance is critical and Snowflake latency is a concern. Review collected by and hosted on G2.com.

EMILY SOFIA D.

Small-Business (50 or fewer emp.)

10/15/2025

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5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

What I like most about Salesforce Data Cloud is its ability to unify customer data from multiple sources in real time, creating a single and accurate customer profile. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Although it is a powerful platform, the initial setup and data modeling can be complex, especially for companies without previous experience in data architecture. Review collected by and hosted on G2.com.

Dario M.

Mid-Market (51-1000 emp.)

10/15/2025

"Easy Customer Data Integration, but Motivation Drops After Initial Use"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Is the easy way to integrated all customer data in one place Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Very motivated to have implemented our first use cases then to continue to the next one Review collected by and hosted on G2.com.

shayan k.

Salesforce Developer

Small-Business (50 or fewer emp.)

8/24/2025

"High Prices and Rapid Changes"

4.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Unified Customer Profiles with Resolution- Data streams Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

The initial Setup is a Bit complex, and pricing is high Review collected by and hosted on G2.com.

Prabhakar S.

Founder & CEO | Salesforce Technical Architect

Mid-Market (51-1000 emp.)

10/16/2025

"Easy Data Access Across Systems—No Complaints So Far"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

It provide easy way to access the data across multiple system. So overall I love this. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

I don’t think I have anything to hate data cloud for now Review collected by and hosted on G2.com.

Verified User in Entertainment

Enterprise (> 1000 emp.)

10/15/2025

"Great for Salesforce Data Integration, but Requires Careful Planning"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Its ability to ingest, harmonize, and unify data is effective, provided that the source is a Salesforce cloud instance. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

The absence of guard rails means that it is especially important to plan thoroughly before executing any use case. Review collected by and hosted on G2.com.

What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?

At the moment, our sales data is kept in separate silos, which occasionally leads to situations where people unintentionally step on each other's toes. I am hopeful that Data 360 (Cloud) will help us eliminate these issues in the future by providing a more unified approach. Review collected by and hosted on G2.com.

Maria Laura C.

Consultor

Information Services

Enterprise (> 1000 emp.)

10/16/2025

"Great Customer Profiling, but Warehouse Differentiation Needs Improvement"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

The way all inclusive formación is conneted to habe an unique customer profile yo serve marketing campaigns and service to be abre to know deepmy the client Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Sometidos is difficukt to the client to see the diferente fron a warehouse Review collected by and hosted on G2.com.

Sushanth G.

Manager

Information Technology and Services

Mid-Market (51-1000 emp.)

10/15/2025

"Impressed by Salesforce Data Cloud's Integration Features"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Data cloud is one of the top notch products that Salesforce came up with and i love the data integrations module the way it is Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Nothing at this time though..everything looks great for me Review collected by and hosted on G2.com.

Nathan G.

MLS Project Manager

Mid-Market (51-1000 emp.)

10/16/2025

"Great Data Integration, but High Credit Consumption"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

The ability to pull in multiple data sources into one distinct location Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

The amount of credit consumption it takes to use the data and the data cloud Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation

Enterprise (> 1000 emp.)

10/14/2025

"Great Data Consolidation, but Credit Usage Can Be Costly"

4/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Data Cloud offers the ability to bring together and organize your data from various sources, consolidating everything into a single, centralized location. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Each time you modify or refresh a segment, or activate a target, credits are used to cover the data cloud usage. Review collected by and hosted on G2.com.

What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?

Data Cloud is enabling my organization to consolidate data from various sources, including multiple Salesforce orgs, to create a unified view of each customer. This comprehensive perspective helps us accurately identify and target customers for more effective marketing campaigns. Review collected by and hosted on G2.com.